AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

How to generate personalized news?

Oct 24, 2025

MediaFutures PhD candidate Jiajing Wan will be working on answering this question during her three year PhD position at SFI MediaFutures. She has previously been part of projects investigating the effectiveness of rumour refutation on social media...

Recognised for outstanding science communication: Samia Touileb awarded and inducted into AYF

Oct 8, 2025

Associate Professor Samia Touileb has been honoured for her educational work on making advanced technology and research understandable to the general public, both extensively and with high quality, humor, and precision.

News recommenders made by SFI MediaFutures

Sep 29, 2025

September 26, 2025, SFI MediaFutures proudly participated in the 13th International Workshop on News Recommendation and Analytics (INRA2025), held as part of the prestigious ACM RecSys conference in Prague. The workshop served as a vibrant platform...

MediaFutures at Arendalsuka: How Artificial Intelligence Can Empower Editors and Safeguard Democracy

Sep 8, 2025

August 12, SFI MediaFutures hosted a session at Arendalsuka titled “AI in the Media: Empowering Editors and Safeguarding Democracy”, in collaboration with some of their industry partners. The event brought together researchers, innovators, and...