News
MediaFutures Annual Report 2023: Now Available
We are proud to announce the publication of the MediaFutures Annual Report for the year 2023. This public document serves as a showcase of MediaFutures' activities, performance, staff, and funding throughout the preceding year. Within its pages,...
From Corona to War: How AI and Media Technology Can Improve Future Health Communication
Misinformation on social media is undermining trust in health authorities and hindering public health, particularly during COVID-19. Experts are advocating for immediate, accurate health communication to counteract this. It’s easy to think that the...
Women in AI and Media
On the occasion of the International Women's Day, we want to cherish the remarkable impact women in MediaFutures have had on various domains, including the realm of research. SFI MediaFutures keeps a strong focus on equality and diversity. We are...
Trends in news use and avoidance
In a time when the news can sometimes feel negative, NRK looked at how Norwegians, especially young people, use and avoid the news. With data from NRK’s Youth survey, Reuters Digital News Report, Norsk Mediebarometer, Opinions UNG2024 and more,...
Redesigning the commentary role in football games with AI
Gone are the days of solely watching sports on a single fixed device. For most fans, smartphones, designed for engagement and interaction, supplement the live game experience. They want in-game explanations, performance statistics, and the ability...
Project Reynir – Combatting misinformation with joined forces
Generative AI has increased the threat of misinformation within our democratic society. Manipulated images, often hard to track, raise uncertainties about their origins. How can journalists make sure the picture is real? What if there was a way to embed unalterable metadata in photos?








