News

Exploring young people’s reluctance to pay for digital news: findings from a study by Borchgrevink-Brækhus & Moe

Exploring young people’s reluctance to pay for digital news: findings from a study by Borchgrevink-Brækhus & Moe

A recent study by Marianne Borchgrevink- Brækhus and Hallvard Moe challenges the assumption that non-subscribers are inherently opposed to paying for digital news. The research reveals lack of exclusivity, unattractive payment models, and subscription news as too time-consuming, as the main reasons for young people’s unwillingness to pay for online content, and identifies a strong preference for using multiple news providers among young audiences.

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Annual Report 2022

Annual Report 2022

An online version of the MediaFutures Annual Report 2022 is now available. The report provides details on our performance in the past year, and includes information on activities, staffing and funding.

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Upcoming mid-term evaluations

Upcoming mid-term evaluations

Scheduled for March 28th, MediaFutures has arranged for mid-term evaluations of the centre’s two PhD candidates, Ayoub El Majjodi and Anastasiia Klimashevskaia. The PhD candidates will showcase their research progress, current findings, and discuss their plans.

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New study sheds light on how the COVID-19 pandemic crisis influenced citizens’ trust in the news media in Norway

New study sheds light on how the COVID-19 pandemic crisis influenced citizens’ trust in the news media in Norway

During times of crisis, citizens tend to increase their support and trust in political leaders, a phenomenon commonly known as the “rally-round-the-flag” effect. New research co-authored by Erik Knudsen sheds light on why and under which conditions the rally effect of international emergencies – the case of the COVID-19 pandemic in Norway – also pertains to the news media.

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