@article{AJMS_FT_art_Dahl,

title = {Branding or visual storytelling? How legacy media use visual journalism to reach young people in the age of digitalization},

author = {Peder Haugfos and John Magnus Ragnhildson Dahl and Jan Kratzer and Ines Wolf},

url = {https://mediafutures.no/ajms_ft_art_dahl-3/},

year  = {2024},

date = {2024-01-19},

urldate = {2024-01-19},

journal = {Journal of Applied Journalism & Media Studies},

pages = {1-24},

abstract = {This article discusses how legacy media companies are responding to the real or imagined

challenge of reaching young people in the age of digitalization, by investigating two different

strategies for how to make use of the so-called Generation Z’s preference for sensory

and visual journalism. Through expert interviews, we present how the Norwegian public

broadcaster NRK P3 and the biggest newspaper in Norway, VG, approach the challenge of

catching young people’s attention. We identify two strategies for how legacy media companies

work with visual expressions and designing their digital content when trying to reach

a wide, fragmented young target group on digital platforms. VG is a platform-oriented

storyteller where design is connected to the direction and mode of storytelling and tailored

to fit certain platforms. Their area of focus is being where their target groups are and

meeting the visual expectations of these audiences by taking cues from what is trending on

different platforms. NRK P3 takes the approach of a traditional brander that works in

both visionary and traditional ways to build a strong, trustworthy and visible brand. We

conclude by pointing out possible problems with both approaches.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}

@article{nokey,

title = {Monitoring the infection rate: Explaining the meaning of metrics in pandemic news experiences},

author = {John Magnus Ragnhildson Dahl and Brita Ytre-Arne},

url = {https://mediafutures.no/john-magnus-and-brita/},

year  = {2023},

date = {2023-01-03},

journal = {Journalism },

abstract = {The COVID-19 pandemic has brought forward questions of what citizens need and want from journalism in a global crisis. In this article, we analyse one particular aspect of pandemic news experiences: Preoccupation with monitoring metrics for COVID-19 infection cases, hospitalisations, and deaths, widely disseminated through journalistic news outlets. We ask why close monitoring of such metrics appeared meaningful to news users, and what these experiences can tell us about the role of journalism in the pandemic information environment. Our analysis draws on qualitative research conducted in Norway in 2020, finding users particularly devoted to monitoring metrics, both in early lockdown and during the second wave of COVID-19. To contextualize our findings, we draw on scholarship on emotional responses to data in the everyday, and on the social role of journalism. We argue that monitoring of infection rates is an expression of trust in the media as a provider of factual information, also expressed by those who are cynical towards other aspects of journalism, and we conceptualise this monitoring practice as a coping strategy to deal with the pandemic as an unknown and uncontrollable threat, involving difficult emotions of uncertainty and fear.},

keywords = {},

pubstate = {published},

tppubtype = {article}

}