AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Industry, Research, and Collaboration: This Is How the SFI MediaFutures Industry Stakeholder Workshop Day Went

May 5, 2026

On Wednesday, April 29, SFI MediaFutures, together with our colleagues at Media Cluster Norway, hosted its first Industry Stakeholder Workshop Day at Media City Bergen. The full-day event brought together researchers and industry partners to...

The Annual Report 2025 is out!

Apr 21, 2026

We are pleased to share the Annual Report 2025! The report provides a detailed overview of our activities over the past year, including research and innovation outputs, education and training results, public outreach activities,...

MediaFutures at the UiB AI Steering Group delegation in Brussels

Apr 1, 2026

From the 24th to the 26th of March, SFI MediaFutures Innovation Coordinator Dr. Chris Senf joined the UiB AI Steering Group delegation in Brussels, representing the Centre at the UiB Brussels Office. The two-day programme included presentations and...

Erik Knudsen Promoted to Full Professor

Mar 4, 2026

Erik Knudsen, co-leader of the Audience Understanding & Personalisation research stream at MediaFutures, has been promoted to Full Professor! At MediaFutures, Erik brings a wealth of experience and expertise, particularly in the areas of news...