As part of this years Nordic Media Days, MediaFutures associate professor Erik Knudsen will present the Medieundersøkelse.

Fall 2024 marks another presidential election in the United States, prompting this year’s Media Survey to delve into the media habits of the American populace and their level of trust in the press. How and from where do Americans gather political information – and how critical are they of their sources? How do they perceive the degree of freedom of expression and societal polarization? Are they affected by cancel culture, and if so, how? The responses from the U.S. will be juxtaposed against the critical media literacy of the Norwegian population. Are we inching towards what can be termed “American conditions”? Are there segments of the population with media habits more aligned with those of Americans than others? We will also explore the extent to which Norwegian and American populations feel represented in media coverage. Do they have a voice in societal debates, and do they find it useful to exercise their right to vote? The survey also examines how artificial intelligence has influenced media coverage, trust in the media, and media literacy. What are journalists’ attitudes towards this tool compared to the average citizen on the street? Are Norwegian media professionals, Norwegians, and Americans equally adept at distinguishing between content created by AI and by humans?

The 2024 Media Survey is conducted among a representative sample of the population in the United States, as well as members of the Norwegian Union of Journalists, the Norwegian Editors’ Association, and a selection of other individuals in Norway.