AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News
In the palm of their hands: Teenage boys and their smartphones as world making devices
MediaFutures PostDoc John Magnus R. Dahl has conducted a study of six Norwegian boys to understand how they integrate smartphones into their daily lives. His research focuses on the concept of "world-making," highlighting how boys aged 16 to 19...
MediaFutures at the forefront of C2PA standard
SFI MediaFutures plays a central role in Project Reynir, an initiative aimed at developing technology that enables media companies to trace and verify the origins of images and other digital content. By using the new standards from the Coalition...
How to advance accessibility of digital learning and media platforms
Around 50 researchers, PhDs and industry experts gathered on September 16. and 17. in Oslo to foster development of accessibility of digital learning and media platforms. Together with Schibsted Media and TV 2 Skole, MediaFutures WP4 for Media...
Nordic Personalisation Workshop
This year’s Nordic Personalisation Day, held on September 16-17 in Gothenburg, Sweden, brought together around 60 participants, mostly from Scandinavia, to explore the ethics and responsibilities of AI-driven recommendation systems. The event was a...
Upcoming events
AI & Media: The Transformative Impact of AI in the Media Industry
AI & Media: The Transformative Impact of AI in the Media Industry
Opphavsrett for journalister – Hva du må vite om bruk og deling av innhold?
Opphavsrett for journalister – Hva du må vite om bruk og deling av innhold?
Announcement of the 2025 Holberg Prize and Nils Klim Prize
Announcement of the 2025 Holberg Prize and Nils Klim Prize
Responsible AI-driven Media Tech
Responsible AI-driven Media Tech
Responsible Recommender Systems
Responsible Recommender Systems
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
Copyright © University of Bergen 2024