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MediaFutures Seminar: How Newspapers Use Audience Analytics and Metrics with Thomas Husken, Data Analyst at Bergens Tidende

9 September, 2022 @ 12:00 - 13:00

Thomas Husken, Data Analyst at Bergens Tidendewill give a seminar on 9 September, at 12:00.

TITLE: How newspapers use audience analytics and metrics

WHEN: Friday 9 September, 12:00-13:00
WHERE: MediaFutures


In this workshop, Thomas Husken, data scientist in Bergens Tidende (BT), will talk about the usage of news audience data, various metrics, and analytics inside a news organization. Thomas is part of BT data analytics department, working on frontpage optimization, creation and maintenance of various analytical dashboards, and many other analytical tasks. Newsrooms around the world have become centered around dashboards, overloaded with metrics, and news work is growingly data-driven. Ongoing research is revealing how analytics and metrics influences journalism culture, work routines, news values, news selection, among other. However, beyond gaining knowledge about effects on work process which are reflected in content that consumers of media get, we need to look deeper into technical insides of audience analytics and metrics, or infrastructures for utilization of data about audience news use. In that respect, Thomas Husken will provide unique insights into the audience analytics and metrics in BT as one of the oldest and the largest newspapers (measured by circulation) in Norway.

The workshop is primarily aimed at PhD and Postodoctoral researchers, but also at others interested in various technological aspects of media work.    


Short introduction – Ana Milojevic (Postdoc Fellow, MediaFutures)

How newspapers use analytics and metrics – Thomas Husken (Data Scientist, BT)

Questions and answers

Register your interest in workshop by sending e-mail to Ana Milojevic.


9 September, 2022
12:00 - 13:00
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WP1 Understanding Media Experiences
MediaFutures Research Centre


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