Last Updated on May 23, 2023 by Daniel Rosnes
Researchers and industry partners at MediaFutures have published a
The media industry has faced significant challenges in the past two decades, with daunting trends such as growing distrust towards mainstream media, dwindling revenues from advertising and
These developments have exerted immense pressure on journalists, editors, and newsrooms, while also emphasizing the importance of reliable and high-quality journalism.
Against this backdrop, there has been a growing interest in how artificial intelligence technology could be used to leverage journalism, and support media outlets in counterbalancing misinformation and
Our researchers and industry partners at MediaFutures have recently published a vision paper on the subject.
Trustworthy journalism through AI
AI integration has been robust and ubiquitous across various industries, including the media sector.
Journalists and newsrooms have eagerly embraced AI to streamline
Trust, as emphasized by Professor Andreas L. Opdahl at MediaFutures, is a key factor that influences individuals’ engagement with news, and a quality news production plays a pivotal role in establishing and fostering media credibility among consumers.
Opdahl, in collaboration with Bjørnar Tessem, Doc-Tien Dang-Nguyen, Enrico Motta, Vinay Setty, Eivind Throndsen, Are Tverberg and Christoph Trattner, has published a visionary paper that places explicit emphasis on trustworthiness. “We perceive trustworthiness as a paramount principle for consumers and a central challenge faced by newsrooms today. Our vision revolves around this very subject matter, with the overarching objective of contributing to the AI for Good initiative”.
The paper outlines how AI can be integrated into every facet of the journalistic value chain, which involves the activity of gathering, assessing, creating, and presenting news and information, to increase trust.
In their work, the authors
“Many of our proposed solutions revolve around enhancing
To access the vision paper, click here.
Image credit: LinkedIn.