AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Establishing the Nordic Society for Computational Social Science (NoSoCSS)
A new regional initiative dedicated to advancing computational social science across the Nordic countries has been launched: The Nordic Society for Computational Social Science (NoSoCSS). The society brings together researchers and practitioners...
How to communicate research-based innovation in the Age of AI?
The big Norwegian lexicon defines research as the systematic creation of new knowledge about culture, society, and individuals. Researchers follow an ethical code that ensures quality and reliability. But creating knowledge is only one part of the...
From Research to Impact: Five PhDs successfully defended their theses
This year, five talented PhD candidates from SFI MediaFutures achieved a milestone by successfully defending their PhD theses. They focused on varied topics, from combating visual misinformation and advancing human-AI interaction to promoting...
From positive outlooks to critical perspectives on AI in media. This is how the Annual Meeting 2025 went
The MediaFutures Annual Meeting 2025 gathered 140 researchers, industry partners, and technology experts to discuss new developments in artificial intelligence for the media sector. This year’s theme, “Navigating Uncertainty with AI: Battling...
Upcoming events
Why should we consider ethical and societal aspects in the development of language models?
Why should we consider ethical and societal aspects in the development of language models?
EBU: Data Technology Seminar 2026
EBU: Data Technology Seminar 2026
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Call for Participation: Workshop Tracking Eyes and Mind
Call for Participation: Workshop Tracking Eyes and Mind
Nordic Media Days (Nordiske Mediedager)
Nordic Media Days (Nordiske Mediedager)
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5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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