@article{Starke2020,
title = {Beyond “one-size-fits-all” platforms: Applying Campbell's paradigm to test personalized energy advice in the Netherlands},
author = {Alain D. Starke and Martijn C. Willemsen and Chris C.P. Snijders},
url = {https://www.sciencedirect.com/science/article/pii/S2214629618302615?via%3Dihub},
doi = {10.1016/j.erss.2019.101311},
year = {2020},
date = {2020-01-01},
volume = {59},
number = {January 2020},
pages = {1-12},
abstract = {When analyzing ways in which people save energy, most researchers and policy makers conceptually differentiate between curtailment (e.g. unplugging chargers) and efficiency measures (e.g. installing PV cells). However, such a two-dimensional approach is suboptimal from both a conceptual and policy perspective, as it does not consider individual differences that determine energy-saving behavior. We propose a different, one-dimensional approach, applying Campbell's Paradigm through the Rasch model, in which both curtailment and efficiency measures are intermixed on a single scale and ordered according to their behavioral costs. By matching these behavioral costs to individual energy-saving attitudes, we investigate to what extent attitude-tailored energy-saving advice can help consumers to save energy.
We present the results of two studies. The first study (N = 263) reliably calibrated a one-dimensional Rasch scale that consists of 79 energy-saving measures, suitable for advice. The second study employed this scale to investigate how users (N = 196) evaluate attitude-tailored energy-saving advice in a web-based energy recommender system. Results indicate that Rasch-based recommendations can be used to effectively tailor energy-saving advice and that such attitude-tailored advice is more adequate than a number of non-personalized approaches.},
keywords = {Conservation advice, Energy efficiency, Rasch model, Recommender systems},
pubstate = {published},
tppubtype = {article}
}