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About us

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About us

Home / About

/ What is MediaFutures?

Picture of Christoph Trattner

Photo: Siri Helena Halvorsen / UiB

Centre Director

The main objective of the centre is the development of responsible media technology, in particular leveraging AI technology, for the media sector. AI technology has shown to be of great value in many different application domains; however, it has also raised significant ethical issues, including, e.g., the creation of echo chambers in online media systems, and caused political polarisation and controversial or questionable election outcomes. To address these challenges, we propose the establishment of a world-class research centre named “MediaFutures: Research Centre for Responsible Media Technology & Innovation” in Bergen’s Media City. 

The centre will develop advanced new media technology for responsible and effective media user engagement, media content production, media content interaction and accessibility, and will conduct research on novel methods and metrics for precise audience understanding. The centre will deliver a variety of research outputs, e.g., in the form of patents, prototypes, papers and software, and will perform significant research training in media technology and innovation, to ensure that the outputs of the centre will sustain and impact the media landscape in the long run, including the creation of start-up companies. 

The centre is a consortium of the most important media players in Norway. The University of Bergen’s Department of Information Science and Media Studies will lead and host the centre.

 

User partners include NRK and TV 2, the two main TV broadcasters in Norway, Schibsted, including Bergens Tidende (BT), and Amedia, the two largest news media houses in Scandinavia/Norway, as well as the world-renowned Norwegian media tech companies VizrtVimondHighsoft, Fonn and the global tech and media player IBM. The centre will collaborate with renowned national research institutions including the University of Oslo, the University of Stavanger and NORCE, and will work together with high-profile international research institutions. 

Picture of the MediaFutures centre

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/ What is MediaFutures?

Picture of Christoph Trattner

Photo: Siri Helena Halvorsen / UiB

The main objective of the centre is the development of responsible media technology, in particular leveraging AI technology, for the media sector. AI technology has shown to be of great value in many different application domains; however, it has also raised significant ethical issues, including, e.g., the creation of echo chambers in online media systems, and caused political polarisation and controversial or questionable election outcomes. To address these challenges, we propose the establishment of a world-class research centre named “MediaFutures: Research Centre for Responsible Media Technology & Innovation” in Bergen’s Media City. 

The centre will develop advanced new media technology for responsible and effective media user engagement, media content production, media content interaction and accessibility, and will conduct research on novel methods and metrics for precise audience understanding. The centre will deliver a variety of research outputs, e.g., in the form of patents, prototypes, papers and software, and will perform significant research training in media technology and innovation, to ensure that the outputs of the centre will sustain and impact the media landscape in the long run, including the creation of start-up companies. 

The centre is a consortium of the most important media players in Norway. The University of Bergen’s Department of Information Science and Media Studies will lead and host the centre. User partners include NRK and TV 2, the two main TV broadcasters in Norway, Schibsted, including Bergens Tidende (BT), and Amedia, the two largest news media houses in Scandinavia/Norway, as well as the world-renowned Norwegian media tech companies VizrtVimondHighsoft, Fonn and the global tech and media player IBM. The centre will collaborate with renowned national research institutions including the University of Oslo, the University of Stavanger and NORCE, and will work together with high-profile international research institutions. 

 

Centre Director

/ What is MediaFutures?

Picture of Christoph Trattner

Photo: Siri Helena Halvorsen / UiB

The main objective of the centre is the development of responsible media technology, in particular leveraging AI technology, for the media sector. AI technology has shown to be of great value in many different application domains; however, it has also raised significant ethical issues, including, e.g., the creation of echo chambers in online media systems, and caused political polarisation and controversial or questionable election outcomes. To address these challenges, we propose the establishment of a world-class research centre named “MediaFutures: Research Centre for Responsible Media Technology & Innovation” in Bergen’s Media City. 

The centre will develop advanced new media technology for responsible and effective media user engagement, media content production, media content interaction and accessibility, and will conduct research on novel methods and metrics for precise audience understanding. The centre will deliver a variety of research outputs, e.g., in the form of patents, prototypes, papers and software, and will perform significant research training in media technology and innovation, to ensure that the outputs of the centre will sustain and impact the media landscape in the long run, including the creation of start-up companies. 

The centre is a consortium of the most important media players in Norway. The University of Bergen’s Department of Information Science and Media Studies will lead and host the centre. User partners include NRK and TV 2, the two main TV broadcasters in Norway, Schibsted, including Bergens Tidende (BT), and Amedia, the two largest news media houses in Scandinavia/Norway, as well as the world-renowned Norwegian media tech companies VizrtVimondHighsoft, Fonn and the global tech and media player IBM. The centre will collaborate with renowned national research institutions including the University of Oslo, the University of Stavanger and NORCE, and will work together with high-profile international research institutions. 

 

Centre Director

/ The centre

  Centre Management

  Steering Board

  Executive Board

  Ethics Board

  Advisory Board

  Work Package Advisory Board

  Partners

  Research areas

/ Our goals

Picture of the MediaFutures centre
Photo/ill.: Eivind Senneset / UiB

The research centre MediaFutures’ main goal is to generate innovation and value creation for the Norwegian news media and media technology industry through long-term research on responsible media technologies.

The center is the first research center in Norway to develop responsible media technology, and focuses on advanced new media technology for responsible and effective media user engagement, media content production & analysis, media content interaction and accessibility.

MediaFutures also researches on new methods and methods for precise audience understanding, for example, AI technology to reveal fake news or filter bubbles. The centre brings together key players in the media industry and will contribute to further development of Norwegian media research and the Norwegian media industry as well as Norwegian society. 

The research centre MediaFutures’ main goal is to generate innovation and value creation for the Norwegian news media and media technology industry through long-term research on responsible media technologies.

The center is the first research center in Norway to develop responsible media technology, and focuses on advanced new media technology for responsible and effective media user engagement, media content production & analysis, media content interaction and accessibility.

MediaFutures also researches on new methods and methods for precise audience understanding, for example, AI technology to reveal fake news or filter bubbles. The centre brings together key players in the media industry and will contribute to further development of Norwegian media research and the Norwegian media industry as well as Norwegian society. 

/ Career

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Photo: Hedvig Idås / UiB

/ Where to find us

Photo: Media City Bergen

MediaFutures
Lars Hilles gate 30
5008 Bergen
Norway

Reach out to us

Centre Director Christoph Trattner
Christoph.Trattner@uib.no

Administrative Leader Ellen Ingeborg Hætta
Ellen.Haetta@uib.no

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