AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

From positive outlooks to critical perspectives on AI in media. This is how the Annual Meeting 2025 went

Nov 17, 2025

The MediaFutures Annual Meeting 2025 gathered 140 researchers, industry partners, and technology experts to discuss new developments in artificial intelligence for the media sector. This year’s theme, “Navigating Uncertainty with AI: Battling...

PhD Candidate’s Study on AI Bias Gains Wide Recognition

Nov 17, 2025

By Malgorzata Anna Pacholczyk It’s Saturday night. You open a streaming service looking for something new – maybe a documentary or an indie film you have heard about. Instead, the front page is dominated by "Top 10 in Your Country Today": the same...

How to generate personalized news?

Oct 24, 2025

MediaFutures PhD candidate Jiajing Wan will be working on answering this question during her three year PhD position at SFI MediaFutures. She has previously been part of projects investigating the effectiveness of rumour refutation on social media...

Recognised for outstanding science communication: Samia Touileb awarded and inducted into AYF

Oct 8, 2025

Associate Professor Samia Touileb has been honoured for her educational work on making advanced technology and research understandable to the general public, both extensively and with high quality, humor, and precision.