AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

“We’ve seen signs of industry retraction from tech companies, indicating that news industries are asserting their independence from corporate tech power”

Jul 10, 2024

I’ve been working with NRK to develop their front page categorisation scheme. I’ve worked a lot with content analyses of media content in the past, so I have some experience in categorising news – so whether we are looking at a crime story or a political story, social issues or sports.

From research assistant to backend developer in TV2

Jul 2, 2024

Snorre Alvsvåg, a Master’s graduate in Information Science from Sotra, has built an impressive career path. Starting as a research assistant at SFI MediaFutures in 2021, he moved up to a full-time developer position at Norway’s commercial public...

Transparency, privacy and fairness in recommender systems

Jun 17, 2024

On June 6, SFI MediaFutures had the privilege of hosting Dipl.Ing. Dr.techn. Dominik Kowald from the Graz University of Technology for an insightful seminar on transparency, privacy, and fairness in recommender systems. Dr. Kowald is research area...

Winner of the New Media Writing Prize: Florence Walker is blending Literature and Coding

Jun 5, 2024

With ‘I Dreamt of Something Lost’, former research assistant Florence Jane Walker has created an interactive story that explores data-conscious electronic literature. Having recently won the main category of the New Media Writing Prize, her project...