AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

EU AI Act comes into force: What it means for Norway and beyond

Aug 1, 2024

As of August 1, 2024, the EU AI Act has officially come into effect, marking a significant milestone in the regulation of artificial intelligence across Europe. This landmark legislation, agreed upon by all 27 EU member states in December 2023,...

“It turned out that many of the institutions that deliver trustworthy content can still be the subject of bad management practices and treatment of employees.”

Jul 30, 2024

I am an associate professor II, being part of WP2. I co-supervise PhD students Ayoub and Jeng, and am involved in projects related to news recommender systems and healthy eating.

“Channeling technological innovation to increase productivity is one of the most important challenges facing the media industry”

Jul 17, 2024

Faktisk.no joined WP3 as an industry partner in August last year. I’ve been part of that work package since then, and also taken a seat on the Steering Board.

“We’ve seen signs of industry retraction from tech companies, indicating that news industries are asserting their independence from corporate tech power”

Jul 10, 2024

I’ve been working with NRK to develop their front page categorisation scheme. I’ve worked a lot with content analyses of media content in the past, so I have some experience in categorising news – so whether we are looking at a crime story or a political story, social issues or sports.