AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Norwegian Teenage Boys and their smartphone usage
Being on social media can both have positive and negative aspects. The recent debate on the effect of social media on the Norwegian youth has often been driven by critical voices which warn of negative health effects and social issues. MediaFutures...
Erik Knudsen presents the Media Survey 24
"Usually, it takes more than two years to do research," says MediaFutures associate professor Erik Knudsen to Khrono and continues: "But, for the Media Survey, I don't have more than some months." Undoubtely one of the highlights at the Nordic...
From video summarisation to 3D construction
Always more, always new, always short. The vast amount of freely available content on the internet has created a competition between creators. News agencies are fighting daily to get attention and stay interesting for their target group. Automated...
Winner of The 2024 Global Media Awards
On April 25, 40 first-place recipients were honoured during the 2024 Global Media Awards in London. One of them was MediaFutures partner Bergens Tidende (BT) in cooperation with associate professor Mehdi Elahi and UiB student Peter Kolbeinsen...
Upcoming events
Bridging AI and Behavior Change (ABC)
Bridging AI and Behavior Change (ABC)
Arctic Frontiers 2026 – Turn of the Tide
Arctic Frontiers 2026 – Turn of the Tide
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MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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