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MediaFutures Seminar: Reaching New Audiences with Generative AI with Lydia Chilton, an Assistant Professor from Columbia University
June 29 @ 15:00 - 16:00
Lydia Chilton from Columbia University will give a seminar on June 29th
TITLE: Reaching New Audiences with Generative AI
WHEN: 29 June, 15:00 – 16:00
Writing a news article is a significant investment of time, energy, and intellect. For an article to have the impact it deserves, it needs to reach the right audiences. We demonstrate that generative AI tools can help journalists broaden their audience by transforming their content. Unlike previous technology, generative AI is flexible enough to modify the length, tone, message, and medium of content. But it needs human values and contextual understanding to guide it. We show how to turn articles into news illustrations for visual appeal on social media. We show how language models (like GPT 4) help find hooks to motivate topics so that they appeal to different audiences. And we show how to transform a traditional news article into TikTok-style reels. We then reflect on how generative AI can breathe new life into existing content through transformation, reuse, and retargeting information.
Lydia Chilton is an Assistant Professor in the Computer Science Department at Columbia University. Her research is in computational design – how computation and AI can help people with design, innovation, and creative problem-solving. Applications include: creating media for journalism, developing technology for public libraries, improving risk communication during hurricanes, helping scientists explain their work, and improving mental health in marginalized communities. Dr. Chilton received her bachelor’s degree in computer science from MIT in 2007, her Masters in Engineering from MIT in 2009 and her PhD from the University of Washington in 2016. She was a post-doc at Stanford for 1 year before joining Columbia Engineering in 2017.