AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

From guidelines to a call-to-action in Recommender Systems

Apr 4, 2025

Friday 4, MediaFutures hosted a talk series that explored the ethical and environmental dimensions of recommender systems. These discussions emphasized the importance of proactive and sustainable approaches in AI research and development, aligning...

Promoted to Full Professor

Mar 14, 2025

MediaFutures Work Package 2 Co-leader, Mehdi Elahi, has been promoted to Full Professor! We are happy to have him as our colleague. Elahi is a very engaged researcher who always wants the best for his co-authors, PhDs and students. He earned his...

The Language of Coordination: From Humans to AI Agents

Mar 24, 2025

As global challenges like climate change, pandemics, and mass migration become increasingly urgent, the need for mass coordination has never been greater. In his presentation, “The Language of Coordination: From Humans to AI Agents,” Associate...

Making sense of conflict: How this conflict tool is helping journalists and researchers track global tensions

Mar 10, 2025

Every day, news headlines report conflicts from around the world. Topics such as territorial disputes, political crises, or large-scale wars are important to cover. These events shape global politics and impact millions of lives. But keeping track...