AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Making sense of conflict: How this conflict tool is helping journalists and researchers track global tensions

Mar 10, 2025

Every day, news headlines report conflicts from around the world. Topics such as territorial disputes, political crises, or large-scale wars are important to cover. These events shape global politics and impact millions of lives. But keeping track...

Women in Science: Inspirations, Role Models, and Advice for the Next Generation

Feb 11, 2025

Today marks the 10th anniversary of the International Day of Women and Girls in Science, an opportunity to recognize both achievements and ongoing challenges. While we celebrate the highly valuable contributions of women in research, we must also...

We share broad scepticism towards Meta’s move to end content-moderation and fact-checking

Feb 3, 2025

Zuckerberg justifies the termination of the fact-checking program by emphasizing the need for more free speech and less censorship on Meta’s platforms. This decision marks a surprising shift from Meta's previous stance, when it praised the...

MediaFutures educates the next generation of AI and media scholars

Jan 20, 2025

At MediaFutures, we are driven by a mission to create meaningful solutions that address important challenges in media technology. Through our work, we aim to equip the next generation of media scholars and practitioners with the skills they need to...