AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
From Corona to War: How AI and Media Technology Can Improve Future Health Communication
Misinformation on social media is undermining trust in health authorities and hindering public health, particularly during COVID-19. Experts are advocating for immediate, accurate health communication to counteract this. It’s easy to think that the...
Women in AI and Media
On the occasion of the International Women's Day, we want to cherish the remarkable impact women in MediaFutures have had on various domains, including the realm of research. SFI MediaFutures keeps a strong focus on equality and diversity. We are...
Trends in news use and avoidance
In a time when the news can sometimes feel negative, NRK looked at how Norwegians, especially young people, use and avoid the news. With data from NRK’s Youth survey, Reuters Digital News Report, Norsk Mediebarometer, Opinions UNG2024 and more,...
Redesigning the commentary role in football games with AI
Gone are the days of solely watching sports on a single fixed device. For most fans, smartphones, designed for engagement and interaction, supplement the live game experience. They want in-game explanations, performance statistics, and the ability...
Upcoming events
Bridging AI and Behavior Change (ABC)
Bridging AI and Behavior Change (ABC)
Arctic Frontiers 2026 – Turn of the Tide
Arctic Frontiers 2026 – Turn of the Tide
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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