AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

MediaFutures contributes to International Discussion Forum on Counteracting Extreme Right Terrorism.

Aug 27, 2021

The appalling attacks in Oslo and Utøya on 22 July 2011 claimed the lives of 77 Norwegians, mostly children, and left the world in shock and grief. The attacks have subsequently prompted acute questions about online radicalization, “broadband...

Meet the team. Interview with Assoc. Prof. II Dr. Alain Starke.

Aug 9, 2021

Alain Starke has attended Eindhoven University of Technology (TU/e) where he studied Technical Innovation Sciences. He also spent a semester in Lausanne at the Swiss Federal Institute of Technology (EPFL), where he studied Innovation Management....

Summer holiday 2021

Jul 9, 2021

Fellesferie: noun. Norwegian. In English: summer holiday in Norway when most of the employees and employers are going on a well-deserved vacation for three weeks in July. MediaFutures will go on holidays in July 🙂 We would like to wish...

Netflix Algorithm Confuses – Christoph Trattner sharing his expertise

Jul 8, 2021

MediaFutures Centre Director Christoph Trattner was interviewed for an article by “Dagbladet” published 08-06/21. The theme of the article is recommender systems. In particular, the algorithms used by Netflix to determine which movies their users...