Picture (From left to right): Dr. Christopher Senf (Innovation Coordinator, MediaFutures), Christian Birkeland (TV2 & Chairman of the MediaFutures Steering Board), Marianne Gade Gørbitz (Chief Product & Technology Officer, DN Media Group), Gaute Kokkvoll (Head of Product, Factiverse), and Prof. Dr. Christoph Trattner (Director, MediaFutures).
16 June 2025| Bergen
SFI MediaFutures is proud to welcome DN Media Group and Factiverse as new industry partners. Both bring valuable expertise and a strong commitment to advancing responsible and innovative media technology.
DN Media Group is a leading international media company known for its focus on quality journalism and data-driven innovation. As a partner in MediaFutures, DN Media Group will contribute to ongoing research in key areas such as personalisation, recommender systems, fake news detection, and the use of language models in newsrooms.
“We see a strong alignment between our strategic goals and MediaFutures’ research focus, especially in building AI-driven tools for verified and personalised content, and in strengthening trust in digital media.”
– Marianne Gade Gørbitz, Chief Product and Technology Officer, DN Media Group.
Factiverse, a fast-growing Norwegian start-up, develops AI-powered fact-checking tools tailored for media and finance. Their work focuses on ensuring fast, automated verification of information to support editorial teams and improve content reliability. In MediaFutures, Factiverse will collaborate on media content analysis, automated fact-checking, and the development of new tools for trustworthy media production.
“From exchanging ideas, contributing to research or testing new tools in real environments, Factiverse is excited to join SFI MediaFutures. Uniting industry leaders in the Nordics is crucial to build impactful and trustworthy technologies that create real value.”
– Gaute Kokkvoll, Head of Product, Factiverse.
The company will provide personnel, tools, and access to technology for testing and benchmarking, and will actively support the consortium’s broader research agenda. Factiverse also plans to contribute to programmes and events on media literacy, journalism, AI, and ethics.
“As the Center Director of MediaFutures, I’m delighted to welcome DN Media Group and Factiverse into our consortium. Their extensive experience in journalism, innovative technology, and commitment to ethical standards will significantly enrich our research capabilities. Together, we will strengthen our collective efforts to create reliable and responsible AI-driven media solutions, reinforcing public trust and supporting democratic values in the digital age.”
– Professor Dr. Christoph Trattner, Director, SFI MediaFutures
DN Media Group will be represented in MediaFutures from September 2025 by Marianne Gade Gørbitz (Chief Product and Technology Officer), Magnus Aabech (Head of Editorial Development), and Igor Pipkin (Head of Data & Insights).
Factiverse will be represented by Vinay Setty (CTO), Gaute Kokkvoll (Head of Product), and Erik Martin (Backend Developer).
SFI MediaFutures now has a total of 15 industry partners, ranging from major broadcasters and leading media companies to promising startups.
We look forward to exciting collaborations ahead!