AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

How to advance accessibility of digital learning and media platforms

Sep 26, 2024

Around 50 researchers, PhDs and industry experts gathered on September 16. and 17. in Oslo to foster development of accessibility of digital learning and media platforms. Together with Schibsted Media and TV 2 Skole, MediaFutures WP4 for Media...

Nordic Personalisation Workshop

Sep 19, 2024

This year’s Nordic Personalisation Day, held on September 16-17 in Gothenburg, Sweden, brought together around 60 participants, mostly from Scandinavia, to explore the ethics and responsibilities of AI-driven recommendation systems. The event was a...

Do we actually want “more like this”?

Sep 2, 2024

Recommender systems often show users ‘more like this’. But if a user likes something, which features should you actually consider to finding new similar items? This is an ongoing challenge, also in the news...

We are facing a necessary change

Aug 26, 2024

Norway is lagging behind our neighboring countries in terms of innovation and artificial intelligence. This is due to a lack of cross-political engagement, a conservative research structure, and insufficient practical implementation of concrete...