AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

We share broad scepticism towards Meta’s move to end content-moderation and fact-checking

Feb 3, 2025

Zuckerberg justifies the termination of the fact-checking program by emphasizing the need for more free speech and less censorship on Meta’s platforms. This decision marks a surprising shift from Meta's previous stance, when it praised the...

MediaFutures educates the next generation of AI and media scholars

Jan 20, 2025

At MediaFutures, we are driven by a mission to create meaningful solutions that address important challenges in media technology. Through our work, we aim to equip the next generation of media scholars and practitioners with the skills they need to...

Pitch Media Perfect Future

Jan 7, 2025

At our Annual Meeting in November 2024, we invited slam poet Marlene Rom to create a unique piece about SFI MediaFutures. Slam poetry is a type of performance poetry that blends writing, performance, competition, and audience involvement. The...

Meet our new colleague: Yuki Onishi

Jan 6, 2025

Dr. Yuki Onishi began her role as a Researcher in Work Package 4 on January 6, 2025. Born and raised in Tokyo, Japan, she completed both her PhD and postdoctoral position in her hometown. With a specialization in enhancing tangible interfaces and...