AI.
INNOVATION.
RESPONSIBILITY.
SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.
News
Nordic Personalisation Workshop
This year’s Nordic Personalisation Day, held on September 16-17 in Gothenburg, Sweden, brought together around 60 participants, mostly from Scandinavia, to explore the ethics and responsibilities of AI-driven recommendation systems. The event was a...
Do we actually want “more like this”?
Recommender systems often show users ‘more like this’. But if a user likes something, which features should you actually consider to finding new similar items? This is an ongoing challenge, also in the news...
We are facing a necessary change
Norway is lagging behind our neighboring countries in terms of innovation and artificial intelligence. This is due to a lack of cross-political engagement, a conservative research structure, and insufficient practical implementation of concrete...
MediaFutures educates the next generation of AI and media scholars
SFI MediaFutures is a consortium of media players from the industry and academics. Our researchers, PostDocs and PhD candidates are besides their research also teaching students at the university in courses varying from recommender systems, to...
Upcoming events
Why should we consider ethical and societal aspects in the development of language models?
Why should we consider ethical and societal aspects in the development of language models?
EBU: Data Technology Seminar 2026
EBU: Data Technology Seminar 2026
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
Call for Participation: Workshop Tracking Eyes and Mind
Call for Participation: Workshop Tracking Eyes and Mind
Nordic Media Days (Nordiske Mediedager)
Nordic Media Days (Nordiske Mediedager)
Find us
Lars Hilles gate 30
5008 Bergen
Norway
Contact us
MediaFutures
Office@mediafutures.no
Responsible Editor:
Centre Director Prof. Dr. Christoph Trattner
Christoph.Trattner@uib.no
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