AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

From master thesis to publication in a top-international academic journal

From master thesis to publication in a top-international academic journal

Graduate student Aslaug Angelsen has achieved a remarkable feat under the supervison of MediaFutures’ director Christoph Trattner and associate professor Alain Starke. Angelsen has succeeded in having her research article, which builds upon her master’s thesis, accepted for publication in the prominent journal, Nature Food.

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Exploring young people’s reluctance to pay for digital news: findings from a study by Borchgrevink-Brækhus & Moe

Exploring young people’s reluctance to pay for digital news: findings from a study by Borchgrevink-Brækhus & Moe

A recent study by Marianne Borchgrevink- Brækhus and Hallvard Moe challenges the assumption that non-subscribers are inherently opposed to paying for digital news. The research reveals lack of exclusivity, unattractive payment models, and subscription news as too time-consuming, as the main reasons for young people’s unwillingness to pay for online content, and identifies a strong preference for using multiple news providers among young audiences.

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Annual Report 2022

Annual Report 2022

An online version of the MediaFutures Annual Report 2022 is now available. The report provides details on our performance in the past year, and includes information on activities, staffing and funding.

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5008 Bergen
Norway

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MediaFutures
Office@mediafutures.no

 

Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no

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