AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Norwegian pre-trained language models in the spotlight: how well do they perform in automated claim detection?

Jun 21, 2023

Embarking on uncharted terrain, MediaFutures scientists conducted a study to assess the effectiveness of Norwegian pre-trained language models (LMs) in discerning veracity of claims. The results demonstrate that Norwegian pre-trained LMs outperform a SVM baseline system. Their research yields valuable insights into the future of automated claim detection tools for fact-checking in low-and medium-resourced languages.

AI and High-Quality Journalism: A New Vision Paper by MediaFutures

May 22, 2023

Researchers and industry partners at MediaFutures, have published a vison paper exploring the potential of AI to enhance the production of high-quality journalism. The authors discuss how artificial intelligence can be applied at every stage of journalistic value chain, supporting more trustworthy content for consumers.

From master thesis to publication in a top-international academic journal

May 9, 2023

Graduate student Aslaug Angelsen has achieved a remarkable feat under the supervison of MediaFutures’ director Christoph Trattner and associate professor Alain Starke. Angelsen has succeeded in having her research article, which builds upon her master’s thesis, accepted for publication in the prominent journal, Nature Food.

Exploring young people’s reluctance to pay for digital news: findings from a study by Borchgrevink-Brækhus & Moe

Apr 18, 2023

A recent study by Marianne Borchgrevink- Brækhus and Hallvard Moe challenges the assumption that non-subscribers are inherently opposed to paying for digital news. The research reveals lack of exclusivity, unattractive payment models, and subscription news as too time-consuming, as the main reasons for young people’s unwillingness to pay for online content, and identifies a strong preference for using multiple news providers among young audiences.