AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

When the News Has a Synthetic Face

May 5, 2025

Imagine being able to ask a news anchor any question about the U.S. election and getting a clear, fact-based answer. That is exactly what TV2, one of our industry partners, achieved with their experiment KI-Kjetil. This AI-powered avatar was...

Time flies. SFI MediaFutures completed successfully its Midway Evaluation

Apr 30, 2025

We successfully completed the NFR Midway Evaluation with an extremely positive and encouraging assessment, further affirming the significant impact and progress we have made at MediaFutures. Now, we want to share our key achievements from the past...

The Annual Report 2024 is out!

Apr 14, 2025

Just ahead of the Easter break, we completed the Annual Report 2024. The report provides a detailed overview of our activities over the past year, including research achievements, participation in national and international conferences, events...

This is our new International Advisory Committee

Apr 9, 2025

As part of its long-term strategic vision, SFI MediaFutures is proud to announce its new International Advisory Committee, bringing together leading voices in Media and Artificial Intelligence from across the globe. This initiative follows the...