AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Responsible Media Technology Crucial for Democracy
MediaFutures Director has been featured in an article by the Bergen Chamber of Commerce and Industry about the importance of developing responsible media technology.
Call for papers – MORS: Workshop on Multi-Objective Recommender Systems.
The 2nd workshop on Multi-Objective Recommender Systems (MORS) will be held in Seattle, USA in conjunction with the 16th ACM Conference on Recommender Systems. The workshop itself will take place between September 18th and 23rd (exact date to be announced).The organizers now welcome contributions that address the challenges related to having multiple objectives or multiple stakeholders in recommender systems.
Understanding young people’s media experiences
With the ever-expanding range of available products and elusive media consumption habits of younger audience, providing high quality and original content to the young people remains a central issue for media companies, including legacy media.
Enhancing Movie Recommendation with Visual Analysis
Every minute, hundreds of hours of movies are being uploaded to different media platforms. For a recommender system to match the right user with the right movie, a certain amount of data is required, e.g. in the form of explicit or implicit ratings...
Upcoming events
Bridging AI and Behavior Change (ABC)
Bridging AI and Behavior Change (ABC)
Arctic Frontiers 2026 – Turn of the Tide
Arctic Frontiers 2026 – Turn of the Tide
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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