AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Prof. Christoph Trattner in TU: Innovation stops at the transitions
Norway is good at bringing researchers and industry together, yet many promising results never progress from prototype to lasting use. In a new opinion piece in Teknisk Ukeblad, Prof. Christoph Trattner argues that innovation often fails in the transitions and calls for shared ownership, continuous testing and collaboration from the very beginning.
Prof. Christoph Trattner in M24: AI makes content cheaper, but trust more costly
SFI MediaFutures Director Christoph Trattner has published a new opinion piece in M24 titled “KI gjør innhold billigere – og tillit dyrere” (“AI makes content cheaper, but trust more costly”).
We are Hiring: Two 50% student research assistant positions at SFI MediaFutures
There is a vacancy for two 50% Research assistant positions at Mediafutures. The positions are for a fixed-term period of up to 2 years.
We are Hiring: 7 student research assistant positions at SFI MediaFutures
SFI MediaFutures is hiring seven student research assistants / Vit.ass. in 50% positions from 1 September 2026 to 31 December 2026.
Upcoming events
Annual Meeting 26: Our public flagship conference
Annual Meeting 26: Our public flagship conference
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MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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