AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Understanding Norway’s National AI Ecosystem
When the Norwegian Government announced the allocation of one billion kroner for research on AI and digital technology on September 7, it sparked intense discussions among experts, academics, and industry professionals. Institutions, organizations,...
Now you can register for MediaFutures Annual Meeting 2023
The registration for MediaFutures Annual Meeting 2023 is now open. More information and the link in the post
Connecting Academia and Industry: Day II session at MediaFutures Annual Meeting 2023
On Day 2 of MediaFutures Annual Meeting 2023 Leif Ove Larsen, professor at the Department of Information Science and Media Studies, will be hosting a session on collaboration between academia and the industry. Paper presentation Day 2, 13:00 at ...
New study confirms assumption: Topical Preference is the most important feature for predicting news story selection
Researchers at MediaFutures found that consumers of algorithmically recommended news articles mostly choose news based on topical preference matches. In a conjoint experiment, lead author Erik Knudsen, along with MediaFutures director Christoph...
Upcoming events
Why should we consider ethical and societal aspects in the development of language models?
Why should we consider ethical and societal aspects in the development of language models?
EBU: Data Technology Seminar 2026
EBU: Data Technology Seminar 2026
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Call for Participation: Workshop Tracking Eyes and Mind
Call for Participation: Workshop Tracking Eyes and Mind
Nordic Media Days (Nordiske Mediedager)
Nordic Media Days (Nordiske Mediedager)
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5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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