AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

The Language of Coordination: From Humans to AI Agents

Mar 24, 2025

As global challenges like climate change, pandemics, and mass migration become increasingly urgent, the need for mass coordination has never been greater. In his presentation, “The Language of Coordination: From Humans to AI Agents,” Associate...

Making sense of conflict: How this conflict tool is helping journalists and researchers track global tensions

Mar 10, 2025

Every day, news headlines report conflicts from around the world. Topics such as territorial disputes, political crises, or large-scale wars are important to cover. These events shape global politics and impact millions of lives. But keeping track...

Promoted to Full Professor

Mar 14, 2025

MediaFutures Work Package 2 Co-leader, Mehdi Elahi, has been promoted to Full Professor! We are happy to have him as our colleague. Elahi is a very engaged researcher who always wants the best for his co-authors, PhDs and students. He earned his...

Women in Science: Inspirations, Role Models, and Advice for the Next Generation

Feb 11, 2025

Today marks the 10th anniversary of the International Day of Women and Girls in Science, an opportunity to recognize both achievements and ongoing challenges. While we celebrate the highly valuable contributions of women in research, we must also...