AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Prof. Morten Fjeld joins LEAD-ME COST Action

Aug 15, 2022

It is with a great pleasure to inform that Professor Morten Fjeld, the leader of Work Package 4 at MediaFutures, joins the European Cooperation in Science and Technology’ research network on Media Accessibility.

Responsible Media Technology Crucial for Democracy

Jul 4, 2022

MediaFutures Director has been featured in an article by the Bergen Chamber of Commerce and Industry about the importance of developing responsible media technology.

Call for papers – MORS: Workshop on Multi-Objective Recommender Systems.

Jul 1, 2022

The 2nd workshop on Multi-Objective Recommender Systems (MORS) will be held in Seattle, USA in conjunction with the 16th ACM Conference on Recommender Systems. The workshop itself will take place between September 18th and 23rd (exact date to be announced).The organizers now welcome contributions that address the challenges related to having multiple objectives or multiple stakeholders in recommender systems.

Understanding young people’s media experiences

Jun 25, 2022

With the ever-expanding range of available products and elusive media consumption habits of younger audience, providing high quality and original content to the young people remains a central issue for media companies, including legacy media.