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Seminar: Computational Psychology in Recommender Systems, Marko Tkalčič, University of Primorska (Slovenia).

June 8 @ 11:00 - 12:00

MediaFutures is pleased to announce that Marko Tkalčič, who is an Associate Professor at University of Primorska (Slovenia) will be giving a seminar on the topic of computational psychology in recommender systems.

Welcome to all!

TITLE: Computational Psychology in Recommender Systems
WHEN: Tuesday, 8 June 2021, at 11:00-12:00
WHERE: https://uib.zoom.us/j/61489174500?pwd=MGRQWWs2K0lYQ1hPSlBJZjF5VU85Zz09
Meeting ID: 614 8917 4500
Password: 27A9wUG6

ABSTRACT: Recommender systems are systems that help users in decision-making situations where there is an abundance of choices. We can find them in our everyday lives, for example in online shops. State-of-the-art research in recommender systems has shown the benefits of behavioural modeling. Behavioural modeling means that we use past ratings, purchases, clicks etc. to model the user preferences. However, behavioural modeling is not able to capture certain aspects of the user preferences. In this talk I will show how the usage of complementary research in computational psychology, such as detection of personality and emotions, can benefit recommender systems.

BIO: Marko Tkalčič is associate professor at the Faculty of Mathematics, Natural Sciences and Information Technologies (FAMNIT) at the University of Primorska in Koper, Slovenia. He aims at improving personalized services (e.g. recommender systems) through the usage of psychological models in personalization algorithms. To achieve this, he uses diverse research methodologies, including data mining, machine learning, and user studies. He is editorial board member of the Springer UMUAI and Frontiers in Psychology journals and PC chair of the ACM UMAP 2021 conference.



June 8
11:00 - 12:00
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WP2 User Modeling, Personalisation & Engagement