AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Upcoming mid-term evaluations
Scheduled for March 28th, MediaFutures has arranged for mid-term evaluations of the centre’s two PhD candidates, Ayoub El Majjodi and Anastasiia Klimashevskaia. The PhD candidates will showcase their research progress, current findings, and discuss their plans.
New study sheds light on how the COVID-19 pandemic crisis influenced citizens’ trust in the news media in Norway
During times of crisis, citizens tend to increase their support and trust in political leaders, a phenomenon commonly known as the “rally-round-the-flag” effect. New research co-authored by Erik Knudsen sheds light on why and under which conditions the rally effect of international emergencies – the case of the COVID-19 pandemic in Norway – also pertains to the news media.
New Demo & Posters Sites
We are excited to announce the launch of our new demos and poster sites! The newly created web sections showcase the research and the innovative work carried out across all five research groups at the centre.
How COVID-19 metrics became a valuable form of journalism during the pandemic: insights from a Norwegian study
Regular and frequent updates on the infection rates was the journalistic content most sought by news users during the COVID-19 pandemic. In their latest study, researchers John Magnus Dahl and Brita Ytre-Arne delve into the question of why close monitoring of such numbers appeared meaningful, and what these experiences can tell us about the role of journalism during global crises such as the pandemic.
Upcoming events
SFI MediaFutures Industry Stakeholder Workshop Day
SFI MediaFutures Industry Stakeholder Workshop Day
Call for Participation: Workshop Tracking Eyes and Mind
Call for Participation: Workshop Tracking Eyes and Mind
Nordic Media Days (Nordiske Mediedager)
Nordic Media Days (Nordiske Mediedager)
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
Copyright © University of Bergen 2024






















