Publications from 2020 and before are not direct results of the SFI MediaFutures, but are key results from our team members working on related topics in MediaFutures.
|Audiences’ Communicative Agency in a Datafied Age: Interpretative, Relational and Increasingly Prospective. Journal Article |
Brita Ytre-Arne; Ranjana Das
In: Communication Theory, vol. 0, no. C, pp. 1-19, 2020, ISSN: 1050–3293, (Pre SFI).
This article develops a conceptualization of audience agency in the face of datafication. We consider how people, as audiences and users of media and technologies, face transforming communicative conditions, and how these conditions challenge the power potentials of audiences in processes of communication—that is, their communicative agency. To develop our conceptualization, we unpack the concept of audiences’ communicative agency by examining its foundations in communication scholarship, in reception theory and sociology, arguing that agency is understood as interpretative and relational, and applied to make important normative assessments. We further draw on emerging scholarship on encounters with data in the everyday to discuss how audience agency is now challenged by datafication, arguing that communicative agency is increasingly prospective in a datafied age. Thereby, we provide a theoretical conceptualization for further analysis of audiences in transforming communicative conditions.
|Methods for datafication, datafication of methods: Introduction to the Special Issue. Journal Article |
Stine Lomborg; Lina Dencik; Hallvard Moe
In: European Journal of Communication, vol. 35, no. 3, pp. 203-212, 2020, (Pre SFI).
Digital media enable processes of datafication: users' online activities leave digital traces that are transformed into data points in databases, kept by service providers and other private and public organisations, and repurposed for commercial exploitation, business innovation, surveillance -- and research. Increasingly, this also extends to sensors and recognition technologies that turn homes and cities, as well as our own bodies, into data points to be collected and analysed So-called ‘traditional’ media industries, too, including public service broadcasting, have been datafied, tracking and profiling audiences, algorithmically processing data for greater personalisation as a way to compete with new players and streaming services. Datafication both raises new research questions and brings about new avenues, and an array of tools, for empirical research. This special issue is dedicated to exploring these, linking them to broader historical trajectories of social science methodologies as well as to central concerns and perspectives in media and communication research. As such, this special issue grapples with approaches to empirical research that interlink questions of methods and tools with epistemology and practice. It discusses the datafication of methods, as well as methods for studying datafication. With this we hope to enable reflection of what research questions media and communication scholars should ask of datafication, and how new and existing methods enable us to answer them.