AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

New tool helps fact-check podcasts in real time

May 27, 2025

In an era where podcasts are booming and misinformation is harder than ever to track, researchers at the University of Stavanger/SFI MediaFutures have developed a groundbreaking open-source tool to help tackle false claims in audio content....

Can AI make us care again? New study shows emotional reframing in news summaries can reduce avoidance and spark climate action.

May 14, 2025

In a time when political divisions run deep and climate change remains a fiercely debated topic, how we communicate information matters more than ever. A recent study led by MediaFutures PhD candidate Jeng Jia-Hua together with Research Assistant...

When the News Has a Synthetic Face

May 5, 2025

Imagine being able to ask a news anchor any question about the U.S. election and getting a clear, fact-based answer. That is exactly what TV2, one of our industry partners, achieved with their experiment KI-Kjetil. This AI-powered avatar was...

Time flies. SFI MediaFutures completed successfully its Midway Evaluation

Apr 30, 2025

We successfully completed the NFR Midway Evaluation with an extremely positive and encouraging assessment, further affirming the significant impact and progress we have made at MediaFutures. Now, we want to share our key achievements from the past...