AI.

INNOVATION.

RESPONSIBILITY.

SFI MediaFutures is a world-class research centre based in Bergen’s Media City, dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding, in collaboration with leading national and international media and research partners.

News

Do we actually want “more like this”?

Sep 2, 2024

Recommender systems often show users ‘more like this’. But if a user likes something, which features should you actually consider to finding new similar items? This is an ongoing challenge, also in the news...

We are facing a necessary change

Aug 26, 2024

Norway is lagging behind our neighboring countries in terms of innovation and artificial intelligence. This is due to a lack of cross-political engagement, a conservative research structure, and insufficient practical implementation of concrete...

MediaFutures educates the next generation of AI and media scholars

Aug 20, 2024

SFI MediaFutures is a consortium of media players from the industry and academics. Our researchers, PostDocs and PhD candidates are besides their research also teaching students at the university in courses varying from recommender systems, to...

EU AI Act comes into force: What it means for Norway and beyond

Aug 1, 2024

As of August 1, 2024, the EU AI Act has officially come into effect, marking a significant milestone in the regulation of artificial intelligence across Europe. This landmark legislation, agreed upon by all 27 EU member states in December 2023,...