AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News
Women in Science: Inspirations, Role Models, and Advice for the Next Generation
Today marks the 10th anniversary of the International Day of Women and Girls in Science, an opportunity to recognize both achievements and ongoing challenges. While we celebrate the highly valuable contributions of women in research, we must also...
We share broad scepticism towards Meta’s move to end content-moderation and fact-checking
Zuckerberg justifies the termination of the fact-checking program by emphasizing the need for more free speech and less censorship on Meta’s platforms. This decision marks a surprising shift from Meta's previous stance, when it praised the...
MediaFutures educates the next generation of AI and media scholars
At MediaFutures, we are driven by a mission to create meaningful solutions that address important challenges in media technology. Through our work, we aim to equip the next generation of media scholars and practitioners with the skills they need to...
Pitch Media Perfect Future
At our Annual Meeting in November 2024, we invited slam poet Marlene Rom to create a unique piece about SFI MediaFutures. Slam poetry is a type of performance poetry that blends writing, performance, competition, and audience involvement. The...
Upcoming events
AI & Media: The Transformative Impact of AI in the Media Industry
AI & Media: The Transformative Impact of AI in the Media Industry
Opphavsrett for journalister – Hva du må vite om bruk og deling av innhold?
Opphavsrett for journalister – Hva du må vite om bruk og deling av innhold?
Announcement of the 2025 Holberg Prize and Nils Klim Prize
Announcement of the 2025 Holberg Prize and Nils Klim Prize
Responsible AI-driven Media Tech
Responsible AI-driven Media Tech
Responsible Recommender Systems
Responsible Recommender Systems
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
Copyright © University of Bergen 2024