AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Norway: Where OpenAI builds its first European AI Data Centre
Today, Aker and NScale announced their investment in building Europe’s first OpenAI Data Centre, which will be located in Northern Norway.
AiModerator helps you to contextualise facts in political debate videos
Do you remember the presidential debates between Biden and Trump in 2020? Let me help you. These debates were chaos, theatrics, purely a stream of thoughts hard to follow as a watcher. Trump was interrupting both Biden and the moderator, changing...
Pint of Science x MediaFutures
Science communication does not have to be limited to simplified written texts in the news media.We wanted to share our research with a broader, non-academic audience. So we organised a MediaFutures Pint of Science event at Staatsraaden Bar in...
DN Media Group and Factiverse join SFI MediaFutures
SFI MediaFutures is proud to welcome DN Media Group and Factiverse as new industry partners. Both bring valuable expertise and a strong commitment to advancing responsible and innovative media technology.
Upcoming events
News experience: Understanding why and how audiences interact with news beyond audience metrics
News experience: Understanding why and how audiences interact with news beyond audience metrics
Research on Norwegian Open Large Language Models at UiO
Research on Norwegian Open Large Language Models at UiO
Popularity Bias in Recommender Systems
Popularity Bias in Recommender Systems
Winter School at the Northern Lights Deep Learning (NLDL) Conference
Winter School at the Northern Lights Deep Learning (NLDL) Conference
Bridging AI and Behavior Change (ABC)
Bridging AI and Behavior Change (ABC)
Arctic Frontiers 2026 – Turn of the Tide
Arctic Frontiers 2026 – Turn of the Tide
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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