AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
ANNUAL MEETING: Call for posters
We invite students from all areas of media studies, information sciences, informatics and other related fields to submit a poster for our Annual Meeting on November, 06, 2026. MediaFutures is a centre for research-based innovation at the Department...
Prof. Christoph Trattner in Khrono: We require pedagogical competence. Why not leadership competence?
Good academic leadership requires both disciplinary legitimacy and practical preparation. Universities should develop their leaders before they are given responsibility for staff, budgets, and institutional direction.
MediaFutures introduces VITAL: Using AI to help citizens navigate health information
Every day, millions of people encounter health claims online—from news articles and social media posts to blogs and commercial websites. While access to health information has never been greater, distinguishing trustworthy advice from misleading or unsupported claims is becoming increasingly difficult.
Prof. Christoph Trattner in TU: Innovation stops at the transitions
Norway is good at bringing researchers and industry together, yet many promising results never progress from prototype to lasting use. In a new opinion piece in Teknisk Ukeblad, Prof. Christoph Trattner argues that innovation often fails in the transitions and calls for shared ownership, continuous testing and collaboration from the very beginning.
Upcoming events
Public Roundtable: Who Can We Trust? AI, News, and the Future of Public Truth
Public Roundtable: Who Can We Trust? AI, News, and the Future of Public Truth
Industry Stakeholder Workshop
Industry Stakeholder Workshop
Annual Meeting 26: Our public flagship conference
Annual Meeting 26: Our public flagship conference
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
Copyright © University of Bergen 2024





















