AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Trends in news use and avoidance

Feb 19, 2024

In a time when the news can sometimes feel negative, NRK looked at how Norwegians, especially young people, use and avoid the news. With data from NRK’s Youth survey, Reuters Digital News Report, Norsk Mediebarometer, Opinions UNG2024 and more,...

Redesigning the commentary role in football games with AI

Feb 1, 2024

Gone are the days of solely watching sports on a single fixed device. For most fans, smartphones, designed for engagement and interaction, supplement the live game experience. They want in-game explanations, performance statistics, and the ability...

Project Reynir – Combatting misinformation with joined forces

Dec 21, 2023

Generative AI has increased the threat of misinformation within our democratic society. Manipulated images, often hard to track, raise uncertainties about their origins. How can journalists make sure the picture is real? What if there was a way to embed unalterable metadata in photos?

Making news content analysis more multi-dimensional

Dec 15, 2023

Imagine trying to understand a lot of information about a topic. Tools like Google’s GDELT help organize news, but they often fall short in providing researchers and journalists with a deeper understanding of individual news events. In response, MediaFutures WP3 co-leader Fazle Rabbi, along with PhD candidate Bahareh Fatemi, and professors Yngve Lamo and Andreas Lothe Opdahl, developed a model-based framework for content analysis which puts focus on monitoring the progression of news by providing various perspectives.