Future Week 2024
September 25 @ 08:00 - September 27 @ 17:00
Future Week is an annual conference on media technology and editorial innovation. The conference focuses on the intersection of new technology and journalism.
With around 300 participants, Future Week is an informal, boutique conference where editorial teams meet product developers and media technologists. We feature engaging speakers from newsrooms and media technology companies, both from Norway and from our international network.
Key topics for 2024:
Generative AI
Newsroom innovation
Product development
Disinformation
Visual storytelling
Product management
Speakers:
- Siv Juvik Tveitnes (Schibsted)
- Andy Parsons (Adobe)
- Ryan Broderick (Garbage Day)
- Raquel Vazquez Llorente (Witness)
- Pete Mathias (Alumni Ventures)
- Bo Bergstedt (TV 2 Denmark)
- Kjersti Løken Stavrum (Tinius Trust)
- Markus Aarstad (Flighty)
- Jan Stian Vold (Schibsted)
- Håkon Espeland (Muybridge)
- Pål Nedregotten (NRK)
- Christian Birkeland (TV 2)
- Adde Granberg (SVT)
- Daniel Vestergaard (DR)
- Tessa Sproule (CBC)
- Markus Rask Jensen (Amedia)
- David Thompson (DPP)
More speakers to be announced!
Day 1: September 25, 2024
09:00 – Welcome
Host Chris Black, Global Head of Brand & Communications at Vizrt
09:05 – The Future of Schibsted Media
Siv Juvik Tveitnes, CEO of Schibsted Media
Siv Juvik Tveitnes is the CEO of the brand new Schibsted Media, arguably one of the most influential news media companies in Europe. Where does she aim to take Schibsted Media in the coming years, and how will the new Schibsted Media grow? Tveitnes will share her vision of how Schibsted Media will develop, her thoughts on the profitability of news media, and what the future holds for the news media ecosystem. Join us for the future of Schibsted Media!
09:40 – Capturing Magic by Turning Cameras into Software
Håkon Espeland, CEO at Muybridge
Join us for this session where Håkon Espeland gives us an insight into how Muybridge is turning cameras into software. We will explore how their technology can revolutionize media production, storytelling, and viewer engagement. Don’t miss this deep dive into how turning cameras into software will influence broadcast, sports, and digital communication in the next era of imaging.
10:00 – What an Editor Learned from Moving to the Product Department and Back Again
Jan Stian Vold, Managing Editor and Product Developer
Jan Stian Vold is the managing editor who became a product developer, before going back to the newsroom as an editor again. What did he learn from working in these two different worlds? What are the best aspects of how editorial teams work, versus how product teams work? What are the key differences, and what can the two learn from each other? Last but not least: What do both cultures need to change to improve?
10:20 – Coffee Break
10:50 – Future Beat: The Next Innovation Frontier
Pete Mathias, Venture Capitalist
Generative AI is not merely a continuation of existing technology, it is a wholly new technological paradigm. What does that mean, and where will generative AI take us? Pete Mathias has substantial venture capital and startup experience, and will share what venture capitalists look for when they assess this technology and attempt to think about the future for media tech globally.
11:25 – How to Make a Product that People Love
Markus Aarstad, Founder of Flighty
How do you make a product that both users and Apple love? Markus Aarstad made Flighty, an app that lets you track your flight seamlessly, suggesting options if there are delays. The app has been showcased at Apple’s own product launch, won Apple’s Design Awards and was a finalist for app of the year. It is also a smash hit among users of course. Markus Aarstad will get into the nuts and bolts of developing a successful product and share his best advice on how to make a product that people love.
11:45 – Lunch Break
12:45 – C2PA Content Credentials: the Global Movement Toward Transparency and Trust
Andy Parsons, Sr. Director, Content Authenticity Initiative at Adobe
As media producers and consumers, we are living in unprecedented times. Incredible generative tools are fueling an ecosystem of distrust and confusion. Since 2021, the Coalition for Content Provenance and Authenticity (C2PA) has been working to develop a technology standard for verifiable, trustworthy content provenance, called Content Credentials. Now, to bring the standard into widespread use, it will be the work of content creators, news organizations, publishers, tool makers, and hardware manufacturers to come together and deploy Content Credentials. This talk will trace the journey to date and the path forward, focusing on practical considerations and painting a picture of a future in which authentic content stands out.
13:20 – Navigating the Future: Top Five Media Industry Trends
David Thomson, DPP
In its Demand vs Supply reports, the DPP engages with media and entertainment businesses to identify key industry needs and analyses how well these demands are being met by vendors. David Thomson will be fresh from producing the fourth report in the series at IBC 2024 and will discuss what he sees as the five biggest media industry trends.
13:45 – Coffee Break
14:15 – How sensor data enables both breaking news and investigative reporting
With Ketil Moland Olsen and friends
14:45 – CTO Panel: What Are the CTOs Looking For?
Daniel Vestergaard (DR), Pål Nedregotten (NRK), Adde Granberg (SVT), Christian Birkeland (TV 2), hosted by Hilde Sandvik
Join us for the first-ever summit of Chief Technology Officers from Nordic broadcasters at Future Week. They will share their needs, frustrations, and predictions when it comes to media technology. In this session, you will hear the CTOs from NRK, TV 2, SVT, and DR discuss the big topics of our time. Is it better to build in-house than to buy off the shelf? Will AI really make everything easier? What is the biggest challenge short-term, and what demands are they anticipating in the near future? And which broadcast technology are they most excited about, right now?
15:30 – End of Day 1
Day 2: September 26, 2024
09:00 – Welcome
Host Chris Black, Global Head of Brand & Communications at Vizrt
09:05 – TBA
09:40 – Driving Innovation the Amedia Way
Markus Rask Jensen, Director of News at Amedia
How do you innovate and serve 109 different newsrooms, some with as few as two employees? In this session, you will learn about Amedia’s unique way of product development, both when it comes to developing for end-users and for tools to be used in the newsroom. Markus Rask Jensen will tell us about Amedia’s data strategy, how they use hyperlocal data and how they make a range of new AI tools available for a very diverse set of newsrooms.
10:00 – Anne Jacobsen Memorial Award Presentation
10:10 – Coffee Break
10:40 – Interview with AJM Award Winner
Kjersti Løken Stavrum and award winner
11:05 – The AI Frontier: Dreams and Dangers Ahead
Bo Bergstedt, Enterprise Architect (AI) at TV2 Denmark
It’s been two hectic years since OpenAI began releasing generative AI products to the public, sparking an AI arms race. The consequences vary depending on who you ask: Some fear the impact of increasingly powerful models, while others see it as an opportunity for humanity to reset and restart. Join Bo Bergstedt as he explores the progress made since the concept of «machines that think» entered the mainstream, and examines how we are steadily advancing toward both the dreams and fears surrounding this transformative technology. What will the rapid development of AI mean for the media industry, and what should you do to prepare for what is guaranteed to be a most interesting future?
11:40 – Lunch Break
12:40 – The Web Has Turned to Crap. Now What?
Ryan Broderick, Author of Garbage Day
The web is broken and has been for quite some time. What used to be a fun playground, a common conversation and a place of inspiration is increasingly turning into… well… crap? How did we get here? And what now? To answer these questions, welcome Ryan Broderick, a guy who self-identifies as «extremely online». He has been exploring the quirks, turns and major shifts of the web over the last few years through his award-winning newsletter Garbage Day. What’s going to happen next? And should there not be a better internet than what we are stuck with now?
13:10 – How C2PA Will Reshape Our Newsrooms
Tessa Sproule, Director of Metadata and Information Management at CBC/Radio-Canada
C2PA is more than content credentials and can fundamentally change how newsrooms work. Tessa Sproule shares how CBC/Radio-Canada uses the implementation of C2PA as a springboard for rethinking and restructuring their entire newsroom and journalistic processes. The challenge is formidable: how does one prepare a whole newsroom for a boom in transparency, both in terms of workflow and best practices? You will learn how C2PA can be an important enabler for better journalistic processes.
13:40 – How we built the world of Alan Walker
Kristian Berg, Creative Director at Apparat
Kristian will talk about the creation of World of Walker and how they built a worldwide fan community through various untraditional formats.
14:00 – Coffee Break
14:30 – The Disinformation Election: Truth and lies in the presidential campaign
Panel: Hilmar Mjelde (HVL), Maria Amelie (Factiverse), TBA, Hosted by Vivi Stenberg
15:00 – TBA
Andy Parsons
Senior Director, Content Authenticity Initiative @ Adobe
Andy Parsons is the Senior Director of Adobe’s Content Authenticity Initiative, leading the development of software and standards for digital provenance. With a background in software engineering, product design, and business strategy, Andy empowers creative professionals through innovative technology. He is known for his hands-on leadership and expertise in emerging technologies.
Raquel Vazquez Llorente
Head of Law & Policy, Technology Threats & Opportunities @ WITNESS
Raquel is a lawyer at WITNESS, focusing on audiovisual media in conflict and human rights crises. She leads a team studying AI and deepfakes’ impact on media trust and tackles regulatory challenges. Previously, she helped build eyeWitness, a tool for authenticating audiovisual evidence. Admitted to the Madrid Bar, she holds degrees from LSE and Universidad Carlos III de Madrid
Bo Bergstedt
Enterprise Architect (AI) @ TV2 Denmark
Bo Bergstedt, the Enterprise Architect (AI) at TV 2 Denmark, has a career focused on media product development. Formerly a Technology Strategist, he identifies technological trends and their impact on TV 2. Since 2018, Bo has led projects using Generative AI to create videos, images, and voices, and develops internal guidelines for its use. His expertise also covers blockchain, gamification, streaming, and the Metaverse, driving innovation at TV 2.
Siv Juvik Tveitnes
Konsernsjef @ Schibsted Media.
Siv Juvik Tveitnes is the EVP of News Media and former COO of Schibsted Media. She chairs the boards of Aftonbladet and Svenska Dagbladet. Her previous roles include CEO of Bergens Tidende and Stavanger Aftenblad, and positions at Media Norge, Bergens Tidende AS, and Bekk Consulting AS. She holds a master’s in Business Administration from the University of Bath and a bachelor’s in Social Sciences from the University of Bergen
Håkon Espeland
Co-Founder & CEO @ Muybridge
Håkon Espeland is the Co-founder and CEO at Muybridge, a deep-tech company re-inventing the camera by turning them into software, on a mission to reimagine the future of storytelling. Håkon holds an M.Sc. in Cybernetics from NTNU, specialized in real-time embedded systems, and has, together with several of the Muybridge team members, created leading mission-critical systems within broadcasting
Markus Årstad
Founding Designer @ Flighty
Markus Aarstad is the designer of Flighty, a renowned flight tracking app for iOS. He is the only Norwegian to have won the prestigious Apple Design Award, and the Flighty app has also been a finalist for App of the Year. He is deeply engaged in the intersection of technology and human behavior.
Kjersti Løken Stavrum
CEO @ Tinius Trust.
Kjersti Løken Stavrum is the jury leader for the Anne Jacobsen Memorial Prize. She has a background as a journalist and editor. Løken Stavrum is the CEO of Tinius Trust – the controlling owner of Schibsted ASA, has been the chairman of Norwegian PEN, and led the Freedom of Expression Commission in Norway. She has previously been the secretary general of the Norwegian Press Association, has an education in political science, and has a master’s degree in management.
Ryan Broderick
Author of the Webby-Award winning newsletter @ Garbage Day
Ryan Broderick is the author of the award-winning tech newsletter Garbage Day. Ryan has spent far too much time online, and is desperate for ways to turn that obsession into something useful.
Jan Stian Vold
Development Editor @ BT.
Jan Stian Vold (47) is the Development Editor at Bergens Tidende. He has worked at BT his entire career, in various roles. For the past three years, he has focused on editorial product development.
Pete Mathias
Venture Capitalist @ Alumni Ventures
Pete Mathias is a Partner at Alumni Ventures, a leading venture fund. He has extensive international investing experience across the U.S., EU, and China, and was previously a Senior Director at Bertelsmann’s $1.5B+ venture arm. Pete began his venture career at 406 Ventures and was a founder in the Harvard Innovation Lab. He holds degrees from the University of Oxford (Distinction), Dartmouth College (MBA and A.B. magna cum laude), and Harvard University (MPA).