AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Can AI make us care again? New study shows emotional reframing in news summaries can reduce avoidance and spark climate action.
In a time when political divisions run deep and climate change remains a fiercely debated topic, how we communicate information matters more than ever. A recent study led by MediaFutures PhD candidate Jeng Jia-Hua together with Research Asisstant...
When the News Has a Synthetic Face
Imagine being able to ask a news anchor any question about the U.S. election and getting a clear, fact-based answer. That is exactly what TV2, one of our industry partners, achieved with their experiment KI-Kjetil. This AI-powered avatar was...
Time flies. SFI MediaFutures completed successfully its Midway Evaluation
We successfully completed the NFR Midway Evaluation with an extremely positive and encouraging assessment, further affirming the significant impact and progress we have made at MediaFutures. Now, we want to share our key achievements from the past...
The Annual Report 2024 is out!
Just ahead of the Easter break, we completed the Annual Report 2024. The report provides a detailed overview of our activities over the past year, including research achievements, participation in national and international conferences, events...
Upcoming events
Trust and trustworthiness: The Rhetorical History of Trust in the Nordics
Trust and trustworthiness: The Rhetorical History of Trust in the Nordics
Boosting User Trust to Increase the Uptake of Recommendations
Boosting User Trust to Increase the Uptake of Recommendations
Arendalsuka: “AI in the media: Empowering editors and safeguarding democracy”
Arendalsuka: “AI in the media: Empowering editors and safeguarding democracy”
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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