About - MediaFutures

/ What is MediaFutures?

Photo: Siri Helena Halvorsen / UiB

Professor Christoph Trattner

Centre Director

The main objective of the centre is the development of responsible media technology, in particular leveraging AI technology, for the media sector. AI technology has shown to be of great value in many different application domains; however, it has also raised significant ethical issues, including, e.g., the creation of echo chambers in online media systems, and caused political polarisation and controversial or questionable election outcomes. To address these challenges, a world-class research centre named “MediaFutures: Research Centre for Responsible Media Technology & Innovation” in Bergen’s Media City has been established.

The centre develops advanced new media technology for responsible and effective media user engagement, media content production, media content interaction and accessibility, and will conduct research on novel methods and metrics for precise audience understanding. The centre delivers a variety of research outputs, e.g., in the form of patents, prototypes, papers and software, and performs significant research training in media technology and innovation, to ensure that the outputs of the centre will sustain and impact the media landscape in the long run, including the creation of start-up companies.

The centre is a consortium of the most important media players in Norway. The University of Bergen is the host of the centre.

User partners include NRK and TV 2, the two main TV broadcasters in Norway, Schibsted, including Bergens Tidende (BT), and Amedia, the two largest news media houses in Scandinavia/Norway, as well as the world-renowned Norwegian media tech companies Vizrt, and the Norwegian fact-checking organization Faktisk.no. The centre collaborates with renowned national research institutions including the University of Oslo, the University of Stavanger and NORCE, and works together with high-profile international research institutions.

/ What is MediaFutures?

Photo: Siri Helena Halvorsen / UiB

Professor Christoph Trattner

Centre Director

The main objective of the centre is the development of responsible media technology, in particular leveraging AI technology, for the media sector. AI technology has shown to be of great value in many different application domains; however, it has also raised significant ethical issues, including, e.g., the creation of echo chambers in online media systems, and caused political polarisation and controversial or questionable election outcomes. To address these challenges, we establishment of a world-class research centre named “MediaFutures: Research Centre for Responsible Media Technology & Innovation” in Bergen’s Media City.

The centre develops advanced new media technology for responsible and effective media user engagement, media content production, media content interaction and accessibility, and will conduct research on novel methods and metrics for precise audience understanding. The centre delivers a variety of research outputs, e.g., in the form of patents, prototypes, papers and software, and performs significant research training in media technology and innovation, to ensure that the outputs of the centre will sustain and impact the media landscape in the long run, including the creation of start-up companies.

The centre is a consortium of the most important media players in Norway. The University of Bergen is the host of the centre. User partners include NRK and TV 2, the two main TV broadcasters in Norway, Schibsted, including Bergens Tidende (BT), and Amedia, the two largest news media houses in Scandinavia/Norway, as well as the world-renowned Norwegian media tech companies Vizrt, and the Norwegian fact-checking organization Faktisk.no. The centre collaborates with renowned national research institutions including the University of Oslo, the University of Stavanger and NORCE, and works together with high-profile international research institutions.

Click for larger picture

/ What is MediaFutures?

Photo: Siri Helena Halvorsen / UiB

Professor Christoph Trattner

Centre Director

The main objective of the centre is the development of responsible media technology, in particular leveraging AI technology, for the media sector. AI technology has shown to be of great value in many different application domains; however, it has also raised significant ethical issues, including, e.g., the creation of echo chambers in online media systems, and caused political polarisation and controversial or questionable election outcomes. To address these challenges, we establishment of a world-class research centre named “MediaFutures: Research Centre for Responsible Media Technology & Innovation” in Bergen’s Media City.

The centre develops advanced new media technology for responsible and effective media user engagement, media content production, media content interaction and accessibility, and will conduct research on novel methods and metrics for precise audience understanding. The centre delivers a variety of research outputs, e.g., in the form of patents, prototypes, papers and software, and performs significant research training in media technology and innovation, to ensure that the outputs of the centre will sustain and impact the media landscape in the long run, including the creation of start-up companies.

The centre is a consortium of the most important media players in Norway. The University of Bergen is the host of the centre. User partners include NRK and TV 2, the two main TV broadcasters in Norway, Schibsted, including Bergens Tidende (BT), and Amedia, the two largest news media houses in Scandinavia/Norway, as well as the world-renowned Norwegian media tech companies Vizrt, and the Norwegian fact-checking organization Faktisk.no. The centre collaborates with renowned national research institutions including the University of Oslo, the University of Stavanger and NORCE, and works together with high-profile international research institutions.

Click for larger picture

/ Our goals

Photo/ill.: Eivind Senneset / UiB

The research centre MediaFutures’ main goal is to generate innovation and value creation for the Norwegian news media and media technology industry through long-term research on responsible media technologies.

The center is the first research center in Norway to develop responsible media technology, and focuses on advanced new media technology for responsible and effective media user engagement, media content production & analysis, media content interaction and accessibility.

MediaFutures also researches on new methods and methods for precise audience understanding, for example, AI technology to reveal fake news or filter bubbles. The centre brings together key players in the media industry and contributes to the further development of the Norwegian media technology research and the Norwegian media industry as well as the Norwegian society.

The research centre MediaFutures’ main goal is to generate innovation and value creation for the Norwegian news media and media technology industry through long-term research on responsible media technologies.

The center is the first research center in Norway to develop responsible media technology, and focuses on advanced new media technology for responsible and effective media user engagement, media content production & analysis, media content interaction and accessibility.

MediaFutures also researches on new methods and methods for precise audience understanding, for example, AI technology to reveal fake news or filter bubbles. The centre brings together key players in the media industry and contributes to the further development of the Norwegian media technology research and the Norwegian media industry as well as the Norwegian society.