AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News
Media Forensics Web repository
PhD Candidate Sohail Ahmed Khan has created a Web repository containing diverse set of resources to assist journalists, fact-checkers, and the public in verifying visual user-generated content.
New Publication
Congratulations to MediaFutures’ WP4 Leader Morten Fjeld on his co-authored publication: “A Collaborative System of Flying and Ground Robots with Universal Physical Coupling Interface (PCI), and the Potential Interactive Applications”.
When AI is a jerk!
Listen to our researcher Samia Touileb taking about Artificial Intelligence in the UiB’s newest “Popviten” podcast.
Releasing a Prototype of an Automated Assistant for Twitter Fact-checking
A web-based application that could assist in debunking false/re-purposed information present in tweets related to news events has been developed by MediaFutures’ WP3 researchers. The preliminary version of the tool is now released, and ready to be tested.
Upcoming events
Announcement of the 2025 Holberg Prize and Nils Klim Prize
Announcement of the 2025 Holberg Prize and Nils Klim Prize
Responsible AI-driven Media Tech
Responsible AI-driven Media Tech
Responsible Recommender Systems
Responsible Recommender Systems
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
Copyright © University of Bergen 2024