AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Professor Luciano Floridi Visits Us Following Honorary Doctorate Appointment

May 26, 2026

Professor Luciano Floridi. Photo: Zulfikar Fahmy, UiB.Professor Luciano Floridi was officially appointed honorary doctor at the University of Bergen following a nomination initiated by MediaFutures. As part of the occasion, he visited UiB on 20–21...

Industry, Research, and Collaboration: This Is How the SFI MediaFutures Industry Stakeholder Workshop Day Went

May 5, 2026

On Wednesday, April 29, SFI MediaFutures, together with our colleagues at Media Cluster Norway, hosted its first Industry Stakeholder Workshop Day at Media City Bergen. The full-day event brought together researchers and industry partners to...

The Annual Report 2025 is out!

Apr 21, 2026

We are pleased to share the Annual Report 2025! The report provides a detailed overview of our activities over the past year, including research and innovation outputs, education and training results, public outreach activities,...

MediaFutures at the UiB AI Steering Group delegation in Brussels

Apr 1, 2026

From the 24th to the 26th of March, SFI MediaFutures Innovation Coordinator Dr. Chris Senf joined the UiB AI Steering Group delegation in Brussels, representing the Centre at the UiB Brussels Office. The two-day programme included presentations and...