AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Pitch Media Perfect Future
At our Annual Meeting in November 2024, we invited slam poet Marlene Rom to create a unique piece about SFI MediaFutures. Slam poetry is a type of performance poetry that blends writing, performance, competition, and audience involvement. The...
Meet our new colleague: Yuki Onishi
Dr. Yuki Onishi began her role as a Researcher in Work Package 4 on January 6, 2025. Born and raised in Tokyo, Japan, she completed both her PhD and postdoctoral position in her hometown. With a specialization in enhancing tangible interfaces and...
Driving Innovation: Meet MediaFutures’ Coordinator
At MediaFutures, innovation is at the core of everything we do. As a research-based innovation centre (SFI), we focus on advancing media technology and related AI applications, continually pushing the boundaries of what's possible. To stay at the...
MediaFutures Annual Meeting 2024: Trust and Usability of Generative AI
The MediaFutures Annual Meeting 2024, themed Trust and Usability of Generative AI, was the largest and most impactful conference on media and artificial intelligence ever organized by our Research Centre. Over two days, more than 130 participants...
Upcoming events
Why should we consider ethical and societal aspects in the development of language models?
Why should we consider ethical and societal aspects in the development of language models?
EBU: Data Technology Seminar 2026
EBU: Data Technology Seminar 2026
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Call for Participation: Workshop Tracking Eyes and Mind
Call for Participation: Workshop Tracking Eyes and Mind
Nordic Media Days (Nordiske Mediedager)
Nordic Media Days (Nordiske Mediedager)
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
Copyright © University of Bergen 2024























