AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
New Demo & Posters Sites
We are excited to announce the launch of our new demos and poster sites! The newly created web sections showcase the research and the innovative work carried out across all five research groups at the centre.
How COVID-19 metrics became a valuable form of journalism during the pandemic: insights from a Norwegian study
Regular and frequent updates on the infection rates was the journalistic content most sought by news users during the COVID-19 pandemic. In their latest study, researchers John Magnus Dahl and Brita Ytre-Arne delve into the question of why close monitoring of such numbers appeared meaningful, and what these experiences can tell us about the role of journalism during global crises such as the pandemic.
The Generative AI in the Newsroom Challenge
Interested in experimenting with generative AI in news domain? If so, a challenge designed by Associate Professor Nicholas Diakopoulos may be for you.
Visual user-generated content verification in journalism: an overview
In their latest publication, MediaFutures researchers present a detailed analysis of journalistic process for visual content verification and provide an overview of available tools employed by the media industry in assessing the veracity of user-generated content.
Upcoming events
Bridging AI and Behavior Change (ABC)
Bridging AI and Behavior Change (ABC)
Arctic Frontiers 2026 – Turn of the Tide
Arctic Frontiers 2026 – Turn of the Tide
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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