AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
MediaFutures at Arendalsuka: How Artificial Intelligence Can Empower Editors and Safeguard Democracy
August 12, SFI MediaFutures hosted a session at Arendalsuka titled “AI in the Media: Empowering Editors and Safeguarding Democracy”, in collaboration with some of their industry partners. The event brought together researchers, innovators, and...
ANNUAL MEETING: Call for posters
We invite students from all areas of media studies, information sciences, informatics and other related fields to submit a poster for our Annual Meeting on November, 13, 2025. MediaFutures is a centre for research-based innovation at the Department...
Attending RecSys 2025 with six papers
We are proud to share that six of our research papers have been accepted for presentation at different workshops co-located with ACM RecSys 2025 in Prague. Our accepted contributions cover a diverse range of topics at the intersection of news...
Norway: Where OpenAI builds its first European AI Data Centre
Today, Aker and NScale announced their investment in building Europe’s first OpenAI Data Centre, which will be located in Northern Norway.
Upcoming events
Bridging AI and Behavior Change (ABC)
Bridging AI and Behavior Change (ABC)
Arctic Frontiers 2026 – Turn of the Tide
Arctic Frontiers 2026 – Turn of the Tide
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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