AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Christoph Trattner in Khrono: Higher education must remain central to research and innovation policy
SFI MediaFutures Director Christoph Trattner has published a new opinion piece in Khrono titled “Høyere utdanning er ikke et sidespor i forskningspolitikken” (“Higher education is not a side track in research policy”).
MediaFutures researchers present new work at ACM UMAP 2026
MediaFutures researchers presented new work on responsible AI, news personalization, and AI-generated food content at ACM UMAP 2026 in Gothenburg.
Professor Luciano Floridi Visits Us Following Honorary Doctorate Appointment
Professor Luciano Floridi. Photo: Zulfikar Fahmy, UiB.Professor Luciano Floridi was officially appointed honorary doctor at the University of Bergen following a nomination initiated by MediaFutures. As part of the occasion, he visited UiB on 20–21...
Industry, Research, and Collaboration: This Is How the SFI MediaFutures Industry Stakeholder Workshop Day Went
On Wednesday, April 29, SFI MediaFutures, together with our colleagues at Media Cluster Norway, hosted its first Industry Stakeholder Workshop Day at Media City Bergen. The full-day event brought together researchers and industry partners to...
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Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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