AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
In the Media: Journalisten.no reports on new prototypes of AI tools developed by MediaFutures’ PhD candidate Sohail Ahmed Khan in collaboration with Faktisk.no
The first prototype is a deep learning-based military vehicle classification web prototype which can predict the make/model of a military vehicle present in an image. The second prototype is a language detection, transcription and translation web service based on OpenAI’s Whisper model.
Under which conditions do news recommender systems amplify or reduce selective exposure? Study by Erik Knudsen provides a new framework to answer the question
In a recently published article in the Journal of Communication, researcher Erik Knudsen presents a new framework that aims to enable researchers to model and study the conditional effects of news recommender systems on selective exposure.
New study highlights harmful and toxic content in selected Scandinavian language models
A new study co-authored by MediaFutures’ researcher Samia Touileb, shows that some of the popular Norwegian, Danish, and Swedish language models generate harmful and gender-biased stereotypes. The finding goes against the general expectations related to gender equality in Scandinavian countries.
2022: The Year in Review
With 2022 fast drawing to a close, here is a look back at the centre’s achievements and results from the passing year.
Upcoming events
Bridging AI and Behavior Change (ABC)
Bridging AI and Behavior Change (ABC)
Arctic Frontiers 2026 – Turn of the Tide
Arctic Frontiers 2026 – Turn of the Tide
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5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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