AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
News recommenders made by SFI MediaFutures
September 26, 2025, SFI MediaFutures proudly participated in the 13th International Workshop on News Recommendation and Analytics (INRA2025), held as part of the prestigious ACM RecSys conference in Prague. The workshop served as a vibrant platform...
MediaFutures at Arendalsuka: How Artificial Intelligence Can Empower Editors and Safeguard Democracy
August 12, SFI MediaFutures hosted a session at Arendalsuka titled “AI in the Media: Empowering Editors and Safeguarding Democracy”, in collaboration with some of their industry partners. The event brought together researchers, innovators, and...
ANNUAL MEETING: Call for posters
We invite students from all areas of media studies, information sciences, informatics and other related fields to submit a poster for our Annual Meeting on November, 13, 2025. MediaFutures is a centre for research-based innovation at the Department...
Attending RecSys 2025 with six papers
We are proud to share that six of our research papers have been accepted for presentation at different workshops co-located with ACM RecSys 2025 in Prague. Our accepted contributions cover a diverse range of topics at the intersection of news...
Upcoming events
News experience: Understanding why and how audiences interact with news beyond audience metrics
News experience: Understanding why and how audiences interact with news beyond audience metrics
Research on Norwegian Open Large Language Models at UiO
Research on Norwegian Open Large Language Models at UiO
Popularity Bias in Recommender Systems
Popularity Bias in Recommender Systems
Winter School at the Northern Lights Deep Learning (NLDL) Conference
Winter School at the Northern Lights Deep Learning (NLDL) Conference
Bridging AI and Behavior Change (ABC)
Bridging AI and Behavior Change (ABC)
Arctic Frontiers 2026 – Turn of the Tide
Arctic Frontiers 2026 – Turn of the Tide
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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