Audience Understanding & Personalisation

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Home / Research / Work Package 1

/ Introduction

/ Introduction

/ Introduction

Recommendation enables media applications to support users in discovering additional media content (e.g., news articles and videos) and to keep consumers engaged. The main challenge in this context is that some recommendation approaches may have little potential for the discovery of new types of content for the consumer, and they might cause the popular media content to become even more popular. Such problems can ultimately lead to filter bubbles, echo chambers, or groupthink conditions. The research stream will tackle these undesired phenomena, which are likely to originate from current personalization and recommendation approaches.

This will be done by computing responsible (predictive) models for fair recommendations that will enhance user engagement through novel  mechanisms by (i) providing explanations of recommendations to users (transparency), (ii) expanding recommendations to cover a rich spectrum of media content (diversity), (iii) ensuring that niche or minority content is suggested to users (fairness). 

 In addition, as media users face a media environment that is increasingly perceived as  fragmented, understanding users’ trust in and use of media is crucial to democracy, as media use continues to be central for citizens’ information about and engagement in society. 

New knowledge: The outcome will be novel recommendation algorithms taking into account multiple competing objectives (e.g., relevance vs. information balance). In doing so, the research stream will address the following main research questions: To what extent can we effectively and fairly model online user behaviour and predict this behaviourTo what extent can we personalize and engage users online to efficiently keep them informed, and at the same time do this responsibly?

 

Objective: To develop user modeling and personalisation techniques capable of effectively eliciting user preferences in order to enchance the user experience when interacting with media content while taking into account important competing factors (e.g., business values, societal values, individual values). 

With the datafication of everyday life, increasingly powerful platforms and intensified competition for attention, media users face a media environment which is increasingly perceived as intrusive and exploitative of their data traces. This situation causes ambivalence and resignation as well as immersive and joyful media experiences. Understanding these experiences is crucial to democracy, as media use continues to be central for public connection and citizens’ information about and engagement in society. In addition to making sense of media usage through metrics such as clicks, time spent, shares or comments, critical attention to problematic representations of datafication should be bridged with broader and deeper understandings of media as experience.

New knowledge: The collaboration between Bergen Media Use Research Group at UiB and user partners in the centre will generate new knowledge from a dual strategy: (i) monitor users across media with state-of-the-art tracking devices and critical attention to limitations of such methods, combined with surveys and survey experiments, and (ii) understand future media experiences through qualitative in-depth explorations of emerging and transforming media use

Objective: To provide fundamental knowledge on how users will interact with the media of the future, by monitoring and understanding users across media through advanced quantitative and qualitative approaches.   

With the datafication of everyday life, increasingly powerful platforms and intensified competition for attention, media users face a media environment which is increasingly perceived as intrusive and exploitative of their data traces. This situation causes ambivalence and resignation as well as immersive and joyful media experiences. Understanding these experiences is crucial to democracy, as media use continues to be central for public connection and citizens’ information about and engagement in society. In addition to making sense of media usage through metrics such as clicks, time spent, shares or comments, critical attention to problematic representations of datafication should be bridged with broader and deeper understandings of media as experience.

New knowledge: The collaboration between Bergen Media Use Research Group at UiB and user partners in the centre will generate new knowledge from a dual strategy: (i) monitor users across media with state-of-the-art tracking devices and critical attention to limitations of such methods, combined with surveys and survey experiments, and (ii) understand future media experiences through qualitative in-depth explorations of emerging and transforming media use

Objective: To provide fundamental knowledge on how users will interact with the media of the future, by monitoring and understanding users across media through advanced quantitative and qualitative approaches.   

/ People

Christoph Trattner

Christoph Trattner

Centre Director

Mehdi Elahi

Mehdi Elahi

Leader

Erik Knudsen

Erik Knudsen

Leader and Associate Professor

Kristian Tolonen

Kristian Tolonen

Industry Co-Leader

NRK

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Marianne Borchgrevink-Brækhus

Marianne Borchgrevink-Brækhus

PhD Candidate

Alain Starke

Alain Starke

Key Researcher

Snorre Alvsvåg

Snorre Alvsvåg

Industry Leader

TV2

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Dietmar Jannach

Dietmar Jannach

Advisor & Key Researcher

Universität Klagenfurt

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Svenja Lys Forstner

Svenja Lys Forstner

PhD Candidate

University of Bergen

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Ayoub El Majjodi

Ayoub El Majjodi

PhD Candidate

Anastasiia Klimashevskaia

Anastasiia Klimashevskaia

PhD Candidate

Khadiga Seddik

Khadiga Seddik

PhD Candidate

Erik Knudsen

Erik Knudsen

Researcher

University of Bergen

Jeng Jia-Hua

Jeng Jia-Hua

PhD Candidate

Bilal Mahmood

Bilal Mahmood

PhD Candidate

University of Bergen

Anja Svartberg

Anja Svartberg

NRK

/ Publications

83 entries « 1 of 2 »

2026

Christoph Trattner; Svenja Lys Forstner; Alain D. Starke; Erik Knudsen

C2PA Provenance Labels Increase Trust in News Platforms Across Western Countries Conference Forthcoming

AAAI ICWSM 2026, Forthcoming.

Abstract | BibTeX | Links:

2025

Tobias J. Wessel; Christoph Trattner; Alain D. Starke

Using Large Language Models to ‘Lighten the Mood’: Satirically Reframing News Recommendations to Reduce News Avoidance Proceedings

2025.

Abstract | BibTeX | Links:

Svenja Lys Forstner; Yelyzaveta Lysova; Alain D. Starke; Christoph Trattner

Evaluating Image Trust Labels in a News Recommender System Proceedings

2025.

Abstract | BibTeX | Links:

Jørgen Eknes-Riple; Jia Hua Jeng; Alain D. Starke; Khadiga Seddik; Christoph Trattner

Hope, Fear, or Anger? How Emotional Framing in a News Recommender System Guides User Preferences Working paper

2025.

Abstract | BibTeX | Links:

John Magnus Ragnhildson Dahl

Offline in the Closet, Online and Out, then Offline, Out and Proud: The Online/Offline-ness of Teenager's Queer Worldmaking Book Chapter

In: Reynolds, Rachel R.; Pajé, Dacia; Medina, Sienna; Gigante, John (Ed.): Mediating Sex, Gender, and Sexuality in the GenZ Era, Chapter 15, pp. 14, Routledge, 2025.

BibTeX | Links:

John Magnus Ragnhildson Dahl

Teen Boys and their Smartphones as Worldmaking Devices: In the Palm of their Hands Book

Palgrave MacMillan, 2025.

BibTeX

Ayoub El Majjodi; Alain D. Starke; Christoph Trattner

Integrating Digital Food Nudges and Recommender Systems: Current Status and Future Directions Journal Article

In: IEEE Access, 2025.

Abstract | BibTeX | Links:

Alain D. Starke; Jutta Dierkes; Gülen Arslan Lied; Gloria Anne Babile Kasangu; Christoph Trattner

Supporting healthier food choices through AI-tailored advice: A research agenda Journal Article

In: PEC Innovation, 2025.

BibTeX | Links:

Sohail Ahmed Khan

Computational Visual Content Verification PhD Thesis

2025.

BibTeX

Jia Hua Jeng; Gloria Anne Babile Kasangu; Alain D. Starke; Khadiga Seddik; Christoph Trattner

The role of GPT as an adaptive technology in climate change journalism Conference

UMAP 2025, 2025.

Abstract | BibTeX | Links:

Anastasiia Klimashevskaia; Snorre Alvsvåg; Christoph Trattner; Alain D. Starke; Astrid Tessem; Dietmar Jannach

Evaluating Sequential Recommendations in the Wild: A Case Study on Offline Accuracy, Click Rates, and Consumption Conference

ECIR 2025 conference, 2025.

Abstract | BibTeX | Links:

Marianne Borchgrevink-Brækhus

Understanding news experience: The resonance between content, practices, and situatedness in everyday life Journal Article

In: Journalism, 2025.

Abstract | BibTeX | Links:

Alain D. Starke; Sanne Vrijenhoek; Lien Michiels; Johannes Kruse; Nava Tintarev

Report on NORMalize: The Second Workshop on the Normative Design and Evaluation of Recommender Systems Workshop Forthcoming

Forthcoming.

Abstract | BibTeX | Links:

2024

Khadiga Seddik

Exploring the Ethical Challenges of AI and Recommender Systems in the Democratic Public Sphere Conference

NIKT, 2024.

Abstract | BibTeX | Links:

Gloria Anne Babile Kasangu; Alain D. Starke; Anna Nilsen; Christoph Trattner

Picture This: How Image Filters Affect Trust in Online News Conference

Norsk IKT-konferanse for forskning og utdanning, 2024.

Abstract | BibTeX

Khadiga Seddik

Exploring the Ethical Challenges of AI and Recommender Systems in the Democratic Public Sphere Conference

2024.

Abstract | BibTeX

Jia Hua Jeng; Gloria Anne Babile Kasangu; Alain D. Starke; Erik Knudsen; Christoph Trattner

Negativity Sells? Using an LLM to Affectively Reframe News Articles in a Recommender System Workshop

2024.

Abstract | BibTeX | Links:

Jia Hua Jeng

Bridging Viewpoints in News with Recommender Systems Conference

ACM RecSys2024, 2024.

Abstract | BibTeX | Links:

Alain D. Starke; Vegard R. Solberg; Sebastian Øverhaug Larsen; Christoph Trattner

Examining the Merits of Feature-specific Similarity Functions in the News Domain using Human Judgments Journal Article

In: User Modeling and User-Adapted Interaction, 2024.

Abstract | BibTeX | Links:

Bilal Mahmood; Mehdi Elahi; Samia Touileb; Lubos Steskal; Christoph Trattner

Incorporating Editorial Feedback in the Evaluation of News Recommender Systems Conference

ACM UMAP 2024, 2024.

Abstract | BibTeX | Links:

Daniel Rosnes; Alain Starke; Christoph Trattner

Shaping the Future of Content-based News Recommenders: Insights from Evaluating Feature-Specific Similarity Metrics Conference

ACM UMAP '24, 2024.

Abstract | BibTeX | Links:

Alain D. Starke; Anders Sandvik Bremnes; Erik Knudsen; Damian Trilling; Christoph Trattner

Perception versus Reality: Evaluating User Awareness of Political Selective Exposure in News Recommender Systems Conference

ACM UMAP 2024, 2024.

Abstract | BibTeX | Links:

Jia Hua Jeng; Gloria Anne Babile Kasangu; Alain D. Starke; Christoph Trattner

Emotional Reframing of Economic News using a Large Language Model Conference

ACM UMAP 2024, 2024.

Abstract | BibTeX | Links:

Anastasiia Klimashevskaia; Dietmar Jannach; Mehdi Elahi; Christoph Trattner

A Survey on Popularity Bias in Recommender Systems Journal Article

In: User Modeling and User-Adapted Interaction (UMUAI), 2024.

Abstract | BibTeX | Links:

Maria Soledad Pera; Federica Cena; Monica Landoni; Cataldo Musto; Alain D. Starke

Human Factors in User Modeling for Intelligent Systems Book Chapter

In: pp. 3–42, A Human-Centered Perspective of Intelligent Personalized Environments and Systems, 2024.

Abstract | BibTeX | Links:

Alain D. Starke; Martijn C. Willemsen

Psychologically Informed Design of Energy Recommender Systems: Are Nudges Still Effective in Tailored Choice Environments? Book Chapter

In: pp. 221–259, A Human-Centered Perspective of Intelligent Personalized Environments and Systems, 2024.

BibTeX | Links:

Peder Haugfos; John Magnus Ragnhildson Dahl; Jan Kratzer; Ines Wolf

Branding or visual storytelling? How legacy media use visual journalism to reach young people in the age of digitalization Journal Article

In: Journal of Applied Journalism & Media Studies, pp. 1-24, 2024.

Abstract | BibTeX | Links:

2023

Erik Knudsen

Modeling news recommender systems’ conditional effects on selective exposure: evidence from two online experiments Best Paper Journal Article

In: Journal of Communication , 2023.

Abstract | BibTeX | Links:

Erik Knudsen; Alain D. Starke; Christoph Trattner

Topical Preference Trumps Other Features in News Recommendation: A Conjoint Analysis on a Representative Sample from Norway Conference

Association for Computing Machinery (ACM) RecSys ’23, 2023.

BibTeX | Links:

Khadiga Seddik; Erik Knudsen; Damian Trilling; Christoph Trattner

Understanding How News Recommender Systems Influence Selective Exposure Conference

Association for Computing Machinery (ACM) RecSys ’23, 2023.

BibTeX | Links:

Anastasiia Klimashevskaia; Mehdi Elahi; Dietmar Jannach; Lars Skjærven; Astrid Tessem; Christoph Trattner

Evaluating The Effects of Calibrated Popularity Bias Mitigation: A Field Study Conference

Association for Computing Machinery (ACM) RecSys ’23, 2023.

BibTeX | Links:

Ayoub El Majjodi; Alain D. Starke; Christoph Trattner

The Interplay between Food Knowledge, Nudges, and Preference Elicitation Methods Determines the Evaluation of a Recipe Recommender System Conference

Association for Computing Machinery (ACM) RecSys ’23, 2023.

BibTeX | Links:

Alain Starke; Kimia Emami; Andrea Makarová; Bruce Ferwerda

Using Visual and Linguistic Framing to Support Sustainable Decisions in an Online Store Conference

Association for Computing Machinery (ACM) RecSys ’23,, 2023.

BibTeX | Links:

Jia Hua Jeng; Alain D. Starke; Christoph Trattner

Towards Attitudinal Change in News Recommender Systems: A Pilot Study on Climate Change Workshop

2023.

Abstract | BibTeX | Links:

Marianne Borchgrevink-Brækhus; Hallvard Moe

The Burden of Subscribing: How Young People Experience Digital News Subscriptions Journal Article

In: Journalism Studies , 2023.

Abstract | BibTeX | Links:

Erik Knudsen; Åsta Dyrnes Nordø; Magnus Hoem Iversen

How Rally-Round-the-Flag Effects Shape Trust in the News Media: Evidence from Panel Waves before and during the COVID-19 Pandemic Crisis Journal Article

In: Political Communication, 2023.

Abstract | BibTeX | Links:

John Magnus Ragnhildson Dahl; Brita Ytre-Arne

Monitoring the infection rate: Explaining the meaning of metrics in pandemic news experiences Journal Article

In: Journalism , 2023.

Abstract | BibTeX | Links:

2022

Ayoub El Majjodi; Alain D. Starke; Christoph Trattner

Nudging Towards Health? Examining the Merits of Nutrition Labels and Personalization in a Recipe Recommender System Conference

Nudging Towards Health? Examining the Merits of Nutrition Labels and Personalization in a Recipe Recommender System, 2022.

Abstract | BibTeX | Links:

Mehdi Elahi; Alain D. Starke; Nabil El Ioini; Anna Alexander Lambrix; Christoph Trattner

Developing and Evaluating a University Recommender System Journal Article

In: Frontiers in Artificial Intelligence , 2022.

Abstract | BibTeX | Links:

2021

Alain D. Starke; Martijn C. Willemsen; Christoph Trattner

Nudging Healthy Choices in Food Search Through Visual Attractiveness Journal Article

In: no. April 2021, pp. 1-18, 2021.

Abstract | BibTeX | Links:

Jelena Kleut; Ana Milojevic

Framing Protest in Online News and Readers’ Comments: The Case of Serbian Protest “Against Dictatorship” Journal Article

In: International Journal of Communication, vol. 15, no. 21, pp. 82-102, 2021, (Pre SFI).

Abstract | BibTeX | Links:

2020

Brita Ytre-Arne; Hallvard Moe

Folk theories of algorithms: Understanding digital irritation Journal Article

In: Media, Culture & Society, 2020, (Pre SFI).

BibTeX

Irene Costera Meijer; Tim Groot Kormelink

Changing news use. Unchanged news experiences? Book

Routledge, 2020, ISBN: 9780367485788, (Pre SFI).

Abstract | BibTeX | Links:

Ulle Endriss; Ronald de Haan; Jerôme Lang; Marija Slavkovik

The complexity landscape of outcome determination in judgment aggregation Journal Article

In: Journal of Artificial Intelligence Research, vol. 69, pp. 687–731, 2020, (Pre SFI).

Abstract | BibTeX | Links:

Hallvard Moe; Jan Fredrik Hovden; Kari Karppinen

Operationalizing exposure diversity. Journal Article

In: European Journal of Communication, pp. 1-2, 2020, (Pre SFI).

Abstract | BibTeX | Links:

Naieme Hazrati; Mehdi Elahi

Addressing the New Item problem in video recommender systems by incorporation of visual features with restricted Boltzmann machines. Journal Article

In: Expert Systems, vol. e12645, pp. 1-20, 2020, (Pre SFI).

Abstract | BibTeX | Links:

Brita Ytre-Arne; Trine Syvertsen; Hallvard Moe; Faltin Karlsen

Temporal ambivalences in smartphone use: Conflicting flows, conflicting responsibilities. Journal Article

In: New Media and Society, vol. 22, no. 9, pp. 1715–1732, 2020, (Pre SFI).

Abstract | BibTeX | Links:

Irene Costera Meijer; Tim Groot Kormelink

Changing News Use. Unchanged news experiences? Book

1st, Routledge, London & New York, 2020, ISBN: 9781003041719, (Pre SFI).

BibTeX | Links:

Brita Ytre-Arne; Ranjana Das

Audiences’ Communicative Agency in a Datafied Age: Interpretative, Relational and Increasingly Prospective. Journal Article

In: Communication Theory, vol. 0, no. C, pp. 1-19, 2020, ISSN: 1050–3293, (Pre SFI).

Abstract | BibTeX | Links:

Krisztian Balog; Filip Radlinski

Measuring Recommendation Explanation Quality: The Conflicting Goals of Explanations Conference

Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR '20), New York, 2020, (Pre SFI).

Abstract | BibTeX | Links:

83 entries « 1 of 2 »

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