AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
MediaFutures educates the next generation of AI and media scholars
At MediaFutures, we are driven by a mission to create meaningful solutions that address important challenges in media technology. Through our work, we aim to equip the next generation of media scholars and practitioners with the skills they need to...
Pitch Media Perfect Future
At our Annual Meeting in November 2024, we invited slam poet Marlene Rom to create a unique piece about SFI MediaFutures. Slam poetry is a type of performance poetry that blends writing, performance, competition, and audience involvement. The...
Meet our new colleague: Yuki Onishi
Dr. Yuki Onishi began her role as a Researcher in Work Package 4 on January 6, 2025. Born and raised in Tokyo, Japan, she completed both her PhD and postdoctoral position in her hometown. With a specialization in enhancing tangible interfaces and...
Driving Innovation: Meet MediaFutures’ Coordinator
At MediaFutures, innovation is at the core of everything we do. As a research-based innovation centre (SFI), we focus on advancing media technology and related AI applications, continually pushing the boundaries of what's possible. To stay at the...
Upcoming events
The Language of Coordination: From Humans to AI Agents
The Language of Coordination: From Humans to AI Agents
Responsible Recommender Systems
Responsible Recommender Systems
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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