NORCE is a non-profit private research institute with an annual turnover of about 90 M€ and with more than 10 branches and laboratories distributed all over Norway. With more than 750 scientists and engineers, NORCE offers research and innovation in the key domains of environment, energy, health, climate, society and technology. NORCE research has a mission to contribute to key environmental and societal challenges and to value creation on national and global scales. In this SFI, NORCE leads work package 4 “Media Content Interaction & Accessibility” and will be engaged into research and innovation on individualization and accessibility of media experiences.