A recent study by Marianne Borchgrevink- Brækhus and Hallvard Moe challenges the assumption that non-subscribers are inherently opposed to paying for digital news. The research reveals lack of exclusivity, unattractive payment models, and subscription news as too time-consuming, as the main reasons for young people’s unwillingness to pay for online content, and identifies a strong preference for using multiple news providers among young audiences.

MediaFutures’ PhD candidate Marianne Borchgrevink-Brækhus won Research Paper of the Year award conferred by the Norsk Medietidskrift for her study of the transition to algorithm-driven front pages in two Norwegian online newspapers.

An online version of the MediaFutures Annual Report 2022 is now available. The report provides details on our performance in the past year, and includes information on activities, staffing and funding.