AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
This is our new International Advisory Committee
As part of its long-term strategic vision, SFI MediaFutures is proud to announce its new International Advisory Committee, bringing together leading voices in Media and Artificial Intelligence from across the globe. This initiative follows the...
From guidelines to a call-to-action in Recommender Systems
Friday 4, MediaFutures hosted a talk series that explored the ethical and environmental dimensions of recommender systems. These discussions emphasized the importance of proactive and sustainable approaches in AI research and development, aligning...
The Language of Coordination: From Humans to AI Agents
As global challenges like climate change, pandemics, and mass migration become increasingly urgent, the need for mass coordination has never been greater. In his presentation, “The Language of Coordination: From Humans to AI Agents,” Associate...
Promoted to Full Professor
MediaFutures Work Package 2 Co-leader, Mehdi Elahi, has been promoted to Full Professor! We are happy to have him as our colleague. Elahi is a very engaged researcher who always wants the best for his co-authors, PhDs and students. He earned his...
Upcoming events
Why should we consider ethical and societal aspects in the development of language models?
Why should we consider ethical and societal aspects in the development of language models?
EBU: Data Technology Seminar 2026
EBU: Data Technology Seminar 2026
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Call for Participation: Workshop Tracking Eyes and Mind
Call for Participation: Workshop Tracking Eyes and Mind
Nordic Media Days (Nordiske Mediedager)
Nordic Media Days (Nordiske Mediedager)
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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