AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

MediaFutures Annual Meeting 2024: Trust and Usability of Generative AI

Nov 25, 2024

The MediaFutures Annual Meeting 2024, themed Trust and Usability of Generative AI, was the largest and most impactful conference on media and artificial intelligence ever organized by our Research Centre. Over two days, more than 130 participants...

Meet our new colleague: Jiajing Wan

Oct 21, 2024

We are excited to introduce Jiajing Wan, who has just joined us as a PhD candidate in Work Package 5! Hailing from China, Jiajing brings a solid academic background with a Master’s in IT & Cognition from the University of Copenhagen and a...

In the palm of their hands: Teenage boys and their smartphones as world making devices

Oct 17, 2024

MediaFutures PostDoc John Magnus R. Dahl has conducted a study of six Norwegian boys to understand how they integrate smartphones into their daily lives. His research focuses on the concept of "world-making," highlighting how boys aged 16 to 19...

MediaFutures at the forefront of C2PA standard

Oct 7, 2024

SFI MediaFutures plays a central role in Project Reynir, an initiative aimed at developing technology that enables media companies to trace and verify the origins of images and other digital content. By using the new standards from the Coalition...