AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

New Publication – “Playful recognition: Television comedy and the politics of mediated recognition”.

Oct 7, 2022

In a new article in Communications: The European Journal of Communication Research, John Magnus Dahl and Torgeir Uberg Nærland explore how media content may facilitate processes of recognition through playfulness and comedy.

Latest Publication: “Examining Choice Overload Across Single-list and Multi-list User Interfaces”

Oct 7, 2022

In a co-authored user study, our researcher Alain Starke compares three common user interfaces (UIs) in the context of recipe recommendation.

Exploring Research Cooperation for Accessible Data Visualization: MediaFutures meets Highsoft

Sep 6, 2022

On August 17th, the MediaFutures team led by prof. Morten Field visited Highsoft´s headquarters in Vik/Sogn. The goal of the visit was to get to know each other, and to discuss cooperation opportunities in digital data visualization and accessibility.

The Research Council of Norway on an on-site visit at MediaFutures

Aug 26, 2022

The Research Council of Norway (RCN) made an on-site visit to MediaFutures as part of the contractual follow-up of the research centre. The RCN was represented by Liv Jorunn Jenssen, Solbjørg Rauset and Gunnlaug Daugstad. Besides the centre’s...