AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Four papers at ACM UMAP 2024: Center director happy to see PhDs at the forefront

May 24, 2024

Four research papers from MediaFutures are set to be presented at the 32nd ACM International Conference on User Modeling, Adaptation, and Personalization (ACM UMAP) 2024, a premier event for groundbreaking advancements in user-adaptive systems....

Norwegian Teenage Boys and their smartphone usage

May 13, 2024

Being on social media can both have positive and negative aspects. The recent debate on the effect of social media on the Norwegian youth has often been driven by critical voices which warn of negative health effects and social issues. MediaFutures...

Erik Knudsen presents the Media Survey 24

May 2, 2024

"Usually, it takes more than two years to do research," says MediaFutures associate professor Erik Knudsen to Khrono and continues: "But, for the Media Survey, I don't have more than some months." Undoubtely one of the highlights at the Nordic...

From video summarisation to 3D construction

Apr 29, 2024

Always more, always new, always short. The vast amount of freely available content on the internet has created a competition between creators. News agencies are fighting daily to get attention and stay interesting for their target group. Automated...