AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
MediaFutures at the UiB AI Steering Group delegation in Brussels
From the 24th to the 26th of March, SFI MediaFutures Innovation Coordinator Dr. Chris Senf joined the UiB AI Steering Group delegation in Brussels, representing the Centre at the UiB Brussels Office. The two-day programme included presentations and...
Erik Knudsen Promoted to Full Professor
Erik Knudsen, co-leader of the Audience Understanding & Personalisation research stream at MediaFutures, has been promoted to Full Professor! At MediaFutures, Erik brings a wealth of experience and expertise, particularly in the areas of news...
Exploring the Future of Health News: VITAL Project and MIX250 Students Collaboration
On Friday, February 20th, MediaFutures hosted a lunch seminar focused on the intersection of lifestyle journalism, health literacy, and AI‑driven media analysis. The event brought together the MediaFutures team working on lifestyle news, who...
AI as Family Media for Health and Wellbeing: Adhera Health Seminar at MediaFutures
On January 21st, MediaFutures hosted a seminar by Adhera Health titled AI as Family Media for Health and Wellbeing: Personalization, Context, and Biopsychosocial Perspectives. The seminar, led by Luis Fernández-Luque, Chief Scientific Officer...
Upcoming events
SFI MediaFutures Industry Stakeholder Workshop Day
SFI MediaFutures Industry Stakeholder Workshop Day
Call for Participation: Workshop Tracking Eyes and Mind
Call for Participation: Workshop Tracking Eyes and Mind
Nordic Media Days (Nordiske Mediedager)
Nordic Media Days (Nordiske Mediedager)
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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