AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Pitch Media Perfect Future

Jan 7, 2025

At our Annual Meeting in November 2024, we invited slam poet Marlene Rom to create a unique piece about SFI MediaFutures. Slam poetry is a type of performance poetry that blends writing, performance, competition, and audience involvement. The...

Meet our new colleague: Yuki Onishi

Jan 6, 2025

Dr. Yuki Onishi began her role as a Researcher in Work Package 4 on January 6, 2025. Born and raised in Tokyo, Japan, she completed both her PhD and postdoctoral position in her hometown. With a specialization in enhancing tangible interfaces and...

Driving Innovation: Meet MediaFutures’ Coordinator

Dec 4, 2024

At MediaFutures, innovation is at the core of everything we do. As a research-based innovation centre (SFI), we focus on advancing media technology and related AI applications, continually pushing the boundaries of what's possible. To stay at the...

MediaFutures Annual Meeting 2024: Trust and Usability of Generative AI

Nov 25, 2024

The MediaFutures Annual Meeting 2024, themed Trust and Usability of Generative AI, was the largest and most impactful conference on media and artificial intelligence ever organized by our Research Centre. Over two days, more than 130 participants...