AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

DN Media Group and Factiverse join SFI MediaFutures

Jun 17, 2025

SFI MediaFutures is proud to welcome DN Media Group and Factiverse as new industry partners. Both bring valuable expertise and a strong commitment to advancing responsible and innovative media technology.

New tool helps fact-check podcasts in real time

May 27, 2025

In an era where podcasts are booming and misinformation is harder than ever to track, researchers at the University of Stavanger/SFI MediaFutures have developed a groundbreaking open-source tool to help tackle false claims in audio content....

Can AI make us care again? New study shows emotional reframing in news summaries can reduce avoidance and spark climate action.

May 14, 2025

In a time when political divisions run deep and climate change remains a fiercely debated topic, how we communicate information matters more than ever. A recent study led by MediaFutures PhD candidate Jeng Jia-Hua together with Research Assistant...

When the News Has a Synthetic Face

May 5, 2025

Imagine being able to ask a news anchor any question about the U.S. election and getting a clear, fact-based answer. That is exactly what TV2, one of our industry partners, achieved with their experiment KI-Kjetil. This AI-powered avatar was...