AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Recording of the second panel discussion from the Boston-Bergen Forum on Digital Futures event-series is now available
The video recording of the second panel debate “Al and the Future of Protest Discourse” from the Boston – Bergen Forum on Digital Futures event-series is now available.
Prof. Christoph Trattner presents MediaFutures in the Centres for Research-based Innovation (SFI) Forum
Closed to the public, the SFI Forum took place in Oslo earlier this week. Prof. Christoph Trattner, MediaFutures Centre director, was invited to present the centre at the assembly.
Meet the Team. Interview with Postdoctoral Research Fellow Ana Milojevic.
In Meet the Team series we introduce our audience to the brilliant people working at MediaFutures. Get to know us better by discovering who we are and what we do.
This week we are interviewing Ana Milojevic, Postdoctoral Research Fellow, associated with Work Package 1 – Understanding Media Experiences.
Work Package 3 organises its 5th Industry Partner Workshop
MediaFutures’ Work Package 3 held its 5th industry partner workshop on Friday, November 26th. The gathering aligned plans for 2022, informed the parties involved about upcoming projects and activities, and discussed the partners’ contributions.
Upcoming events
Why should we consider ethical and societal aspects in the development of language models?
Why should we consider ethical and societal aspects in the development of language models?
EBU: Data Technology Seminar 2026
EBU: Data Technology Seminar 2026
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Call for Participation: Workshop Tracking Eyes and Mind
Call for Participation: Workshop Tracking Eyes and Mind
Nordic Media Days (Nordiske Mediedager)
Nordic Media Days (Nordiske Mediedager)
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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