MediaFutures

AI, rights and development of Norwegian language models
2025-06-23 16:00 - 20:00 (Europe/Oslo) | Union Scene, Drammen
Artificial intelligence (AI) and language technology have developed rapidly in recent years. The language models used in AI services are trained on vast amounts of text, often without permission from or compensation to the rights holders.
In Norway, there is broad political agreement that we need Norwegian language models. Public and private AI services should reflect the Norwegian and Sámi languages, history, and culture, and there is a need for Norwegian alternatives to international services.
Much is at stake. AI services are already weakening the economic foundation for, among others, translators, illustrators, and those who write and publish educational materials. At the same time, the National Library has documented that language models improve when trained on protected content, such as books and newspapers.
Do Norwegian authors and publishers have a social responsibility to contribute content to Norwegian models if they are compensated?Would such agreements drain an already vulnerable cultural sector by accelerating a shift where human creativity loses ground?Perhaps this is a unique opportunity to set a precedent: that training on protected material must be paid for. New income streams for the cultural field could enable the creation and publication of new works of great value to society.
Panel discussion featuring experts in the field:

Trine Skei Grande, CEO of the Norwegian Publishers Association

Espen Ytreberg, author and professor of media studies

Lilja Øvrelid, professor and head of the Language Technology Group at the Department of Informatics, University of Oslo, MediaFutures Work Package 5 member

Hege Munch Gundersen, CEO of Kopinor

The event is free and open to all. Welcome!

Pint of Science x MediaFutures
2025-06-26 19:00 - 21:00 | Staatsraaden bar, Bergen, Bradbenken 2, Bergen, 5003, Norway
Had Enough of Office Talk and Formal Seminars?
Yeah, us too.
That’s why we’re shaking things up and teaming up with Pint of Science to bring research out of the lecture halls and into your local bar! Join us for our very first Pint of Science night, right in the cosy atmosphere of Staatsraaden bar in Bergen.
Pint of Science is a global, non-profit movement where thousands of researchers in 500+ cities share their work in pubs, cafés, and public spaces. No slides packed with jargon. No academic gatekeeping. Just real science, served with a drink.
This evening’s theme: The Future of Media Technology
Expect three short and super accessible talks from our MediaFutures researchers, each just 10–15 minutes long. They’ve boiled down their work to the juicy bits so you can sip your beer and still get smarter.
The vibe? Casual, fun, and all about conversation. You’ll get to meet the scientists, ask questions, and even take part in a quick quiz to wrap up the night.
So whether you’re a media geek, techie, curious mind, or just someone looking for a different kind of night out, grab a friend or come solo and join us for a pint of science (or soda).
We can’t wait to meet you and hear what you think the future of media should look like.

Samia Touileb
Associate Professor
Talk Title: Bias in Large Language Models

Yuki Onishi
Researcher
Talk title: Can eye gaze show us what future TV production galleries looks like?

Peter Andrews
PhD Candidate
Talk Title: Enhancing Debates with a AI Powered Political Co-Pilot

Arendalsuka: "AI in the media: Empowering editors and safeguarding democracy"
2025-08-12 15:00 - 15:45 | Arendalsuka, Kunstig Intelligens-teltet Kirkebakken 19, Tyholmen, Arendal, Norway
MediaFutures Centre Leader Christoph Trattner, Innovation Coordinator Christopher Senf and MediaFutures Industry Partners will talk about AI in the Media: Empowering Editors and Safeguarding Democracy.
Program
Session 1: Introducing SFI MediaFutures (10 min.):
15:00—15:02:
“A Research Centre for Responsible MediaTechnology and Innovation”
Anne Nielsen (Head of Administration @ SFI MediaFutures)
15:02—15:10:
“MediaFutures in Action: Combating Visual Misinformation with C2PA”
Christoph Trattner (Director @ SFI MediaFutures)
Session 2: AI as a Tool to Empower Editors (20 min.):
15:10—15:20:
“Real Journalist, Virtual Avatar: What We Learned at TV2 from Peeking into Pandora’s Box with KI-Kjetil” (10 min.)
Lubos Steskal and Chris Ronald Hermansen (AI Team @ TV2)
15:20—15:30:
“Leveraging AI for Fac- Checking and Investigative Journalism” (10 min.)
Morten Langfeldt Dahlback (Head of Innovation @ Faktisk.no)
Session 3: AI as a Tool to Preserve Democracy (15 min.):
15:30—15:35
“Reimagining Debate with AI: Fighting Disinformation with a Political Co-Moderator” (5 min.)
Chris Senf (Innovation Coordinator @ SFI MediaFutures)
15:35—15:45:
“Truth Tech: How AI Verifies Political Claims” (10min.)
Gaute Kokkvoll (Head of Product @ Factiverse)

Book Launch: Schibsted – The Digital Transformation of a Nordic Media Giant
2025-08-22 10:00 - 11:00 | Medielab, tower 3, 9. floor, Media City Bergen.
How do you steer one of the Nordics’ largest media companies through the digital revolution while aiming to grow stronger on the other side?
We invite you to a conversation with Ole J. Mjøs, author and Professor of Media Studies at the University of Bergen, who has closely studied Schibsted’s strategic choices, digital transformation, and international journey.
Joining the discussion are Kjersti Løken Stavrum, CEO of the Tinius Trust (Schibsted’s owner) and Chair of the Schibsted Board, and Didrik Munch, former CEO of Schibsted Norway and a key figure in building the company’s strong position. The conversation will be moderated by Sølve Rydland, Political Editor at Bergensavisen (BA).
Together, they will explore some of the big questions:

What have been Schibsted’s greatest successes—and crises?

Which turning points shaped its digital expansion?

Why was the company split?

What is at stake in the battle against global platform giants?

And what lies ahead for a company determined to become the Nordic region’s leading media destination?

This is a rare opportunity to gain firsthand insights into the past, present, and future of one of the most influential media companies of our time.
Organizers: The Centre for Investigative Journalism (SUJO), the Media Industry and Journalism Research Group (Department of Information Science and Media Studies, University of Bergen), and Media Cluster.

Towards Responsible AI for Local Journalism
2025-08-27 14:15 - 16:00 | SFI MediaFutures, MCB
We hereby invite you to a talk by Dr. Reshmi Pillai, Vrije University, Amsterdam, on responsible AI for local journalism where she presents an ongoing research project. The studies include a graph-based retrieval augmented generation for news background information, text simplification of news reports, usage of LLM personas for news feedback for journalists.

About Reshmi Pillai:

Dr Reshmi Pillai is a Post-doctoral Research Associate in the Department of Communication Science at the Vrije University Amsterdam, the Netherlands, in the project “Towards Responsible AI for Local Journalism”. Earlier, she was a Lecturer (Docent 4) in the Masters’ Information Studies program in the Informatics Institute at the University of Amsterdam (2019-2023). In 2021, she was awarded Ph.D. for her thesis titled “Expressions of psychological stress on twitter: detection and characterisation”, from the University of Wolverhampton, UK.

In her research, Reshmi explores human-centred AI applications to support societally embedded workflows and challenges—particularly in journalism. Collaborating with a Dutch news media organization, she led design thinking sessions to identify practical challenges in newsroom settings. This led to several applied projects grounded in Natural Language Processing including: a graph-based Retrieval-Augmented Generation system that provides contextual background to journalists from sources like Wikipedia and news archives, experimental prompting strategies for rewriting news headlines on social media in varied linguistic styles, the development of LLM-based news reader personas to explore cultural inclusivity and evaluations of text simplification models to assess their treatment of stylistic and rhetorical devices.

Book launch: Teen Boys and their Smartphones as Worldmaking Devices
2025-09-05 12:15 - 14:00 | SFI MediaFutures, MCB
Welcome to the launch of Dr. John Magnus R. Dahl’s book : Teen Boys and their Smartphones as Worldmaking Devices. 5th of September we invite to an event in which our previous Postdoctoral researcher Dahl presents how he spent two years on ethnographic fieldwork, following six teenage boys on- and offline to find out how they use their smartphones to create a world for themselves and their peers.
He asked himself: What is it like to be a young man in the age of the smartphone?
He concludes, among other things, that the smartphone is a crucial tool for creating the kinds of social relationships the boys consider important, and thus a way to increase freedom and agency in their own lives. Furthermore, he shows that this is especially significant for minority boys: queer boys and boys with immigrant backgrounds use their phones differently than straight, white boys.
John Magnus R. Dahl
The launch will take the form of a book conversation between Dahl and Professor Kristine Jørgensen, project leader of Understanding Masculinity in Gaming, followed by an opportunity for questions. The conversation will be held in English. and light refreshments will be served.
The book is published by Palgrave Macmillan and is based on the research Dahl conducted as a postdoctoral fellow at MediaFutures (UiB) from 2021 to 2024. He is now employed as Assistant Professor at the University of Copenhagen.
The e-book is available here, and a longer article about the book’s findings can be read here (in Norwegian).

Innovasjonsuken OPP - 2025
2025-09-15 08:00 - 2025-09-21 17:00 | Bergen
This is Vestlands innovation festival and platform for networking and sharing knowledge. OPP celebrates each year entrepreneurship together with several local partners to highlight their work on innovation. In short, OPP is gathering events from local innovative companies during these two weeks to focus on how innovation can look like in the region of Vestlandet.
We want to feature some of these events which are relevant for MediaFutures followers and supports:
Demo Day Vestlandet
Wednesday 17.09 kl. 12:00 – 18:00
Thormøhlensgate 51
Demo Day Vestlandet annually connects good ideas with capital. Here, selected startup companies from Vestlandet get the opportunity to pitch their ideas in front of a packed audience of investors. A whole day is filled with presentations and exciting meetings. Demo Day Vestlandet is a unique meeting place for you who are an early-stage investor. Every year, 150 investors and funds gather for a party day in Bergen in connection with the OPP Innovation Week. We invite the most exciting, and investor-ready, companies in the west (Rogaland, Vestland and Møre og Romsdal) to a day filled with exciting meetings, presentations and entertainment. Here you get insight into what is happening in the early-stage investor environment and which ideas and companies are worth investing in. You also get the opportunity to meet other investors to expand your network and connections.
UiB Innovation Day: 200 years of research and innovation
Friday 19.09 kl. 09:00 – 15:00
Læringsarena, UiB, Nygårdsgaten 5
On September 19, the University of Bergen is pleased to invite you to UiB Innovation Day, a meeting place for researchers, students and partners from the business and public sectors in the region. The day will focus on research and innovation at all UiB faculties, where we will showcase some of the most exciting projects being developed at UiB with the goal of strengthening collaboration between research and the society around us. The Innovation Day will also mark 200 years of research and innovation in Bergen, including an anniversary exhibition on the occasion of the University Museum of Bergen’s 200th anniversary.
PopOPP
Friday 19.09 kl. 16:30 – Saturday 20.09 kl. 00:00
Marineholmen
On Friday, September 19, students and young adults with drive and ideas will gather for a festival experience a little out of the ordinary. It’s about progress. About creating. About connecting to something bigger. What can you expect? Scenes. Flavors. Atmospheres. People you haven’t met before. Questions you haven’t asked yet. And hopefully a lot of answers.

The future of mobile human-machine interaction
2025-09-16 16:30 - 18:00 | Realfagbygget, Auditorium 2 (basement), Allegaten 41
The use of portable devices is now ubiquitous in our society. Our daily lives are shaped by ever-evolving interactive devices and applications from touch-based smartwatches and tablets to large digital screens.
Although smart devices like laptops, tablets, and smartphones are mobile, users are usually either stationary or risk their physical safety by using such devices while moving. The health consequences of today’s mobile devices are well documented. These include, among other things, how a predominantly sedentary lifestyle affects health and well-being.
This lecture will present innovative thinking, design, and engineering in the field of mobile human-computer interaction (HCI). At the end, there will be time for questions from the audience.

Date: Tuesday, September 16, 2025
Location: Realfagbygget, Auditorium 2 (basement), Allegaten 41
Time: The lecture starts at 16:30 Light refreshments will be served outside the auditorium from 16:00

The meeting is open to everyone and will be in Norwegian.
About the Speaker
Morten Fjeld is a professor in human-computer interaction (HCI) at the University of Bergen and Chalmers University of Technology. He researches interactive systems with a focus on tangible and mobile interaction. Fjeld holds a double master’s degree in applied mathematics from NTNU and ENSIMAG Grenoble, as well as a PhD from ETH Zurich, where he also received the ETH medal in 2002. He has been a visiting professor in Singapore, Japan, and Switzerland, and has extensive industry experience in fluid mechanics, simulators, and user interfaces.

Human-AI Interaction for video Content: Designing and Engineering Multimodal Conversational Agents
2025-09-29 09:15 - 14:00 | Jusbygget, Auditorium 3
Our PhD Candidate Peter Andrews will defend his thesis on September 29th at the University of Bergen.
Trial lecture starts at 09:15 and the defense at 10.30.
We want to encourage you to attend his trial lecture and defense, and learn more about HCI.
Title:
Human-AI Interaction for video Content: Designing and Engineering Multimodal Conversational Agents
Abstract:

As young adults increasingly shift away from conventional news sources, interactive and AI-driven media present a new frontier for their engagement in news consumption. Young adults often prefer more interactive video content on streaming platforms, challenging the traditional model of passive video consumption. Second screening, interacting with a second device while watching a primary display, has emerged to satisfy the need for interaction and support with additional content and context. However, second screening can hinder comprehension, revealing the need to synchronize the experience.

This thesis unifies the second screening experience with Computer Vision (CV) and Deep Learning (DL), thereby building an interactive video framework following the textit{From Video to Data} $to$ textit{From Data to Narrative} $to$ textit{From Narrative to Interaction} paradigm. The result is a Multimodal Conversational Agent (MCA) that can hyper-contextualize video content. This video framework encompasses three research questions: 1) How can recent advances in computer vision and artificial intelligence facilitate interaction with video content? 2) How can interactive video increase subjective understanding of the content? 3) How do young adults perceive the user experience of interactive video for news broadcasts? Answering these questions gives a better grasp of what is needed to build an end-to-end interactive video framework with AI. At the same time, empirical research can show how the capabilities of the framework can improve user experience and comprehension.

To address these questions, I develop prototypes for interactive video in sports (football) and politics. I approached the video framework in a modular manner with four in-house design prototypes – FootyVision, the Automated Commentary System (ACS), AiCommentator, and AiModerator. Collectively, these four prototypes demonstrate how CV- and NLP-based event detection and LLM-powered MCAs can synchronize and facilitate real-time interaction with video content. I tested prototypes in lab-based mixed method studies and found that interactive video with MCA can enhance engagement, immersion, and subjective understanding. However, a Human-AI Interaction (HAI) trade-off between automation and user control occurs. While a high degree of automation can tightly synchronize the experience, it comes at the cost of user control. The affordances of MCA include multimodal feedback and remediation. Multimodal feedback supports subjective understanding, which aligns with the Cognitive Theory of Multimedia Learning (CTML). Remediation involves repurposing traditional roles in innovative ways. MCAs achieve this by transforming sports commentators and political moderators into remediated personas, thus leading to increased engagement. Moreover, MCAs can also push the user into a more objective viewing state, highlighting a trade-off between objectivity and emotional involvement. Finally, trust is paramount for high-stakes environments where transparency is crucial.

Overall, my research challenges traditional linear media by integrating CV, DL, and NLP into an interactive framework that facilitates on-demand information augmented by the information space. However, future systems must address key concerns regarding the aforementioned trade-offs and the management of cognitive load. I recommend variable autonomy and transparency to give the user control over the experience, reinforcing both trust and understanding through Human-Centered AI (HCAI). By synthesizing these findings in human-AI interaction (HAI) and multimedia learning frameworks, my work provides valuable insights for researchers, developers, and broadcasters looking to engage the next generation of news consumers through interactive video.

Opponents:

Dr. (Research Director, DR2) Petra Isenberg , Laboratoire Interdisciplinaire des Sciences du Numérique, Université Paris-Saclay
Prof Huamin Qu, Department of Computer Science and Engineering, Hong Kong University of Science and Technology

Head of committee
Prof Miroslav Bachinski
Moderator of the defense
Prof Bjørnar Tessem

Research Ethics Day at the UiB 2025
2025-10-03 09:00 - 12:00 | Storsalen, Nygårdsgaten 5, University of Bergen, 5015 Bergen
It is fundamental for a knowledge-based society that the research underpinning policy is trustworthy. It is thus crucial that research is conducted to the highest ethical standards. To increase awareness of the importance of research ethics at the University of Bergen, we have established an annual research ethics day. This year’s conference has the main theme of ‘Research Ethics After AI.’ We look forward to a day of meaningful discussion on this important topic.
Register here by latest 02.10.2025 – 16.00

RESEARCH ETHICS AFTER AI
PROGRAMME

08.30
Light breakfast buffet

09.00
Introduction of today´s programme: Marit Bakke, Professor, Dean, Faculty of Medicine, UiB, and Chair of the Programme Committee

09.05
Welcome address: Kjell Morten Myhr, Professor, Vice Rector for Research and Innovation, UiB

09.10
Session 1: Big, Biased, and Synthetic: Data after AI
How is AI changing and challenging practices of data collection, generation and validation?
Keynote Anna Feigenbaum, Professor of Media and Digital Storytelling, School of Social & Political Sciences, University of Glasgow
Title: Dancing with Robots? AI, Participation and Ethical Interactivity.
A conversation:

Budhaditya Chattopadhyay, Postdoctoral Fellow, Faculty of Fine Art, Music and Design, UiB

Anna Feigenbaum, Professor of Media and Digital Storytelling, School of Social & Political Sciences, University of Glasgow

Torger Kielland, Professor, Faculty of Law, UiB.

Helge Ræder, Professor, Vice Dean for Innovation, Faculty of Medicine, UiB

Moderator: Gabriele de Seta, Researcher and Project Leader, Department of Linguistic, Literary and Aesthetic Studies, Faculty of Humanities, UiB

10.00
Break

10.20
Session 2: Trust in the black box: Data Analysis after AI
How is AI changing and challenging practices of data analysis?
A conversation:

Julien Brajard, Senior Researcher, Climate Modeling, NERSC.

Pekka Parviainen, Associate Professor, Machine Learning Group, Department of Informatics, Faculty of Science and Technology, UiB.

Anne Sigrid Refsum, Postdoctoral Fellow, AI STORIES project, Department of Linguistic, Literary and Aesthetic Studies, Faculty of Humanities, UiB

Moderator: Nathalie Reuter, Professor, Department of Chemistry, Faculty of Science and Technology, UiB

11.10
Session 3: Building Ethical Literacy: Towards a New Era of Research Ethics.
How do we prepare researchers for an AI-driven research landscape?
Presentation by: Lina Harder, PhD Candidate, Project: Extending Digital Narrative, Center for Digital Narrative, Department of Linguistic, Literary and Aesthetic Studies, Faculty of Humanities, UiB
A conversation:

Anders Goksøyr, Professor, Department of Biological Sciences, Faculty of Science and Technology, UiB and Deputy Member of the National Committee for Research Ethics in Science and Technology – NENT.
Kari Steen-Johnsen, Research Professor, Institute for Social Research, UiO and Deputy chair of the National Committee for Research Ethics in the Social Sciences and the Humanities – NESH
Ingrid Miljeteig, Professor, Department of Global Public Health and Primary Care, Faculty of Medicine, UiB and Deputy Member of the National Research Ethics Committees- NEM

Moderator: Ragna Aarli, Professor, Faculty of Law, UiB

12.00
Closing remarks: Marit Bakke, Professor, Dean, Faculty of Medicine, UiB, and Chair of the Programme Committee

12.05
Lunch

Disinformation and Trust in Science in the U.S. and Beyond
2025-10-14 14:00 - 15:00 | Årstadveien 17
2025 has been a year of unprecedented cuts to global development aid, significant political tensions, and increased attacks on science and academia. What are the implications of these developments for health globally, health research, and trust in science in general?
The Bergen Centre for Ethics and Priority Setting in Health (BCEPS) has invited Professor Ezekiel Emanuel from the University of Pennsylvania, a world-leading bioethicist, to shed light on recent changes and current impacts of this challenging political climate on disinformation and trust in science, especially in the context of health research and policy.
This is a unique chance to hear directly from a leading American researcher, physician, and writer, who has also been instrumental in US health policy under the Obama and Biden administrations. He contributes actively to the public debate about current US policies in the press and social media. After the presentation, there will be time for a Q&A session with the audience.
The event will be held in English and is free and open to the public.
TIME: 14 October, kl. 1400 – 1500
PLACE: Alrek (Årstadveien 17), room Midgard,
About Professor Ezekiel (Zeke) Emanuel
Professor Emanuel received his MD from Harvard Medical School and his PhD in Political Philosophy from Harvard University. He is a practicing breast oncologist and currently serves as Vice Provost for Global Initiatives and Chair of the Department of Medical Ethics and Health Policy at the University of Pennsylvania. He is a special advisor to WHO Director General Dr. Tedros and previously served as a Special Advisor for Health Policy under President Obama, where he was instrumental in drafting the Affordable Care Act. Later, he served on the Biden-Harris Transition Covid Advisory Board. Professor Emanuel has published widely in leading scientific journals and has been described as the most cited bioethicist ever. He also contributes regularly to the New York Times. Professor Emanuel is a research team leader within the Bergen Centre of Ethics and Priority Setting in Health at the University of Bergen.

Recommender Systems and Nudges for Healthier Food Choice
2025-10-23 09:15 - 15:00 | Auditorium 2 Jussbygget
We are pleased to invite you to the trial lecture and public defence of Ayoub el Majjodi, PhD candidate at SFI MediaFutures.
Date: 23 OctoberVenue: Auditorium 2 Jussbygget, UiB
Time: 9:15
PhD Thesis:Recommender Systems and Nudges for Healthier Food Choices
Thesis Summary:
Recommender systems are widely used to address the challenge of information overload by presenting users with the most relevant content through personalization techniques. In the food domain, decision-making is particularly complex due to the multifaceted nature of food choices, which are influenced by a range of individual, contextual, and environmental factors. Despite this complexity, recommender systems have shown considerable promise in modeling real world food preferences and supporting users in navigating food related decisions. Their adoption in food applications has been steadily increasing, reflecting the growing importance and difficulty of making informed, personalized, and health-conscious dietary choices. Nonetheless, these systems have often been shown to generate predom- inantly popular food options, which tend to be less healthy. As users interact with such systems, they are repeatedly exposed to unhealthy choices, which in turn reinforces their preferences for these items. This feedback loop causes algorithms to prioritize popular yet nutritionally poor options, ultimately amplifying unhealthy eating behaviors with potential negative implications for public health. At the same time, digital nudging has emerged as a promising strategy for influencing user behavior in subtle and non intrusive ways. How- ever, limited research has investigated how digital nudges and recommender systems can be effectively combined particularly in user-centered settings aimed at supporting informed decision-making and promoting behavioral change. To address this gap, this thesis adopts a Design Science Research methodology to design, implement, and evaluate food recommender systems augmented with digital nudges. The research is documented across several peer-reviewed manuscripts and supported by both offline algorithmic evaluations and online user experiments. These studies examine how various preference elicitation methods, nudging techniques, and user characteristics such as food knowledge and dietary goals interact to shape user experience and behavior. The findings reveal that several nudging techniques warrant further investigation in the con- text of food recommender systems, particularly through user-centric evaluation approaches. Moreover, while digital nudges can support healthier food choices, their effectiveness varies depending on personalization, user familiarity, and system design. Interestingly, non-personalized recommendations with clear nutritional labeling were often more effective in encouraging healthy decisions than personalized options. Additionally, the interplay between preference elicitation methods, user knowledge, and nudging strate- gies significantly influenced user choices, interactions, and overall experience. This thesis contributes to the fields of recommender systems and persuasive technologies by demonstrating how digital nudges and system design features jointly influence health related decision-making. It emphasizes the importance of user-centric evaluation and lays the foundation for future research on adaptive nudging, long-term behavior change, and real- world deployments in food-related digital platforms.
Opponents:Associate Professor Alan Said, University of Gothenburg, SwedenAssistant Professor Julia Neidhardt, TU Vienna, Austria
Chair of the Committee:Associate Professor Erik Knudsen, Department of Information Science and Media Studies, University of Bergen
Defense Chair:Associate Professor Samia Touileb, Research Leader at the Department of Information Science and Media Studies, University of Bergen

Annual Meeting 25: Our public flagship conference
2025-11-13 09:00 - 19:00 | Scandic Ørnen, Bergen
On November 13, we are inviting to our yearly international flagship conference on media technology and AI. This is a public event and this year’s focus is:
Navigating Uncertainty with AI: Battling Misinformation & Empowering Users
— and we’d love for you to join us. Please register below.
The day is open to everyone: media professionals, researchers, students, technologists, and anyone curious about where media tech and AI are headed. It is a great opportunity to network, learn, and explore what is happening locally, nationally and internationally.
You can expect a full day of demonstrations, posters, presentations and panel talks, all centred on what is hot in media technology and AI right now. From theoretical frameworks to hands-on research and practical tools, the event offers a broad look at current projects and ongoing developments in the field.
Try out demos we have built, exchange ideas, and expand your view on how media tech can be developed and made more responsible for the future.

Registration closed

The deadline to register has passed. We can put you on the waiting list if you send us an email with your name and affiliation to office@mediafutures.no.

KEYNOTE SPEAKERS

Cornelia Bjørke-Hill
Director Communication
Microsoft Norway
LinkedIn

Bio
Cornelia Bjørke-Hill is Communications Lead at Microsoft Norway, driving strategic narratives that connect global innovation with local impact. With over a decade in communications, including eight years as comms director within the HR tech industry, and more than 20 years in broadcast journalism for leading Norwegian media, Cornelia brings deep expertise in storytelling and trust-building. At Microsoft, she focuses on making AI relevant for Norway by translating global technology trends into meaningful value creation.

Keynote Speech
Title: Reinventing Communication with AI
Abstract:
In her talk, “Reinventing Communications with AI,” she reveals how intelligent tools amplify creativity and impact—without losing the human touch. Through real-world examples from her own craft, Cornelia demonstrates how AI can transform manual tasks into a strategic advantage, helping organizations communicate with clarity, authenticity, and purpose while using AI to use the human brain where it delivers the most impact.

Alex Connock
Senior Fellow & Professor
University of Oxford
LinkedIn

Bio
Dr Alex Connock is an academic in the media business and AI, who has written a trilogy of books spanning the contemporary media business – Media Management and Artificial Intelligence (2022) Media Management and Live Experience: Sports, Culture, Entertainment and Events (2024) and Entrepreneurship in Media and Entertainment (2025.)
He is also a leading international and industry speaker on the media business and how it is being changed by AI.
Academically, Alex is Senior Fellow at Oxford University’s Saïd Business School, teaching AI, Marketing and Media Business courses at BA, MBA and EMBA level. He co-launched and ran Oxford postgraduate diploma in Artificial Intelligence for Business from 2021-3. and is Lecturer at St Hugh’s College, Oxford in Management.
Alex is also Professor in Media and Artificial Intelligence at Exeter University, and Professor in Media Innovation and Sunderland University. He has a PhD in video optimisation for e-commerce and degrees from Oxford (PPE) Columbia (Journalism) and INSEAD (MBA).

Keynote Speech
Title: How can AI be your Superpower in 2026?
Abstract:
Everyone in media is now using AI to some extent. After years of holding back, many media companies are overtly all-in on it. Many others are still publicly reticent – whilst secretly going all-in behind the scenes. So three years after Chat GPT turned the world of content upside down, what are the particular, new AI strategies that will win for media producers and owners in 2026 ? Dr Alex Connock has specialised in the field at Oxford University since 2019 and wrote a globally successful book on it in 2022, republished from Türkiye to Korea. He will offer his latest thoughts on this fascinating and ever-changing subject. He will cover not only generative AI (words, images, sound and video) but also other areas of AI which sometimes get less coverage in media circles, but ought to: AI agents, Machine Learning techniques in research, recommendation algorithms and how to win at them, Intellectual Property and how to think about it, compliance, entrepreneurship, bias, geopolitics and AGI. In almost every case, Alex will explain how the received wisdom in the media industry is as wrong as it is right – and often both at the same time. And subsequent to that, in case anyone thinks AI is old hat, he’s also writing a new book on the Media and Quantum Computing, so he will offer some initial thoughts on that mind-expanding area as well: the real Black Mirror.

PROGRAM

08:00
Registration opens

08:55
Event Intro & Housekeeping

09:00
Welcome Addresses: Lars Nyre (UiB), Synnøve Kristine Nepstad Bendixsen (UiB), Christian Birkeland (TV2), Christoph Trattner (MediaFutures)

Keynotes

09:15
1st Keynote: “Reinventing Communication with AI” (Cornelia Bjørke-Hill, Microsoft Norway)

09:45
Moderated Q&A by Mehdi Elahi (MediaFutures & UiB)

10:00
2nd Keynote: “How can AI be your Superpower in 2026?” (Alex Connock, Oxford University)

10:30
Moderated Q&A by Alain Starke (MediaFutures & UvA)

10:45
Conference Picture & Coffee Break

Session 1: Reimagining Media: Industry at the AI Crossroads

11:05
Talk One: “Multimodal AI Agents in the Media Industry” (Zhixian Bao, Google Norway)

11:20
Talk Two: “AI Agents in Action: Transforming Work in Media & Entertainment” (Maxim Salnikov, Microsoft Norway)

11:35
Talk Three: “At the Crossroads of AI and Journalism: Competing, Collaborating, and Co-Creating the Future of Media” (Victorina Demirel, Schibsted)

11:50
Moderated Q&A by Andreas Lothe Opdahl (MediaFutures & UiB)

12:05
Lunch Break

Session 2: Computing for Society: Modeling Trust & Interactions

13:15
Talk One: “Integrating AI into Platform Writing Tasks? Not So Fast” (Mor Naaman, Cornell Tech)

13:30
Talk Two: “AI-generated stories: the nostalgia of large language models” (Jill Walker Rettberg, Center for Digital Narrative)

13:45
Talk Three: “Slow AI: When the Journey is the Destination” (Ingmar Weber, University of Saarland)

14:00
Moderated Q&A by Erik Knudsen (MediaFutures & UiB)

14:15
Coffee & Cake Break

Session 3: Building Trust: Personalisation, Engagement & Misinformation

14:35
Talk One: “Beyond facts: Messaging strategies to counter health misinformation” (Daniel Catalán Matamoros, UC3M MediaLab)

14:50
Talk Two: “Conversational and Understandable News” (Bart Goethals, Froomle, University of Antwerp)

15:05
Talk Three: “AI DAY at ORF; Where Technology Meets Content” (Stefan Kollinger, ORF)

15:20
Moderated Q&A by Lilja Øvrelid (MediaFutures & UiO)

15:35
Coffee Break

Panel Session: Inside the Newsroom: Norwegian Media’s AI Journey

15:55
Company Pitches: Magnus Aabech (DN Group), Chris R. Hermansen (TV2), Jan Stian Vold (Bergens Tidende), Erik Bonesvoll (Amedia), Victorina Demirel (Schibsted)

16:10
Moderated Debate by Morten Langfeldt Dahlback (Faktisk.no)

16:40
Refreshment Break

Demo & Poster Session

16:55
MediaFutures’ Gaze-Tracking Project: Yuki Onishi (MediaFutures), Nataliya Nymo (VIZRT) & Snorre Alvsvåg (TV2)

17:05
MediaFutures’ AI Video Editor Project: Adane Tarekegn (MediaFutures) & Lubos Steskal (TV2)

17:10
Poster Pitches

17:30
Interactive Demos & Networking

18:30
Poster Awards

19:00
Conference Dinner

The Program is subject to change.

CONFERENCE DINNER

Location: Roast Restaurant, Scandic Ørnen, top floor

19:00
Welcome Reception

19:30
First Course & Director’s Speech

20:00
Second Course & Show with Bergen Improteater

20:30
Third Course & Live music with Raa Duo

21:00
Party with DJDottir

SPEAKERS

Maxim Salnikov
Applied AI Engineer
Microsoft Norway
LinkedIn

Bio
Maxim Salnikov is a tech and cloud community enthusiast based in Oslo. With over two decades of experience as a web developer, he shares his extensive knowledge of the web platform, cloud computing, and AI by speaking at and providing training for developer events worldwide. By day, Maxim plays a crucial role in supporting the development of cloud and AI solutions within European companies, serving as the Senior Solution Engineer at Microsoft focusing on the AI-native developer tools & platforms. During evenings, he can be found running events for Norway’s largest web and cloud development communities. Maxim is passionate about exploring and experimenting with Generative AI possibilities, including AI-assisted development.

Talk Abstract
Title: AI Agents in Action: Transforming Work in Media & Entertainment
Abstract:
As the media and entertainment industry faces unprecedented change, organizations are turning to AI agents to boost productivity, address workforce capacity gaps, and unlock new value. This session explores how AI agents are reshaping roles, workflows, and leadership.

Daniel Catalán Matamoros
Professor & Director
UC3M MediaLab
LinkedIn

Bio
Daniel Catalán is a full professor of communication with nearly 20 years of experience in research and field work. He has held positions in major international organisations, including WHO, ECDC, and UNHCR, and currently directs the UC3M MediaLab. Author of over 200 publications with more than 4,000 citations (h-index = 34), he has led and participated in numerous national and international research projects. His work focuses on media effects, health misinformation, risk communication, and public understanding of digital technologies. In October 2025, he chaired the European Congress on Disinformation and Fact-Checking, which gathered more than 450 delegates from 58 countries.

Talk Abstract
Title: Beyond facts: Messaging strategies to counter health misinformation
Abstract:
Facts often fail to change perceptions or beliefs based on health misinformation. Our experimental research explores alternative messaging strategie, such as narrative storytelling and humour, to improve engagement, build trust, and foster dialogue with skeptical audiences. We examine how different ways of framing health messages affect credibility perceptions, emotional response, and behavioural intentions. Our results show that messages that feel personal and emotionally engaging make people more open and less defensive, and they work better than messages based only on data and statistics. The presentation will also share practical lessons for communicators and health organisations on how to create messages that are persuasive and trustworthy.

Zhixian Bao
AI Specialist
Google Norway
LinkedIn

Bio
Zhixian Bao works as an AI/ML specialist covering EMEA North at Google Cloud. Working in industry for 10 years, she is driven by a passion for using technology to empower both individuals and organizations to solve complex business challenges and create values.

Talk Abstract
Title: Multimodal AI Agents in the Media Industry
Abstract:
The session will explore the emerging role of Multimodality AI Agents, marking a critical shift in artificial intelligence from efficiency tools to drivers of innovation. The industry anticipates a transition where AI agents move beyond simple output generation to autonomous action. These advanced systems will leverage deep contextual understanding, real-time information access, and diverse modalities. The future trajectory of this technology points toward sophisticated multi-agent ecosystems capable of complex reasoning and tool utilization.

Bart Goethals
Computer Science Prof. & CEO at Froomle
University of Antwerp
LinkedIn

Bio
Bart Goethals is full professor at the Department of Computer Science of the University of Antwerp in Belgium where he leads the Adrem Data Lab, which performs fundamental research on artificial intelligence and data science.
He is founder and CEO of Froomle, a university spin-off company that provides a Recommender Systems Platform to the News and Media industry.
His primary research interests are the study of data mining and recommender systems. He received several awards for his theoretical studies on frequent itemset mining. He was general chair of IEEE ICDM 2012 and program chair of ECML PKDD 2008, and SIAM DM 2010 and will be program chair of ACM RecSys 2026.
He has served as general chair of the ECML PKDD Steering Committee, action editor of the Data Mining and Knowledge Discovery journal, and associate editor of the ACM Transactions on Recommender Systems, IEEE Transactions of Knowledge and Data Engineering, the Knowledge and Information Systems journal, and Recommender Systems Section Editor of Frontiers on Big Data, and he was Editor-in-Chief of the ACM SIGKDD Explorations newsletter.

Talk Abstract
Title: Conversational and Understandable News
Abstract:
In this talk, I present Froomle Voice, a personalised conversational news assistant that delivers news tailored to individual interests, and our recent work on making recommendations understandable — to increase transparency, user trust, and editorial oversight. The presentation will demonstrate these technologies and discuss their implications for responsible AI in the media sector.

Ingmar Weber
Alexander von Humboldt Professor
Saarland University
LinkedIn

Bio
Ingmar Weber is an Alexander von Humboldt Professor for AI and Chair for Societal Computing at Saarland University. His work looks at how data and AI can be used to understand and support social development. Previously, he held positions at the Qatar Computing Research Institute, Yahoo Research Barcelona, and the École Polytechnique Fédérale de Lausanne (EPFL). He is among the 2% of most cited researchers and is currently leading a EUR 29M initiative to use novel data sources to measure societal phenomena and to support timely decision making.

Talk Abstract
Title: Slow AI: When the Journey is the Destination
Abstract: A common software design mantra is “don’t make the user think”. Using software should be effortless and help get the user’s job done as quickly as possible. While this is often desirable, this efficiency-first approach can be detrimental for democracies where engagement with societal discussions, rather than just ticking a box should be the goal. In our group, we explore how “slow AI” could be used to make people think more, not less. Examples range from using LLMs for informing voters during elections, to a debate-yourself setup to promote tolerance.

Victorina Demirel
Data & AI Activation and Governance Lead
Schibsted New Media
LinkedIn

Bio
Victorina works at the intersection of data, AI, and strategy at Schibsted, one of the Nordics’ leading media groups. She focuses on how media can harness AI responsibly through strong governance and strategic collaboration, ensuring user trust and the sustainability of independent journalism. Victorina’s work centers on redefining how trusted media engage audiences and navigate the uncertainty that characterizes today’s rapidly evolving information landscape.

Talk Abstract
Title: At the Crossroads of AI and Journalism: Competing, Collaborating, and Co-Creating the Future of Media
Abstract:As generative AI reshapes how information is created, distributed, and consumed, media companies stand at a defining crossroads. On one side, big tech platforms—OpenAI, Google, and others—are rapidly changing audience behavior and diverting traffic. On the other, they represent potential allies in building frameworks that safeguard independent journalism and empower users with trustworthy information.
In this talk, I will explore how we, as a modern media company, navigate this tension between competition and collaboration. How can we shape the rules of engagement to ensure media’s continued relevance and resilience in the age of AI? And how do we reimagine our role—not just as content providers, but as active co-creators of an information ecosystem where truth, trust, and technology can coexist?

Mor Naaman
Professor & Associate Dean
Cornell Tech
LinkedIn

Bio
I am the Don and Mibs Follett professor of Information Science at Cornell Tech where I lead the Social Technologies research group and serve as the associate dean for faculty affairs. Previously, I was an assistant professor at Rutgers SC&I, led a research team at Yahoo! Research Berkeley, and got a PhD from Stanford. Before all that, I played professional basketball in Israel. I sometimes consult or even co-found startups.
My research focus is on topics related to Technology, Media and Democracy, and in particular the trustworthiness of our information ecosystem. We use a wide range of tools—from machine learning, to computational social science, to online experiments, to qualitative methods—to understand and try to address these challenges, with an increasing focus on the impact of AI-mediated communication. Our sponsors over the years included, among others, Yahoo, Google, Facebook and the National Science Foundation.

Talk Abstract
Title: Integrating AI into Platform Writing Tasks? Not So Fast
Abstract:
Online platforms increasingly integrate LLM-based writing tools, raising questions about GenAI’s impact on individuals’ content production and outcomes. In this project, we had a unique opportunity to measure the impact of such tool introduced by Change.org, an online petition platform. The results provide causal evidence that in-platform AI writing tools can profoundly reshape online content, but the tools practical utility for improving desired outcomes may be less beneficial than anticipated, and they introduce unintended consequences like content homogenization. This finding adds to a growing body of work showing the potential impact of AI-mediation communication on media.

Jill Walker Rettberg
Professor & Co-Director
Center for Digital Narrative
LinkedIn

Bio
Jill Walker Rettberg is Professor of Digital Culture and Co-Director of the Center for Digital Narrative at the University of Bergen. She leads the project AI STORIES: Narrative Archetypes of Artificial Intelligence, which is funded by an ERC Advanced Grant from the European Research Council. Jill’s books include Machine Vision: How Algorithms are Changing the Way We See the World (Polity 2023) and Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves (2014). She is currently a member of an expert committee for Teknologirådet’s report on artificial intimacy, and is a member of the Norwegian Academy of Science and Letters and of the Norwegian Academy of Technological Sciences.

Talk Abstract
Title: AI-generated stories: the nostalgia of large language models
Abstract: What are the dominant narratives of generative AI, and what is at stake in their circulation? The AI STORIES project starts from the hypothesis that LLMs replicate and perhaps increase certain narrative patterns, which could mean that we lose diversity in storytelling. Research so far suggests this is true – the thousands of AI-generated stories we have analysed in the AI STORIES project emphasise stability and nostalgia, telling remarkably similar stories of threatened communities saved by reconnecting with heritage. LLMs also excel at simile and at affirmation, generating additive texts – more and more and more – rather than critical analysis. What does this mean for media, journalism and research?

Stefan Kollinger
Chief Innovation Officer
ORF
LinkedIn

Bio
Stefan Kollinger is an experienced professional in the field of media technology and digitalization, currently serving as the Chief Innovation Officer at ORF. In this role Stefan focuses on leading strategic initiatives from AI to Smart Producing to promote technological innovations and integrate digital solutions into the company’s existing operational processes. His work involves close collaboration with various departments to ensure that ORF remains at the forefront of digital transformation and efficiently uses the latest technologies to enhance program quality and reach.

Talk Abstract
Title: AI DAY at ORF; Where Technology Meets Content
Abstract:
At the Media Futures event, Stefan Kollinger will present strategic action fields and emerging opportunities for integrating artificial intelligence into content creation, production, and distribution at ORF. His talk explores how AI can drive innovation, enhance storytelling, and open new pathways for public media in a rapidly evolving digital ecosystem where technology and creativity meet to shape the future.

Snorre Alvsvåg
Backend Developer
TV2
LinkedIn

Lubos Steskal
Strategic AI Advisor
TV2
LinkedIn

Nataliya Nymo
Senior UX Designer
Vizrt
LinkedIn

Yuki Onishi
Researcher
MediaFutures
LinkedIn

Adane Tarekegn
Researcher
MediaFutures
LinkedIn

Morten Langfeldt Dahlback
Head of Innovation & Tech
Faktisk.no
LinkedIn

PANEL SESSION

Jan Stian Vold
Utviklingsredaktør
Bergens Tidende
LinkedIn

Erik Bonesvoll
Utviklingsredaktør
Amedia
LinkedIn

Magnus Aabech
Utviklingsredaktør
DN Media Group
LinkedIn

Chris Ronald Hermansen
Head of Editorial AI
TV2
LinkedIn

Victorina Demirel
Data & AI Activation and Governance Lead
Schibsted New Media
LinkedIn

WELCOMING NOTE

Lars Nyre
Professor & Deputy Leader
Infomedia, UiB
LinkedIn

Christian Birkeland
Chief Digital Officer
TV2
LinkedIn

Christoph Trattner
Professor & Director
MediaFutures
LinkedIn

Synnøve Kristine Nepstad Bendixsen
Dean SV-Faculty
UiB
LinkedIn

MODERATION

Christopher Senf
Innovation Coordinator
MediaFutures & UiB
LinkedIn

Anastasiia Klimashevskaia
Researcher
MediaFutures & UiB
LinkedIn

Alain Starke
Assistant Professor
MediaFutures & UvA
LinkedIn

DEMOS

Name
Title

Professor Andreas L. Opdahl & Øyvind Skjervheim
Demokratibasen: Data-Driven Democracy in Action

Dr. Yuki Onishi
Gaze Tracking Project with TV2 and Vizrt

Tobias Jovall Wessel
Verified Satirical Reframing: AI Reframing with Fact-Checking as a Tool for Next-Generation Journalism

Vegard Erlend Bolstad
Interactive Podcast Project: SuperPods

POSTERS

Tobias Jovall Wessel
Using Large Language Models to ‘Lighten the Mood’:Satirically Reframing News Recommendations to Reduce News Avoidance

Mapalo Kayeyi
Still More of The Same: A Longitudinal Evaluation on Ceiling Effects in a New Recommender System

Halvor Nedrebø
Enriching User Recommendation Experience Through Incorporation of Sequential Recommendation

Olav Gangenes
Analysis of User Interactions with a Personalized News Recommender System

Marlene Holzleitner, Dietmar Jannach
Controlled Personalization in Legacy Media Online Services: A Case Study in News Recommendation

Adane Tarekegn
Automated News Clip Generation via Robust Video Summarization

Peter Røysland Aarnes
Numerical Perturbations to Probe Language Models for Veracity Prediction

Bilal Mahmood
LLM-Powered Tool to Support Editors & Journalists Select Related News Articles

Vegard Steinhaug Brevik
A Hybrid Approach to Mitigate Popularity Bias in Recommender Systems

Jeng Jia-Hua
The role of GPT as an adaptive technology in climate change journalism

Yuki Onishi
Designing User-centric TV Production Control Rooms: from Eye-gaze to Understanding Decision-making.

Vegard Erlend Bolstad
SuperPods

Khadiga Seddik
Can style personalization, rather than political personalization, increase engagement with diverse political news?

Jiajing Wan
Personalizing News Headlines with Retrieval-Augmented Generation

Yelyzaveta Lysova
When AI Becomes a Chef: Leveraging LLMs to Generate and Promote Healthy Recipes on Online News Platforms

Svenja Lys Forstner
Reducing selective news avoidance of young audiences with personalized content adaptations and explanations

LOCATION

Scandic Ørnen is located at Lars Hilles Gate 18, right next to the main bus terminal.The closest public transport stop is “Bergen Busstasjon”, the main bus terminal.

UiB AI #17 Open Artificial Intelligence
2025-12-04 10:00 - 12:00
This UiB AI seminar is organized by the Faculty of Law and raises the question: Can AI models be open in the same way as open-source software, and should they be?
Open artificial intelligence refers to AI systems whose underlying programs and infrastructure, training data, model architecture, and model weights are wholly or partly openly available, allowing anyone to study, modify, and redistribute them. Large models such as ChatGPT, Claude, and Gemini offer access to their models, but this access is limited to using the model. Other actors, such as Meta’s Llama and the Chinese model DeepSeek, present themselves as open, but in reality provide only access to model weights and the ability to run the model locally. Their use is also subject to license terms that restrict both further distribution and commercial use.
But what does it actually mean for an AI model to be open? Can there be limitations on the use of open AI models? And should such models really be open, given that openness may also make misuse easier?
The seminar will be streamed and recorded and given in Norwegian.
PROGRAM:
10:00 Coffee/tea and mingling
10:15–11:30 Presentations

Torger Kielland, Professor at the Faculty of Law

Pål Grønås Drange, Associate Professor at the Department of Informatics, Faculty of Science and Technology

11:30 Light lunch and mingling

News experience: Understanding why and how audiences interact with news beyond audience metrics
2025-12-09 09:15 - 14:30 | Ulrike Pihls Hus, Ulrikes aula, Professor Keysers gate 1, Bergen, Norway
We are pleased to invite you to the trial lecture and public defence of Marianne Borchgrevink-Brækhus, PhD candidate at SFI MediaFutures.
Date: 9 DecemberVenue: Ulrikes Aula, Ulrike Pihls hus
Time: The trial lecture starts at 09:15 and the defense begins at 10:30.
PhD Thesis:News experience: Understanding why and how audiences interact with news beyond audience metrics
Thesis Summary:
This thesis explores how we can understand news use as experience. While audiences have become increasingly central to professional journalism and journalism studies, understandings of audience practices and behaviors are predominantly shaped by digital trace data. Yet, despite this growing attention to audiences, news practitioners and scholars continue to talk more about audiences than with them. As a result, our knowledge about people’s interactions with news, and what these practices actually mean, remains limited. Against this backdrop, I approach news use as experience. I ask how we can further a more nuanced understanding of why and how audiences use news, starting from the vantage point of the audience.
To address these questions, I employ a multi-method research design, combining recurring interviews and media diaries, supplemented with video-ethnography and data donations. Drawing on the empirical insights provided by this multi-method approach, I refine the concept of news experience, emphasizing the importance of contextualizing understandings of news use within people’s everyday lives. By studying news use from an audience-centric perspective – bridging traditional qualitative methods with innovative digital ethnographic approaches across different media formats and platforms – I identify different experiences with news that both shape people’s practices and behaviors.
The empirical material is analyzed through four articles. The first article explores why young adults are reluctant to subscribe to digital news. I do this by analyzing experiences of young non-subscribers. The article provides insights into their considerations of why they do not subscribe as well as how they maneuver around paid news content. The second article offers a conceptualization of media experience, demonstrating how this concept is well-attuned to grasp the ingrained position and meaning media hold in people’s lives. Applying conceptual principles from the second article, the third article refines news experience as an analytical lens to understanding why and how people interact with news in everyday life, empirically grounded in six distinct forms of experience shaping people’s practices. Finally, the fourth article critically assesses the metric of “time spent” by analyzing how people navigate when reading news online, and how short digital news practices relate to meaningful experiences with news.
By talking with people instead of about them, this thesis critically assesses longstanding assumptions and misconceptions about audiences and their (digital) behaviors at a time when VI audience metrics have become integral to professional journalism and journalism studies. While I situate my research in relation to the audience turn in journalism research, this thesis contributes to the existing literature by detailing methodological and epistemological implications of studying news use as experience. In doing so, my research recognizes the lived, contextual dimensions of everyday life that ultimately give shape and meaning to people’s news practices: it demonstrates how audiences’ behaviors are formed not merely by perceptions of the news content itself, but also by embodied, material, and technological dimensions; the spatial, temporal, and social contexts in which it unfolds; and by their identities and previous knowledge. As such, the thesis explicates how news use can result from conscious and explicit, as well as unconscious and tacit practices and behaviors. I therefore argue that digital trace data – although relevant for identifying patterns and trends – cannot be applied as proxies for people’s interests or preferences. These insights are not only relevant from a societal perspective and to the field of journalism studies to inform more balanced assessments of news use in digital societies, but also in professional terms as media organizations justify their policies and financial investments on the basis of such metrics.
Opponents:

Professor Jannie Møller Hartley, The Department of Communication and Arts, Roskilde University
Professor Marcel Broersma, Centre for Media and Journalism Studies, University of Groningen

Leader of committee:
Professor Dag Elgesem, Department of Information Science and Media Studies, University of Bergen.
Chair of the defense:
Professor Leif Ove Larsen, Department of Information Science and Media Studies, University of Bergen.

Popularity Bias in Recommender Systems​
2025-12-15 09:15 - 14:00 | Ulrike Pihls Hus, Ulrikes aula, Professor Keysers gate 1, Bergen, Norway
We are pleased to invite you to the trial lecture and public defence of Anastasiia Klimashevskaia, PhD candidate at SFI MediaFutures.
Date: 15 December Venue: Ulrikes Aula, University of Bergen
Time: To be confirmed
PhD Thesis:Beyond Popularity: Investigating and Mitigating Bias in Recommender Systems
Thesis Summary:Recommender systems are powerful tools shaping what users see and engage with online. However, they often suffer from popularity bias, where already popular items are disproportionately promoted while niche content remains underrepresented. This bias reduces diversity, user satisfaction, and fairness across platforms.
In her doctoral work, Anastasiia Klimashevskaia examines the causes and effects of popularity bias through a comprehensive literature review, explores debiasing strategies using real-world datasets, and evaluates their performance in an online A/B test within a live recommender system.
Her research further investigates how popularity bias interacts with other algorithmic biases and proposes novel mitigation strategies based on alternative theoretical frameworks. The findings shed light on the trade-offs between fairness, diversity, and recommendation quality—contributing to the creation of more equitable recommender systems.
All are warmly welcome to attend and take part in celebrating Anastasiia’s important milestone.

Adhera Health Seminar: AI as Family Media for Health and Wellbeing: Personalization, Context, and Biopsychosocial Perspectives
2026-01-21 12:00 - 13:00 | MediaFutures HQ, 3rd Floor, Tower 1, Media City, Media Futures HQ, 3rd floor, Bergen, 5008
MediaFutures invites to Adhera Health’s seminar on AI as family media for health and wellbeing.
Adhera Health is a digital health company that creates AI-powered, personalized support platforms and programs to empower families and caregivers managing pediatric chronic conditions, improve treatment adherence and wellbeing, and enhance health outcomes through evidence-based digital interventions.
AI as Family Media for Health and Wellbeing: Personalization, Context, and Biopsychosocial Perspectives

Abstract
Families today must navigate a complex landscape of health and wellbeing information, often facing waves of misinformation and conflicting guidance. Artificial intelligence can act as a media and communication technology that supports families in interpreting information, building trust, and making informed decisions, while respecting individual and family-level differences.
Modern personalized health communication increasingly relies on context-aware systems that adapt content to family routines, beliefs, and emotional dynamics. Such systems must carefully balance challenges including reducing stigma, respecting the autonomy of different family members, and delivering sensitive content that addresses diverse needs and perspectives. These systems integrate clinical data, psychosocial factors, and personal preferences to generate adaptive, multimodal educational materials, behavioral guidance, and emotional support.
A biopsychosocial perspective is central, recognizing that effective AI-mediated interventions consider biological, psychological, and social dimensions of health. Pediatrics represents a prime testing ground for these approaches, given the need for sensitive, high-stakes communication and the limited research on AI-mediated personalized family support in this context.
Drawing on ongoing research with Adhera Health (USA and Spain) and the University of Bergen, we present examples of AI-mediated communication that complement human care, helping families navigate complex health information responsibly, foster trust, and support wellbeing in ethically and emotionally informed ways.
Speaker bio
Luis Fernández-Luque is Chief Scientific Officer at Adhera Health, where he leads R&D activities in Spain and the USA, including projects funded by the European Commission and NIH, as well as partnerships with healthcare providers and pharmaceutical companies across Europe and the United States.
Since 2006, Luis has conducted pioneering research in mobile health, wearable devices, and AI-driven health applications, including deep learning and health recommender systems. His work sits at the intersection of computer science and behavioral change, combining human factors research with AI to deliver personalized, trustworthy, and effective digital health interventions. He has led and contributed to international research projects on diabetes and obesity in adult and pediatric populations across Europe, North America, and Asia. He earned his PhD at the University of Tromsø, exploring strategies to identify trustworthy content for people with chronic conditions, and collaborated during his PhD with GroupLens (University of Minnesota), the CDC, and Microsoft Research.
Luis has extensive experience in research management, including serving as PI and co-PI on large-scale projects and mentoring PhD students. He is a senior member of the IEEE Engineering in Medicine and Biology Society and has held leadership roles in top scientific societies. He has authored over 150 publications, many of which address the intersection of AI, behavioral science, and digital health in chronic disease management.

Linguistic representations and their role in the era of LLMs
2026-01-30 11:15 - 16:00 | Kristen Nygaards sal (5370), Ole-Johan Dahls hus, University of Oslo
We are pleased to invite you to the trial lecture and public defence of Huiling You, PhD candidate at SFI MediaFutures.
Date: 30 JanuaryVenue: Kristen Nygaards sal (5370), Ole-Johan Dahls hus, University of Oslo
Time:
11:15 Trial lecture
13:15 Disputation
PhD thesis:Event Extraction from News: Resources, Methods and Application
Trial lecture:Linguistic representations and their role in the era of LLMs
Main research findings:
In an era of information overload, transforming unstructured news into structured knowledge is a fundamental challenge for natural language processing. Event extraction, the process of identifying specific occurrences and the people or organizations involved, is essential for tracking global developments and detecting emerging crises. By automating these processes, we can significantly improve the efficiency of news analysis and the consistency of information tracking across diverse media landscapes.
This thesis advances both the methodologies and resources available for event extraction in the news domain. The research shifts from treating events as isolated labels toward representing them as unified semantic graphs that capture the full context of how entities and events interact. To address the gap in support for smaller languages, the work introduces new annotated datasets and investigates generative AI techniques that excel in settings where training data is limited.
The findings demonstrate that these sophisticated models produce more detailed and accurate representations of complex news narratives than traditional approaches. Additionally, the thesis shows how this structured analysis can be applied to evaluate and improve the factual consistency of automated news summaries. Ultimately, this research offers a robust framework for building more reliable and linguistically inclusive systems for global news monitoring.
Adjudication committee:

Professor Antske Fokkens, Vrije Universiteit Amsterdam, The Netherlands
Professor Marco Kuhlmann, Linköping University, Sweden
Professor Martin Giese, Department of Informatics, University of Oslo, Norway

Supervisors:

Professor Lilja Øvrelid, University of Oslo, Norway
Professor Erik Velldal, University of Oslo, Norway
Associate Professor Samia Touileb, University of Bergen, Norway

Chair of defence:

Associate Professor Ellen Munthe-Kaas, Department of Informatics, University of Oslo

Arctic Frontiers 2026 - Turn of the Tide
2026-02-02 08:00 - 2026-02-05 17:00 | Clarion The Edge Hotel, Tromsø
Arctic Frontiers is a catalyst for decision-making and network building by mobilizing key voices of science, policy, business, and local Arctic communities, to rapidly turn knowledge into actions.
The Arctic Frontiers Administration has, since 2007, organized the annual Arctic Frontiers conference in Tromsø, which gathers scientists, businesses, policymakers and representative of local and indigenous peoples for holistic discussions about the future of the Arctic region. Additionally, the organization hosts year-round activities, including Arctic Frontiers Abroad events, Arctic Frontiers Open events for the public and Arctic Frontiers Young events for the future generation of Arctic leaders between 5-35 years old.
Arctic Frontiers works closely with our partner network to provide knowledge-based and up-to-date perspectives on Arctic issues. The competence and interdisciplinarity of the partner network are unique in both national and international contexts.
Turn of the Tide 2026
In the Arctic, as across the globe, tides are shifting. Geopolitical landscapes are evolving, climate systems are accelerating, and economic structures are being reshaped. From rising temperatures and economic recalibration to cultural resurgence, the Arctic is both a witness to and a driver of transformation. This year’s theme underscores the ebb and flow of the world, and the time for change. In this moment of opportunity, we invite participants to reflect on the rhythms of global change and their implications for the pan-Arctic region. In 2026 we will bring together leading voices to examine the state of Arctic collaboration, economic transitions, infrastructure needs, technological frontiers, and the health of the ocean that unites the region. And as the world’s tide turns, we will explore how the Arctic can influence, adapt to, and help shape the global future.

Science SESSIONS

Arctic Frontiers 2026 will feature 7 different science and research themes. These are designed to be interdisciplinary and welcome submissions from natural sciences, social sciences, humanities, law, management, and more. All researchers are welcome to submit an abstract to the session that best suits their work.
The themes for 2026 are:

Monitoring, Modeling, and Mitigating the Consequences of Arctic Permafrost Change
Maritime Extremes: Communication, Uncertainty and Emerging Technologies
High Tide for Arctic Preparedness
Governance and Policy for Sustainable Space Activities
Ocean Observational Pyramid: From Seabed to Space Monitoring
Maintaining and Developing Arctic Observing Capabilities
Arctic Transformation: Climate Change and Cumulative Effects on Ecosystems

Centre leader Christoph Trattner will be part of the Science Committee for the session called High Tide for Arctic Preparedness.
2026 Conference Program will be launched in November.

Innovation Work in Academia: SFI MediaFutures' Approach and Experience.
2026-02-04 09:00 - 10:00 | SV-cafeteria (Lauritz Meltzers hus, 4th floor), Fosswinckels gate 6, Bergen, 5007, Norway
We are pleased to invite you to the Academic Morning Coffee, where Christoph Senf from MediaFutures will discuss innovation work in academia and the MediaFutures approach.
Date: 4 FebruaryVenue: SV-cafeteria (Lauritz Meltzers hus, 4th floor), Fosswinckels gate 6, 5007 Bergen
Time: 9:15-10:00 (coffee and tea served from 9:00)
Abstract:
What does innovation work look like at a university research center? This conversation explores how the SFI MediaFutures: Research Centre for Responsible Media Technology and Innovation has developed its distinctive industry-academic partnership model, and the opportunities and challenges that emerge when bridging academic research and media industry needs. We will discuss conceptual frameworks for understanding innovation, MediaFutures’ collaborative approach, and key strategic and practical lessons learned.
Dr. Christopher (‘Chris’) Senf is Innovation Coordinator at SFI MediaFutures, where he coordinates the Centre’s research-to-innovation projects with major Norwegian media companies. A political philosopher by training, Chris completed his PhD at UiB in 2023. He was a Fulbright Fellow at UMass Boston (2021) and Oxford Alumni from Saïd Business School’s Strategic Innovation Online Programme (2024).
The conversation will be in English.

Why should we consider ethical and societal aspects in the development of language models?
2026-03-04 09:00 - 10:00 | SV-cafeteria (Lauritz Meltzers hus, 4th floor), Fosswinckels gate 6, Bergen, 5007, Norway
On Wednesday, 4 March, Samia Touileb, Associate Professor at the Department of Information Science and Media Studies, will join Academic Morning Coffee to talk about: Why should we consider ethical and societal aspects in the development of language models?
Date: 4 MarchVenue: SV-cafeteria (Lauritz Meltzers hus, 4th floor), Fosswinckels gate 6, 5007 Bergen
Time: 9:15-10:00 (coffee and tea served from 9:00)
Abstract:
As language models become increasingly integrated into everyday life, the need to understand and mitigate their ethical risks grows. These technologies influence various aspects of our lives, making it important to ask questions such as: How can we measure and reduce the social and cultural biases embedded in language models? What methods exist for evaluating the safety of these systems and preventing potential harm? Is it possible to adapt language models to our ethical, cultural, and societal values while ensuring transparency and accountability? And are we capable of developing robust evaluation mechanisms?
Samia Touileb is an Associate Professor in language technology (Natural Language Processing) with research interests in bias and fairness in models, information extraction, automatic summarisation, and applications of language technology and machine learning in social science research. She received the Faculty’s Award for Dissemination in 2025 and, in the same year, became a member of the Young Academy of Norway (AYF). In this conversation, Touileb will discuss some of the most pressing concerns related to the rapid development of large language models, both globally and in the Norwegian context.
The conversation will be in Norwegian.

Samia Touileb & Lilja Øvrelid at the Norwegian Academy of Science and Letters
2026-03-11 18:00 - 20:00 | Det Norske Videnskaps-Akademi, Drammensveien 78, Oslo, Norway
Samia Touileb and Lilja Øvrelid from MediaFutures will participate as keynote speakers in a conversation at the Norwegian Academy of Science and Letters, as part of the Forskning og KI (Research and AI) series. The event will focus on the themes of research sovereignty and artificial intelligence, discussing their implications for the future of media and technology. It will provide valuable insights into how AI intersects with academic research and the importance of sovereignty in the rapidly evolving technological landscape.
Speakers:Samia Touileb is an Associate Professor in Language Technology at the Department of Information and Media Studies at the University of Bergen. She is a member of the Academy of Young Researchers and was honored with the Communication Award by the Faculty of Social Sciences in November 2025.
Lilja Øvrelid is a Professor at the Department of Informatics at the University of Oslo, where she leads the Language Technology Group. Her research focuses on text processing using machine learning techniques.
Date: 11th March 2026Location: Norwegian Academy of Science and Letters
For more details, please visit the official event page.

SFI MediaFutures Lunch Seminar: Meet Ryan Anthony Marinelli
2026-03-27 11:15 - 12:45 | MediaFutures HQ, 3rd Floor, Tower 1, Media City, Media Futures HQ, 3rd floor, Bergen, 5008
Join us for a lunch seminar with our new postdoctoral researcher Ryan Anthony Marinelli, who will introduce himself and his work.
Ryan will present his previous research and current research interests, followed by his postdoctoral plan and project collaboration ideas with our industry partners.
All are welcome!
Date: 27 MarchTime: 11:15 – 12:45Venue: MediaFutures
Abstract:From Exploitation to Representation: Evaluating Secure AI and Norwegian EmbeddingsThis talk opens by exploring AI safety and security across different levels of abstraction. At the highest level, we examine how AI interacts with society and how filtering mechanisms can be applied to mitigate risks. In contrast, the lowest level is explored through mechanistic interpretability, focusing on how models memorize information and how they may be aligned with human values.The second part of the talk focuses on embeddings and recent evaluation efforts to understand the ability of large language models to function as embedding models. There is particular interest in embeddings within a news context, analyzing how to best support retrieval and retrieval-augmented generation (RAG) in more specialized use cases, including Norwegian-language settings.

Call for Participation: Workshop Tracking Eyes and Mind
2026-05-04 10:00 - 2026-05-06 14:30 | University of Bergen, venue TBA
From May 4th to 6th, the University of Bergen, in collaboration with MediaFutures, is organizing Workshop Tracking Eyes and Mind.
To view the updated program and register for the event, please visit the official organizer’s website.
Registration Deadline:
30.03.2026 – 23.55
Workshop Goals:
The workshop focus on demonstrations of eye tracking designs in Linguistics and Human Computer Interaction.
Introduction to Intermediate Level + Network building
Invited Poster presentations.
Target Audience:
Advanced MA students and Ph.D. Scholarship students
Researchers in Linguistics and/or Human Computer Interaction and/or
AI/NLP who want to use Eye Tracking in their Research.
Invited Lecturers:
Andrew Duchowski
Mauro Manassi
Agnieszka Konopka
Professor Andrew Duchowski is a world-leader in the field of eye tracking.
Local Team:
Christer Johansson
Morten Fjeld
Maki Kubota
Jade Sandstedt
Associate Member
Oana Geman (Chalmers)
Organizers:
Professor Christer Johansson, Department of Linguistic Literary and Aesthetic Studies (UiB)
Professor Morten Fjeld, Department of Information Science and Media Studies (UiB) and WP-leader in SFI MediaFutures
Sponsors:
the Bergen University Fund
HCI Infrastructure Grant, UiB
Accessibility Lab, UiB
SFI MediaFutures, UiB
To view the updated program and register for the event, please visit the official organizer’s website.

Nordic Media Days (Nordiske Mediedager)
2026-05-06 - 2026-05-08 | Grieghallen
Nordic Media Days (Nordiske Mediedager) is the biggest media conference in Northern Europe, bringing together journalists, editors, media leaders, researchers, and industry professionals to discuss key developments in journalism, media, and communication.
The event offers insights into both current challenges and emerging trends in the media landscape.
Nordic Media Days is relevant for media professionals, researchers, students, and others interested in the role of media in society and the future of journalism.
Date: 6-8 May 2026Location: Grieghallen, Edvard Griegs plass 1, 5015 Bergen
For more details, please visit the organisers’ website.

Public lecture by Luciano Floridi
2026-05-20 15:30 - 16:45 | Storsalen, Nygårdsgaten 5 (første etasje)
Welcome to a public lecture with our new honorary doctor professor Luciano Floridi.
Date: 20.05.2026
Time:15.30–16.15
Venue:Storsalen, Nygårdsgaten 5
Please arrive five to ten minutes before the starting time.

The University of Bergen has appointed Professor Luciano Floridi of Yale University as an honorary doctor, following a nomination from the Faculty of Social Sciences and the Department of Information Science and Media Studies.
Professor Floridi will give a public lecture drawing on his foundational contributions to information ethics, the philosophy of AI, and digital society. The title of the lecture is: “What is the impact of AI on Democracy?”. You can read more about the lecture here.
Through his role on the MediaFutures International Advisory Committee, Professor Floridi actively contributes to shaping the centre’s research agenda on responsible media technologies and AI-driven innovation, strengthening the bridge between cutting-edge research, industry needs, and societal values.
The honorary doctorate will be formally conferred at a ceremony in the University Aula on 21 May 2026. The appointment of Professor Floridi further strengthens MediaFutures’ international profile and underlines the University of Bergen’s commitment to advancing responsible and trustworthy media technologies.
Read more about Professor Floridi and his role at MediaFutures here.
On the occasion of his appointment as an honorary doctor, Professor Luciano Floridi was interviewed by Innovation Coordinator at MediaFutures Christopher Senf and Communication Officer at the Infomedia Department Malgorzata Anna Pacholczyk. Read the interview here.
The lecture is open to the general public. Everybody is welcome!

Workshop & Debate: Luciano Floridi on AI and social futures
2026-05-20 17:00 - 19:00 | Media City Bergen, Lars Hilles gate 30, Bergen, 5008, Norway
Date: 20.05.2026
Time: 17.00–19.00
Venue: Media City Bergen, Lars Hillesgate 30
Our honorary doctor Luciano Floridi will be the main guest at a workshop on the topic “AI and social futures” in Media City Bergen. The workshop will engage staff, students and stakeholders at Infomedia in a discussion of core challenges for the future of academia. The event is by invitation only.
The event is intended to engage people at the Infomedia department in a dialogue with professor Luciano Floridi about central challenges for academia posed by generative AI.
We invite our academic and administrative staff, our PhD candidates, and master and bachelor students, and we also invite stakeholders and partners associated with Infomedia. We will engage in a structured roundtable discussion on societal challenges brought on by AI.
The workshop will be held in the “Redaksjonsrom” in Infomedia’s campus at Media City Bergen, Lars Hilles gate 30. The doors will be open and we will look for our guests as they arrive.
You can read more about the workshop here.
Through his role on the MediaFutures International Advisory Committee, Professor Floridi actively contributes to shaping the centre’s research agenda on responsible media technologies and AI-driven innovation, strengthening the bridge between cutting-edge research, industry needs, and societal values.
The honorary doctorate will be formally conferred at a ceremony in the University Aula on 21 May 2026. The appointment of Professor Floridi further strengthens MediaFutures’ international profile and underlines the University of Bergen’s commitment to advancing responsible and trustworthy media technologies.
Read more about Professor Floridi and his role at MediaFutures here.
On the occasion of his appointment as an honorary doctor, Professor Luciano Floridi was interviewed by Innovation Coordinator at MediaFutures Christopher Senf and Communication Officer at the Infomedia Department Malgorzata Anna Pacholczyk. Read the interview here.

KIME seminar: From algomaxxing to AI influencers
2026-06-12 09:30 - 14:00 | Center for Digital Narrative, LG1 lounge (Langes gate 1-3)
Welcome to a half-day seminar discussing new practices and phenomena emerging from the study of algorithms and artificial intelligence in culture and society.

The seminar will include talks from two visiting scholars doing research on cutting-edge phenomena in digital culture – algomaxxing and AI influencers – followed by a lunch discussion in which participants can receive and offer feedback on their own development of concepts and methods for the study of similar topics.

Programme:
09:30: Welcome & Introduction from KIME
09:45: Talk by Idil Galip: Algomaxxing: Notes on cultural production after the algorithm
10:45: Coffee break
11:00: Talk by Alexandra Deem: Automating authenticity: The rise of AI influencers
12:00: Lunch & discussion with the speakers: “Developing concepts and methods for the study of AI cultures”

The seminar is hosted by the ALGOFOLK (Algorithmic folklore: The mutual shaping of vernacular creativity and automation) project at the Center for Digital Narrative, and the Imagine (Citizen perceptions of AI in everyday media life) project at the Department of Information Science and Media Studies. The collaboration is funded by a grant from UiB’s strategy for the humanities, on the topic of authenticity and digital media in an age of AI (KIME – Kunstig intelligens og autentisk medieinnhold).
Read more about the event and register on the official organizer’s website.
Lunch is free for anyone who signs up to the seminar, please find details on the official organizer’s website.
Contact person: Gabriele de Seta

MediaFutures Series Seminar: Lucie Flek "From Framing to Alignment: Representing Human Worldviews in AI"
2026-06-18 12:00 - 13:00 | MediaFutures HQ, 3rd Floor, Tower 1, Media City, Media Futures HQ, 3rd floor, Bergen, 5008
MediaFutures warmly welcomes Lucie Flek’s talk on:
“From Framing to Alignment: Representing Human Worldviews in AI”.

Date: 18 June
Time: 12:00-13:00
Venue: MediaFutures HQ (3rd Floor, Media City)
Zoom Link: https://uib.zoom.us/j/63914739737?pwd=[REDACTED]

Abstract:
Educational materials, political discourse, and online communities do more than communicate information: they express perspectives, values, and worldviews. In our information ecosystem, these human representations are no longer only interpreted by people – they are also learned, reproduced, and transformed by AI systems.
This talk explores the connections between framing, pluralism, and AI alignment through the lens of representation. What does it mean for an AI system to represent a perspective? Can models capture diverse viewpoints without collapsing them into a single “average” position? And how should we think about alignment when values themselves are heterogeneous and contested?
Lucie Flek argues that many AI alignment challenges boil down to challenges of representation: whose perspectives are captured, which values are privileged, and whether our evaluation methods are even robust enough to evaluate and control these choices.
Speaker’s bio:
Lucie Flek is a full professor at the University of Bonn, leading the Data Science and Language Technologies group. Her main interests lie in machine learning research for natural language processing (NLP), including AI robustness and safety. The application areas range from large language models and conversational systems, across clinical NLP and mental health research, to misinformation detection and social media analyses. Prof. Flek has been active both in academia and industry – she used to manage natural language understanding research programs in Amazon Alexa and contributed to the Google Shopping Search launch in Europe. Her academic work at the University of Pennsylvania and University College London revolved around user modeling from text, and its applications in psychology and social sciences. Her PhD at TU Darmstadt focused on meaning ambiguity, incorporating expert lexical-semantic resources into DNN classification tasks. She has served as Area Chair for Computational Social Sciences at numerous ACL* conferences, and as an editor of the NLP section of multiple AI journals. Before her career path in natural language processing, Prof. Flek has been contributing to particle physics research at CERN in the area of axion searches.

Arendalsuka: "Responsible AI moving from research into practice in Norwegian news media"
2026-08-11 11:00 - 11:45 | Arendalsuka, Kunstig Intelligens-teltet Kirkebakken 19, Tyholmen, Arendal, Norway
About the Event
Artificial intelligence is transforming journalism and the media industry at an unprecedented pace, creating both new opportunities and significant challenges. This event brings together researchers and industry partners from SFI MediaFutures to explore how responsible AI is moving from research into practice in Norwegian news media.
MediaFutures Centre Leader Christoph Trattner, Innovation Coordinator Christopher Senf, and MediaFutures industry partners will present ongoing research, real-world applications, and discuss how AI can strengthen editorial practices, support trustworthy journalism, and help maintain public trust in an evolving digital landscape.
More information about the programme and speakers will be announced soon.
Official Program website: https://www.arendalsuka.no/program/ansvarlig-ai-i-nyhetsmedier-fra-forskning-til-praksis
Program & Speakers:

11:00–11:02 — Welcome and framing (Christopher Senf, SFI MediaFutures)
11:02–11:08 — Why responsible AI in news media matters now (Christoph Trattner, SFI MediaFutures)
11:08–11:17 — VITAL: verifying health and lifestyle claims (Christoph Trattner and Tobias Wessel, SFI MediaFutures)
11:17–11:26 — Tackling misinformation with AI (Gaute Kokkvoll, Factiverse AS)
11:26–11:35 — AI-enabled detection of fake content (Runa Engen, Faktisk.no)
11:35–11:45 — Moderated Q&A: what must Norway build next? (All Speakers & moderated by Christopher Senf, SFI MediaFutures)
