AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Nominated as a finalist for the Global INMA Media Award 2024

Apr 10, 2024

MediaFutures partner Bergens Tidende (BT) has been nominated as a finalist for the Global INMA Media Award 2024. This nomination in the category Best Idea to Encourage Reader Engagement, Regional Brands, is based on a combined submission which was...

10 million kroner for Project Reynir

Apr 9, 2024

MediaFutures is part of the project Reynir, consisting of editorial and media tech companies, interest organizations, and academics within Media City Bergen’s cluster. Now, Agenda Vestlandet has contributed with 10 million Norwegian kroner to the project.

MediaFutures Annual Report 2023: Now Available

Apr 2, 2024

We are proud to announce the publication of the MediaFutures Annual Report for the year 2023. This public document serves as a showcase of MediaFutures' activities, performance, staff, and funding throughout the preceding year. Within its pages,...

From Corona to War: How AI and Media Technology Can Improve Future Health Communication

Mar 12, 2024

Misinformation on social media is undermining trust in health authorities and hindering public health, particularly during COVID-19. Experts are advocating for immediate, accurate health communication to counteract this. It’s easy to think that the...