AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

From video summarisation to 3D construction

Apr 29, 2024

Always more, always new, always short. The vast amount of freely available content on the internet has created a competition between creators. News agencies are fighting daily to get attention and stay interesting for their target group. Automated...

Winner of The 2024 Global Media Awards

Apr 26, 2024

On April 25, 40 first-place recipients were honoured during the 2024 Global Media Awards in London. One of them was MediaFutures partner Bergens Tidende (BT) in cooperation with associate professor Mehdi Elahi and UiB student Peter Kolbeinsen...

MediaFutures at Christie Conference

Apr 19, 2024

This years conference will take place on April 23 and focusses on Europe in the future. Meet MediaFutures at the conference, and learn how you can become a part of the team.

Nominated as a finalist for the Global INMA Media Award 2024

Apr 10, 2024

MediaFutures partner Bergens Tidende (BT) has been nominated as a finalist for the Global INMA Media Award 2024. This nomination in the category Best Idea to Encourage Reader Engagement, Regional Brands, is based on a combined submission which was...