How do you steer one of the Nordics’ largest media companies through the digital revolution while aiming to grow stronger on the other side?

We invite you to a conversation with Ole J. Mjøs, author and Professor of Media Studies at the University of Bergen, who has closely studied Schibsted’s strategic choices, digital transformation, and international journey.

Joining the discussion are Kjersti Løken Stavrum, CEO of the Tinius Trust (Schibsted’s owner) and Chair of the Schibsted Board, and Didrik Munch, former CEO of Schibsted Norway and a key figure in building the company’s strong position. The conversation will be moderated by Sølve Rydland, Political Editor at Bergensavisen (BA).

Together, they will explore some of the big questions:

• What have been Schibsted’s greatest successes—and crises?

• Which turning points shaped its digital expansion?

• Why was the company split?

• What is at stake in the battle against global platform giants?

• And what lies ahead for a company determined to become the Nordic region’s leading media destination?

This is a rare opportunity to gain firsthand insights into the past, present, and future of one of the most influential media companies of our time.

Organizers: The Centre for Investigative Journalism (SUJO), the Media Industry and Journalism Research Group (Department of Information Science and Media Studies, University of Bergen), and Media Cluster.