AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Whose Hands Hold Norway’s Future of AI?

Nov 6, 2023

The Research Council of Norway (RCN) has formed an advisory board to make the process of distributing the AI money fair. This board, consisting of experts in the field with various backgrounds, initially received positive feedback about its...

From recommender systems to deepfake detection. These posters and demos await you at our Annual Meeting

Nov 1, 2023

We invited students from all areas of media studies, information sciences, informatics and other related fields to submit poster and demo abstracts for our Annual Meeting on 16-17 November. The demo and poster session will take place on-site at the...

AI Policy Workshop

Oct 19, 2023

We can proudly present the program of the AI Policy Workshop during our Annual Meeting. From 9am to 12am on day 1 of the Annual Meeting, four experts will exclusively talk about the following topics:

Understanding Norway’s National AI Ecosystem

Oct 11, 2023

When the Norwegian Government announced the allocation of one billion kroner for research on AI and digital technology on September 7, it sparked intense discussions among experts, academics, and industry professionals. Institutions, organizations,...