AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

We are Hiring: 7 student research assistant positions at SFI MediaFutures

Jun 26, 2026

SFI MediaFutures is hiring seven student research assistants / Vit.ass. in 50% positions from 1 September 2026 to 31 December 2026.

Prof. Christoph Trattner in Khrono: Higher education must remain central to research and innovation policy

Jun 23, 2026

SFI MediaFutures Director Christoph Trattner has published a new opinion piece in Khrono titled “Høyere utdanning er ikke et sidespor i forskningspolitikken” (“Higher education is not a side track in research policy”).

MediaFutures researchers present new work at ACM UMAP 2026

Jun 23, 2026

MediaFutures researchers presented new work on responsible AI, news personalization, and AI-generated food content at ACM UMAP 2026 in Gothenburg.

Professor Luciano Floridi Visits Us Following Honorary Doctorate Appointment

May 26, 2026

Professor Luciano Floridi. Photo: Zulfikar Fahmy, UiB.Professor Luciano Floridi was officially appointed honorary doctor at the University of Bergen following a nomination initiated by MediaFutures. As part of the occasion, he visited UiB on 20–21...