AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

New study highlights harmful and toxic content in selected Scandinavian language models

Jan 5, 2023

A new study co-authored by MediaFutures’ researcher Samia Touileb, shows that some of the popular Norwegian, Danish, and Swedish language models generate harmful and gender-biased stereotypes. The finding goes against the general expectations related to gender equality in Scandinavian countries.

2022: The Year in Review

Dec 22, 2022

With 2022 fast drawing to a close, here is a look back at the centre’s achievements and results from the passing year.

Presentations from Annual Meeting 2022

Nov 28, 2022

Presentations and research posters from the conference are now available.

The 2022 MediaFutures’ Annual Meeting: Great Attendance and Engagement

Nov 22, 2022

Held on November 15th and 16th in Media City Bergen, MediaFutures’ 2nd Annual Meeting came out to be a great success. With over 130 registered guests, the annual conference provided a great opportunity for researchers and industry practitioners to come together, and to discuss the centre’s latest achievements, and reflect on challenges.