AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Attending RecSys 2025 with six papers

Aug 15, 2025

We are proud to share that six of our research papers have been accepted for presentation at different workshops co-located with ACM RecSys 2025 in Prague. Our accepted contributions cover a diverse range of topics at the intersection of news...

Norway: Where OpenAI builds its first European AI Data Centre

Jul 31, 2025

Today, Aker and NScale announced their investment in building Europe’s first OpenAI Data Centre, which will be located in Northern Norway.

AiModerator helps you to contextualise facts in political debate videos

Jul 9, 2025

Do you remember the presidential debates between Biden and Trump in 2020? Let me help you. These debates were chaos, theatrics, purely a stream of thoughts hard to follow as a watcher. Trump was interrupting both Biden and the moderator, changing...

Pint of Science x MediaFutures

Jun 30, 2025

Science communication does not have to be limited to simplified written texts in the news media.We wanted to share our research with a broader, non-academic audience. So we organised a MediaFutures Pint of Science event at Staatsraaden Bar in...