MediaFutures invites to Adhera Health’s seminar on AI as family media for health and wellbeing.

Adhera Health is a digital health company that creates AI-powered, personalized support platforms and programs to empower families and caregivers managing pediatric chronic conditions, improve treatment adherence and wellbeing, and enhance health outcomes through evidence-based digital interventions.

AI as Family Media for Health and Wellbeing: Personalization, Context, and Biopsychosocial Perspectives

Abstract

Families today must navigate a complex landscape of health and wellbeing information, often facing waves of misinformation and conflicting guidance. Artificial intelligence can act as a media and communication technology that supports families in interpreting information, building trust, and making informed decisions, while respecting individual and family-level differences.

Modern personalized health communication increasingly relies on context-aware systems that adapt content to family routines, beliefs, and emotional dynamics. Such systems must carefully balance challenges including reducing stigma, respecting the autonomy of different family members, and delivering sensitive content that addresses diverse needs and perspectives. These systems integrate clinical data, psychosocial factors, and personal preferences to generate adaptive, multimodal educational materials, behavioral guidance, and emotional support. 

A biopsychosocial perspective is central, recognizing that effective AI-mediated interventions consider biological, psychological, and social dimensions of health. Pediatrics represents a prime testing ground for these approaches, given the need for sensitive, high-stakes communication and the limited research on AI-mediated personalized family support in this context. 

Drawing on ongoing research with Adhera Health (USA and Spain) and the University of Bergen, we present examples of AI-mediated communication that complement human care, helping families navigate complex health information responsibly, foster trust, and support wellbeing in ethically and emotionally informed ways. 

Speaker bio

Luis Fernández-Luque is Chief Scientific Officer at Adhera Health, where he leads R&D activities in Spain and the USA, including projects funded by the European Commission and NIH, as well as partnerships with healthcare providers and pharmaceutical companies across Europe and the United States. 

Since 2006, Luis has conducted pioneering research in mobile health, wearable devices, and AI-driven health applications, including deep learning and health recommender systems. His work sits at the intersection of computer science and behavioral change, combining human factors research with AI to deliver personalized, trustworthy, and effective digital health interventions. He has led and contributed to international research projects on diabetes and obesity in adult and pediatric populations across Europe, North America, and Asia. He earned his PhD at the University of Tromsø, exploring strategies to identify trustworthy content for people with chronic conditions, and collaborated during his PhD with GroupLens (University of Minnesota), the CDC, and Microsoft Research. 

Luis has extensive experience in research management, including serving as PI and co-PI on large-scale projects and mentoring PhD students. He is a senior member of the IEEE Engineering in Medicine and Biology Society and has held leadership roles in top scientific societies. He has authored over 150 publications, many of which address the intersection of AI, behavioral science, and digital health in chronic disease management.