When OpenAI launched ChatGPT in November 2022, it sparked a rapid democratization of generative AI technology. It also marked the beginning of a new era for the media industry.

This session is lead by technology and news leaders from four major Norwegian media companies sharing the impact that the rapid AI development has had on their companies and the media industry in general so far.

MediaFutures Steering Board Member Pål Nedregotten (NRK), Juan Carlos Lopez Calvet (Schibsted), Jan Thoresen (Labrador CMS), and Markus Jensen (Amedia) will delve into the challenges and opportunities that AI technology brings them. How has the technology changed the way they work? What are the biggest differences in their AI strategies? And, importantly, what lies ahead for AI in Norwegian media production?

The conversation will be moderated by Sofie Braseth Guldbrandsen, editorial project manager at Aftenposten and chair of Nona.

This session is part of the Nordic Media Days and requires a conference ticket.