AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Annual Report 2022

Mar 20, 2023

An online version of the MediaFutures Annual Report 2022 is now available. The report provides details on our performance in the past year, and includes information on activities, staffing and funding.

Upcoming mid-term evaluations

Mar 17, 2023

Scheduled for March 28th, MediaFutures has arranged for mid-term evaluations of the centre’s two PhD candidates, Ayoub El Majjodi and Anastasiia Klimashevskaia. The PhD candidates will showcase their research progress, current findings, and discuss their plans.

New study sheds light on how the COVID-19 pandemic crisis influenced citizens’ trust in the news media in Norway

Mar 2, 2023

During times of crisis, citizens tend to increase their support and trust in political leaders, a phenomenon commonly known as the “rally-round-the-flag” effect. New research co-authored by Erik Knudsen sheds light on why and under which conditions the rally effect of international emergencies – the case of the COVID-19 pandemic in Norway – also pertains to the news media.

New Demo & Posters Sites

Feb 24, 2023

We are excited to announce the launch of our new demos and poster sites! The newly created web sections showcase the research and the innovative work carried out across all five research groups at the centre.